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Alternative Distribution Alliance (ADA) is a music distribution company owned by Warner Music Group, which represents the rights to various independent record labels. ADA prides itself in providing "independent artist and label partners with access to the resources, relationships & experience required to share their creative vision with a global audience."
As the independent music distribution arm of Warner Music Group, ADA Worldwide was created in 1993 as a joint-venture between WMG and Restless Records to offer a distribution system and marketing, merchandising, promotion, and music licensing services.
In 2012, Warner Music Group combined Independent Label Group with ADA to create a full-service company that provides services including physical and digital global distribution, physical production, merchandise production and distribution. ADA offers account management, an in-house music licensing function, custom products and services, marketing and sponsorships, as well as digital marketing tools.
In March 2017, ADA announced that it would distribute the catalogs of most of the labels owned by BMG Rights Management worldwide.
In January 2020, Beggars Group, Domino Recording Co., and Saddle Creek switched to Redeye Distribution.