|Launched||9 August 2009|
|Owned by||Nine Entertainment Co.|
|Picture format||576i (SDTV) 16:9|
|Audience share||3.6% nationally (2018 ratings year, )|
|Slogan||Good to Go!|
|Broadcast area||Sydney, Melbourne, Brisbane, Adelaide, Perth, Darwin, Northern NSW and Gold Coast, Southern NSW/ACT, Broken Hill NSW, Griffith NSW/MIA, Regional VIC, Mildura VIC, Regional QLD, Tasmania Spencer Gulf SA, Eastern SA, Regional WA, Remote Central & Eastem|
|Formerly called||GO! (2009-2015)|
|Replaced||Nine Guide (2001-2008)|
|TCN Sydney (DVB-T)||1059 @ 8 (191.5 MHz)|
|GTV Melbourne (DVB-T)||1074 @ 8 (191.5 MHz),|
|QTQ Brisbane/Sunshine Coast (DVB-T)||1030 @ 8 (191.5 MHz)|
|NWS Adelaide (DVB-T)||1106 @ 8 (191.5 MHz)|
|STW Perth/Mandurah (DVB-T)||1026 @ 8 (191.5 MHz)|
|Freeview Nine metro (virtual)||93/99|
|Freeview NBN regional (virtual)||83/88|
|Freeview SCA regional (virtual)||53|
|Freeview WIN Griffith NSW/Eastern SA (virtual)||55|
|Freeview Imparja remote (virtual)||99|
|VAST Imparja (virtual)||99|
|VAST WDT (virtual)||55|
9Go! is an Australian free-to-air digital television multichannel, which was launched by the Nine Network on 9 August 2009. It is a youthful channel that offers a mix of comedy, reality, general entertainment, movies, animation and drama aimed at people between the ages of 16 to 39, as well as kids.
The general concept for GO! was revealed on 23 March 2009, with the Nine Network announcing their intention to start a standard definition variety-based multichannel, launched midway through 2009. The channel's name and branding was first revealed as GO!99 on 14 April 2009 by TV Tonight, a blog dedicated to Australian television.
The channel went to air at on 5 August 2009, broadcasting a promo loop. GO! officially began broadcasting scheduled programming from 9 August 2009 at with a 1-minute promo featuring the song "Go!" by Sydney based sound house group Noise International featuring vocals by Sharon Muscat. It was then followed by an episode of Wipeout, the first programme to air on the new channel.
Darwin received the channel in October 2010 (over a year after other capital cities started transmitting the multi channel). From December 2010, Nine Network affiliate Imparja Television commenced transmission of the GO! channel to viewers in remote areas of Central, Northern and Eastern Australia, before expanding to Eastern South Australia on 11 November 2011.
There have been reports that GO!'s technical launch had caused a significant number of digital TV receivers to no longer pick up Nine's digital channels. In response, Nine established a helpline for viewers experiencing problems or requiring assistance to tune in to the new channel.
After major demands for the channel's theme song (which was written specifically for the channel, going as far as remixes of the 1-minute cut being played in clubs), it was released independently by Noise International on 4 December 2009, having promised a month earlier. A music video was also produced (notable for the usage of neon dancers), which was regularly shown as a filler on the channel.
GO! celebrated its first birthday in 2010 by playing movies every night at 10pm during the month of August 2010. GO! also played a mini clip during the commercial breaks thanking everyone for watching GO!.
In September 2010, GO! aired a promo promoting new shows using the song All Eyes on Me by Sammy Small, licensed from Extreme Music. The ad caused many people to ask for the song name, as with what happened to the channel's then-main theme.
GO! introduced Newsbursts, a news-break filler program in 2010. Presented by Sophie Walsh, these would usually feature a few breaking news stories and the weather. These were later dropped in 2011, replaced by repeats of Nine Newsbreak.
