AXS (ticket Merchant)
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Subsidiary of Anschutz Entertainment Group
HeadquartersLos Angeles, California
Area served
Key people
Bryan Perez (President, Digital, Ticketing and Media - AEG)

Tom Andrus (GM/SVP
Blaine LeGere (SVP, Ticketing - AEG)
Todd Sims (SVP, Strategy & Business Development - AEG)
Doug Lyons (VP, Product Management -
Azat Aslanyan (CTO -

Dean DeWulf (VP, AXS Europe)
ProductsTicket Sales
Ticketing Technology
Event/Venue Marketing
Number of employees
Full-time: 65

AXS is a digital marketing platform for purchasing tickets for sports and entertainment events in the US, and overseas. It was developed and is operated by Anschutz Entertainment Group (AEG) in partnership with Outbox Technologies.[1]


Anschutz Entertainment Group (AEG), valued at over 8 billion US dollars,[2] is the world's largest owner of sports teams and sports events and is also the world's second largest presenter of live music and entertainment events (after Live Nation Entertainment). Live Nation Entertainment was formed by the merger of Live Nation and Ticketmaster, a ticket sale giant, in early 2010.[3] AEG had been licensing Ticketmaster's software before the merger, and as part of the United States Department of Justice (DOJ) conditions for approving the merger deal, AEG was allowed to continue licensing Ticketmaster's software for up to five years while it established its own ticketing business.[3]

AEG partnered with Outbox Enterprises, a start up company, in which AEG is both an equity partner and a client, to develop AXS.[4] The initial AXS deployment was August 2011[1][5][6] and venues and services have been added in a phased roll out. As of August 2013, AXS was the exclusive or the primary ticket provider for over 30 US venues and 9 UK venues.[] The first Staples Center concert available only through AXS was Beyoncé in 2013; both Los Angeles Lakers and the Los Angeles Clippers are still using Ticketmaster.[7] The white label technology Outbox developed enables AEG to sell tickets under either the AXS brand name or under local venue name brands, which have considerable local support, while providing centralized CRM services for either approach.[3]

In January 2014, AEG announced that AXS had purchased, a user generated news site, in order to leverage the site's entertainment content.[8]


Fair AXS

AXS aims to block large volume, automated purchases by computer programs used by ticket resalers by using a "waiting room" facility on a separate server.[5] Users log their personal details and purchase information prior to tickets going on sale, and are screened for multiple purchases.[5][9]

AXS Invite

AXS selectively offers an add-on feature, AXS Invite, which lets ticket purchasers reserve adjacent seats for friends, who have up to 48 hours to decide on receiving email or social media notification.[10] Invite is not available when tickets are initially sold, is only available at some venues, and is unlikely to help at oversubscribed shows.[10] AXS acknowledges that the feature is "really about finding a way to sell more tickets", while enhancing customer convenience.[10]



Carbonhouse, a website developer with over 100 clients, was acquired by AEG.[11] This will allow integration of additional features into the AXS ticketing platform.[11]


AEG has entered a partnership with StubHub, a secondary ticketing service owned by eBay, to place tickets from StubHub in AXS ticket listings. This Partnership ended in 2018 when AXS Mobile ID technology and the "FanSight" purchase experience technology will be integrated in 30 of AEG's U.S. venues.[12][13]


  1. ^ a b Ben Sisario (August 22, 2011). "Ticketmaster Competitor to Unveil a Web Site". New York Times. Retrieved .
  2. ^ Cite error: The named reference Forbes20121015 was invoked but never defined (see the help page).
  3. ^ a b c "AEG Enters Competition with Live Nation Ticketmaster". Reuters. 2011-08-23. Retrieved .
  4. ^ Alex Pham, Los Angeles Times (2011-08-24). "Outbox poised to challenge Ticketmaster through deal with AEG - Los Angeles Times". Retrieved .
  5. ^ a b c Todd Martens (2013-02-05). "Can AEG's AXS change the way tickets are sold? - Los Angeles Times". Retrieved .
  6. ^ "AEG launches digital marketing effort for". TicketNews. 2011-11-15. Retrieved .
  7. ^ Martens, Todd; Lowery, Wesley (2013-02-04). "AEG moves to battle Ticketmaster head on - Los Angeles Times". Retrieved .
  8. ^ " Acquired by AXS". AEG Worldwide. 23 January 2014. Retrieved 2014.
  9. ^ Mark Sweney and Ellis Schindler. "AEG takes on Ticketmaster with new 'fan-friendly' online booking service | Media". Retrieved .
  10. ^ a b c "AEG's AXS Invite Will Allow You To Reserve An Adjacent Seat For A Friend". 2012-10-12. Retrieved .
  11. ^ a b Brooks, Dave (2013-02-04). "AEG Acquires Carbonhouse". Venues Today. Retrieved .
  12. ^ "AEG, StubHub Partnership Brings Benefits Far Beyond Secondary Ticketing". Billboard. 2012-11-12. Retrieved .
  13. ^ |title=AEG Takes Secondary Ticketing In-House With AXS | publisher=pollstar |date=2018-17-18|accessdate=2019-02-06}}




  1. ^ Ozanian, Mike. "Value Of AEG Disclosed To Be At Least $8 Billion". Forbes. Retrieved .
  2. ^ Cite error: The named reference NYT20110822 was invoked but never defined (see the help page).
  3. ^ Rendon, Francisco. "AEG Takes Secondary Ticketing In-House With AXS". Pollstar. Retrieved .

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