Alternative country , or alternative country rock (sometimes alt-country,insurgent country, or Americana) is a loosely defined subgenre of country music and rock music, which includes acts that differ significantly in style from mainstream country music and pop country music. Alternative country artists are often influenced by alternative rock. However, the term has been used to describe country music bands and artists that have incorporated influences from alternative rock, indie rock, roots rock, bluegrass, neotraditional country, punk rock, rockabilly, punkabilly, honky-tonk, outlaw country, folk rock, indie folk, folk revival, hard rock, R&B, country rock, heartland rock, and Southern rock.
In the 1990s the term alternative country, paralleling alternative rock, began to be used to describe a diverse group of musicians and singers operating outside the traditions and industry of mainstream country music. Many eschewed the increasingly polished production values and pop sensibilities of the Nashville-dominated industry for a more lo-fi sound, frequently infused with a strong punk and rock and roll aesthetic. Lyrics may be bleak or socially aware, but also more heartfelt and less likely to use the clichés sometimes used by mainstream country musicians. In other respects, the musical styles of artists that fall within this genre often have little in common, ranging from traditional American folk music and bluegrass, through rockabilly and honky-tonk, to music that is indistinguishable from mainstream rock or country. This already broad labeling has been further confused by alternative country artists disavowing the movement, mainstream artists declaring they are part of it, and retroactive claims that past or veteran musicians are alternative country. No Depression, the best-known magazine dedicated to the genre, declared that it covered "alternative-country music (whatever that is)".
Alternative country drew on traditional American country music, the music of working people, preserved and celebrated by practitioners such as Woody Guthrie, Hank Williams, and The Carter Family, often cited as major influences. Another major influence was country rock, the result of fusing country music with a rock & roll sound. The artist most commonly thought to have originated country rock is Gram Parsons (who referred to his sound as "Cosmic American Music"), although Michael Nesmith, Steve Earle and Gene Clark are frequently identified as important innovators. The third factor was punk rock, which supplied an energy and DIY attitude.
Attempts to combine punk and country had been pioneered by Nashville's Jason and the Scorchers, and in the 1980s Southern Californian cowpunk scene with bands like the Long Ryders, but these styles merged fully in Uncle Tupelo's 1990 LP No Depression, which is widely credited as being the first "alt-country" album, and gave its name to the online notice board and eventually magazine that underpinned the movement. They released three more influential albums, signing to a major label, before they broke up in 1994, with members and figures associated with them going on to form three major bands in the genre: Wilco, Son Volt and Bottle Rockets. Bottle Rockets signed, along with acts like Freakwater, Old 97's and Robbie Fulks, to the Chicago-based indie label, Bloodshot, who pioneered a version of the genre under the name insurgent country. The bands Blue Mountain, Whiskeytown, Blood Oranges and Drive-By Truckers further developed this tradition before most began to move more in the direction of rock music in the 2000s.