GO! received a new on-air presentation for 2011. GO! also played a mini clip after programs during Summer 2010/2011, featuring the song "Hello" by The Potbelleez, using the slogan "Let's GO! 2011" to promote new shows airing on the channel. This presentation remained (mostly) unchanged for the next few years.
In 2011 for the channel's second birthday, many famous personalities gave GO! birthday wishes, which aired as short breakbumpers on the channel.
On 27 January 2014, GO! stopped using the Supertext logo and switched to Nine's Closed Captioning logo.
On 2 February 2014, GO! received a new logo, new on-air presentation graphics updated by creative company DD8, a new demographic, and a revamped lineup, with Kids WB having a Weekday version.
On 26 November 2015, the Nine Network introduced a network-wide rebrand of all of its digital channels with GO! being renamed 9Go!. Additionally, 9Go! was moved to channel 93, but a simulcast currently remains available on channel 99. Later, 9Go!'s on-air theme was changed for a continuous design across all of its channels. This included a new look for program listings, program advertisements and promos.
Nine announced that it had signed a new affiliation deal with Southern Cross Austereo on 29 April 2016, replacing WIN Television as the primary Nine affiliate starting 1 July 2016. Consequently, 9Go! was broadcast by Southern Cross into Regional Queensland, Southern NSW/ACT and Regional Victoria on channel 53.
On 21 September 2016, 9Go! announced their 100 Days of Movie Event Bigness, which ran during primetime from 30 September 2016 to 8 January 2017, starting with airings of The Spiderwick Chronicles and The Hobbit: An Unexpected Journey.
On 12 December 2016, 9Go!'s daytime schedule was mostly reformatted into a children's programming block branded Go! Kids. Children's programming runs from 6am to 6pm on 9Go! in addition to being available via streaming on the 9Now service, with regular programming broadcast outside of those hours.
Since February 25, 2019, Disney is currently shared with the Nine Network (9Go!) and Seven Network (7flix), with Disney films and televisions usually premiering on Nine with presented as part of The Wonderful World of Disney (starting with Mickey's 90th Anniversary).
Original plans for 9Go! suggested it would consist of a mix of entertainment and lifestyle programming (this rule wasn't featured until the launch of future Female-oriented HD channel GEM in 2010). However, this branding was replaced by a youth-orientated light-entertainment channel instead. 9Go!'s programming is generally structured under nightly themed blocks, which consists of comedy on Sunday, all new reality shows on Tuesday, sci-fi on Wednesday, female-skewed drama on Thursday (until the launch of GEM, when it was replaced by movies instead), and movies on Friday. Movies screen with "limited and brief commercial breaks". The schedule is designed not to cannibalise viewers from the main Nine channel.
It was announced in June 2009 that the Nine Network had signed a $500 million deal with Warner Bros. to continue its current output deal for another five years from 2011 to 2015. The deal helped Nine retain existing content (including many television series and films), as well as providing new content for both its primary channel, GEM (launched in 2010) and 9Go!. The network also has ongoing content deals with Warner Bros. Pictures, Village Roadshow Pictures, DreamWorks Animation, Paramount Pictures, Viacom International Inc., and Columbia Pictures, and has secured a new content partnership with MTV Networks.
Nickelodeon and Viacom was also added to 9Go! in 2015 as the current programs, moving to the Nine Network as part of a deal with Paramount after a very, very long absence since its final broadcast in 1990s.
Feature classic television broadcast on 9Go! are sourced from its studio-output deals, including Warner Bros. International Television, Hanna-Barbera, Cartoon Network, Boomerang, Paramount Television, Viacom Media Networks, United Plankton Pictures, Klasky Csupo, Snee-Oosh, Inc., Nickelodeon, Nickelodeon Animation Studio, NickToons, Nick Jr., NBCUniversal Television Distribution, Sony Pictures Television International, The Pokémon Company International, 4Kids Entertainment, 4K Media, Studio 100 Animation, Disney Media Distribution, Disney Channel, Disney Junior.
