Front page of the 9 January 1929 issue
|Type||Weekly (1922-1929); (1942-1943)|
Three-times a week (1941)
Daily newspaper (1944-2009)
|Founded||19 February 1922|
|Political alignment||Communist Party of Yugoslavia|
The very first issue of Borba was first published in Zagreb on 19 February 1922 as the official gazette of the Yugoslav Communist Party (KPJ), a banned political organization since December 1920 that nevertheless operated clandestinely in the Kingdom of Serbs, Croats and Slovenes and later Kingdom of Yugoslavia. Functioning as the banned Yugoslav Communist Party's propaganda piece, the paper played in important part in disseminating information among the party members, activists, and sympathizers.
In 2002, more than a year following the overthrow of Slobodan Milo?evi?, Borba along with its distribution network were purchased by Serbian businessman Stanko "Cane" Suboti? who bought the government shares in the paper. However, under Suboti?, the daily Borba barely survived, printing no more than several hundred copies a day while according to business records, the company's monthly revenues never exceeded EUR30,000.
Redesigned Borba got announced in December 2008 with Ivan Radovanovi? presented as the paper's new owner after reportedly buying it from fugitive Serbian businessman Stanko "Cane" Suboti?. Before the first issue of the redesigned paper appeared, Serbian deputy prime minister Mla?an Dinki? accused Suboti? of still being Borba's true owner with Radovanovi? only serving as the front man.
Though announced for December, the first redesigned issue ended up appearing on newsstands on 15 January 2009 under editor-in-chief Milo? Jevtovi? who came over from the state-owned Tanjug news agency. It was published by "Izdava?ko preduze?e Novine Borba" using the Latin alphabet. Content-wise, the paper's new format was conceived as something new on the Serbian print media market with no news wire items and press releases with only analysis of the current events as well as ongoing political and social trends. Initial editor-in-chief Jevtovi? was soon replaced with Olivera Zeki?. However, the paper sold poorly (less than 3,000 copies per day), ceasing publication in October 2009 after less than a year.