Araneta Center Skyline from Vivaldi Residences Cubao
|Location||Socorro, Cubao, Quezon City, Metro Manila, Philippines|
|Developer||Araneta Center, Inc.|
|Owner||Araneta Center, Inc.|
The Araneta Center is a 35-hectare commercial mixed-use area situated in Cubao, Quezon City, Metro Manila, Philippines. It is located between Epifanio de los Santos Avenue (EDSA) and Aurora Boulevard and hosts the stations of the Manila Metro Rail Transit System Line 3 (Line 3) and the Manila Light Rail Transit System Line 2 (Line 2).
The 35 hectares (86 acres) property where the Araneta Center is located was purchased by J. Amado Araneta in 1952. The land stood between Highway 54 (now EDSA), Aurora Boulevard, P. Tuazon Boulevard, and 15th Avenue. As of 1959, the area was remote and located in an area designated for suburban mass housing and frequented by Hukbalahap rebels. The original owner of the property was the Radio Company of America (RCA). Initially, Araneta has purchased only 4 hectares (9.9 acres) of land from RCA and built his residence in 1953 which would become known as "Bahay na Puti" (White House). It was in 1955 that Araneta purchased the remaining 31 hectares (77 acres) from RCA.
In 1956, Araneta sold a portion of the property to the Philippine National Bank which proceeded to set up a branch in the area. On the same year, the first Aguinaldo Department Store, a well-known retailer established its first branch beyond Manila. Araneta's Progressive Development Corporation (PDC) relocated its offices from Plaza Cervantes in Binondo, Manila to the Araneta Enterprise Building along Aurora Avenue. PDC would be tasked to develop the Araneta Coliseum.
There was rapid development following the opening of the Araneta Coliseum in 1960. In the 1970s, there was a construction boom with the creation of the Ali Mall, followed by SM Cubao, Fiesta Carnival (now the site of Shopwise hypermarket), Plaza Fair, New Frontier Theater, COD Department Store, Matsuzakaya, Uniwide Cubao, Farmers Plaza, Farmer's Market, and The Aurora Tower.
The Araneta Center and surrounding area also served as the home of many movie theaters such as the Nation Cinerama, Quezon Theater, Cinema 21, Sampaguita Theater, ACT Theater, Ocean Theater, Diamond Theater, Remar Theater, Alta Cinema, and Coronet Theater. Many of these establishments however have been closed by the start of the 2000s with the buildings either repurposed for commercial purposes or demolished to give way to future developments due to the introduction of home entertainment system and the creation of in-house movie theaters inside the shopping malls in the area that led to lesser patronage to these movie theaters.
A ?30 Billion, 20-year redevelopment project, known as the Araneta Center Master Plan, was unveiled in 2002. The first phase was started with the construction of the Gateway Mall, a major renovation of the Araneta Coliseum as well as the rehabilitation of the New Frontier Theater. Also included in the redevelopment project is the renovations of Shopwise, Farmers Plaza, Ali Mall, and SM Cubao, and the construction of the Manhattan Garden City, Novotel Manila Araneta Center, the Gateway Tower, the Cyberpark Araneta Center, and the Gateway Mall 2 and Ibis Styles Hotel, With upcoming plans including the Gateway Mall 3, and the Civic Plaza, a 5-tower, 60 storey Mixed-use development including the "Spanish Steps" connected from the Manhattan Plaza. 
The Araneta Center hosts numerous shopping establishments, notably Ali Mall, Farmers Plaza, and Gateway Mall. Also located in the area is the National Book Store Superbranch, one of the largest branch of the office-supplies store chain in the Philippines , the Farmer's Market, and the Cubao Expo.
The Aurora Tower is a 22 storey, mixed-use tower with office and penthouse spaces, with Isetann occupying its first 7 floors. It is also the former Headquarters of the Araneta Group, and now currently have local companies as tenants occupying the upper levels of the building. The Aurora Tower is also the home of the Consulate of Colombia and the Colombian Embassy.
The Araneta Center is also a business center with the Gateway Tower and Cyberpark Araneta Center serving as the office and business centers with many international and local companies, especially Business Process Outsourcing (BPO) companies, occupying these mixed-use buildings. The Araneta Center is also home to a branch of the Philippine American Life and General Insurance Company with the PhilAm Life Office Building being located beside Gateway Mall. The Center also houses the Manhattan Garden City, a 4-phase (Parkway, Parkview, Heights, Plaza), 9,000 unit, 18-tower residential project, serving as the first transit-oriented residential development in the country. There are also other commercial buildings surrounding the center including buildings occupied by Puregold, Dreamworld Hotel, Savemore Market, and the Vivaldi Residences Cubao, housing Eurotel on its first floors.
The Araneta Center is also home of some of Metro Manila's major event venues, the Smart Araneta Coliseum, a 20,000 seater indoor arena, along with the 2,500-seater New Frontier Theater, and also houses the Novotel Manila Araneta Center, a 401 room, mid-scale hotel. The Center offers 7,000 parking spaces, including parking spaces from the Araneta Center Parking Garage South, a green parking building capable of storing 1,500 vehicles.
The Araneta Mansion, the official residence of the Araneta family, also known as the White House (Bahay Na Puti) is also located within the Araneta Center, occupying the southwest corner of the Center.
Two elevated rail stations serve the area; the Metro Rail Transit System (Line 3) and Light Rail Transit System (Line 2) Araneta Center-Cubao stations. It also serves as a terminal for jeepneys and UV Express vehicles serving the nearby areas of Quezon City, Marikina, Rizal Province (namely Antipolo, Cainta, San Mateo, Montalban, Taytay, and Angono), Manila, Eastern Pasig, Northern Caloocan, and San Juan, as well as two bus terminals, the Araneta Center Bus Terminal and the Araneta Center Busport , servicing the passengers going to the Southern Luzon, Bicol Provinces and Visayan Provinces. 
The Center also offers the UBE Express Premium Point-to-Point Airport Bus Service from the Araneta Center to the Ninoy Aquino International Airport , as well as free E-shuttle services from Ali Mall, up to the Gateway LRT 2 Concourse.