Other feature classic television broadcast which was share with other networks of 10 Peach, 10 Bold, and 9Go! are sourced from its studio-output deals, including Paramount Television, Warner Bros. International Television, and Sony Pictures Television.
Other feature classic television broadcast which was share with other networks of 7flix, 7mate, and 9Go! are sourced from its studio-output deals, including Disney Media Distribution, Disney Channel, Disney Junior, Warner Bros. International Television, and Sony Pictures Television International.
Feature classic films broadcast on 9Go! are sourced from its studio-output deals, including Village Roadshow Pictures, Warner Bros. Pictures, Warner Bros. Family Entertainment, Amblin Entertainment, Lionsgate, The Weinstein Company, Regency Enterprises, DreamWorks Pictures, Dreamworks Animation, Universal Pictures, Paramount Pictures, Nickelodeon Movies, United Plankton Pictures, Dimension Films, Miramax Films, MGM Pictures, Screen Australia, Studio 100 Film, StudioCanal, 20th Century Fox, Columbia Pictures, Sony Pictures Animation, and Walt Disney Pictures.
Other feature classic films broadcast which was shared with each both networks of 7flix, 7mate, and 9Go! are sourced from its studio-output deals, including Walt Disney Pictures, 20th Century Fox, Regency Enterprises, Paramount Pictures, Columbia Pictures, Sony Pictures Animation, Universal Pictures, Warner Bros. Pictures, Warner Bros. Family Entertainment, and Amblin Entertainment.
Other feature classic films broadcast which was shared with each both networks of 10 Peach, 10 Bold, and 9Go! are sourced from its studio-output deals, including Paramount Pictures, DreamWorks Pictures, Warner Bros. Pictures, Village Roadshow Pictures, Columbia Pictures, Miramax Films, Screen Australia, and Lionsgate.
Leading up to the ad break, 9Go! airs replays of Nine's Newsbreak that air on the main Nine channel and from 9Gem. All newsbreaks are broadcast across any state. The NRL is shown on 9Go! in Melbourne, Adelaide, Perth and Tasmania on Friday nights when the cricket is scheduled on 9Gem.
NRL matches were shown on 9Go! on Friday nights if the cricket was scheduled on 9Gem in Victoria, Tasmania, South Australia and Western Australia. 9Go! also broadcast the 2015 Liverpool FC tour matches against Brisbane Roar and Adelaide United. The NBL was broadcast on 9Go! on Sundays if the cricket was scheduled on 9Gem. On August 16, 2017 it was announced that WWE programming including Monday Night Raw and Smackdown Live would air every week on the channel in a reduced 1 hour format. Raw airs on Thursdays at 11PM and Smackdown Live airs following the Friday Night Movie.
9Go! is available in standard definition in metropolitan areas through Nine Network owned-and-operated stations: TCN Sydney, GTV Melbourne, QTQ Brisbane, NWS Adelaide, STW Perth and NTD Darwin, as well as NBN Northern New South Wales and other stations CTC Southern NSW/ACT, GTS/BKN Broken Hill NSW, MTN Griffith NSW, GLV/BCV Regional VIC, MDV Mildura, TNQ Regional QLD, TDT Tasmania, GTS/BKN Spencer Gulf SA, SES/RTS Eastern SA, WDT Regional WA and Remote Central & Eastern.
When GO! was in development stages, the concept name was revealed as GO!99 on 14 April 2009 with a black and white concept logo. On 15 July 2009, news program A Current Affair confirmed the name as GO! along with a scheme of multi-coloured logos based on the original concept logo. On 2 February 2014, the channel's branding was refreshed with a new, 3D glossy logo with multi-coloured gradient variants. Following the network-wide rebrand on 26 November 2015, the channel was renamed 9Go! with the famous "nine dots" from Nine's logo integrated into then-current logo, but with the O in lowercase.