Cherrytree Records
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Cherrytree Records
Martin Kierszenbaum
Born1967
San Diego
GenresElectropop, synth-pop
Manager, songwriter, producer
Lady Gaga
Robyn

Martin Kierszenbaum, also known by his pseudonym Cherry Cherry Boom Boom, is an American music persona. As a songwriter and producer he worked for Lady Gaga, Sting, Madonna, Mylene Farmer, Keane, Tokio Hotel, Far East Movement, Robyn, the Paradiso Girls, Feist, Flipsyde, Ivy Levan, Ai Colette Carr, Alexandra Burke and Natalia Kills.[1] He owns The Cherrytree Music Company which developed the careers of Lady Gaga, LMFAO, Disclosure, Ellie Goulding, La Roux and t.A.T.u.. Under the alias Cherry Cherry Boom Boom he releases electronic music and remixes.

Biography

Kierszenbaum was born in San Diego by Argentinian microbiologists during their PHD's.[2] His grand-parent immigrated in Argentina from Poland. He grew up studying classical piano. As a kid he lived with the family in Argentina, London, South America and Europe, eventually settling up in Connecticut when he was eight years old, near New Haven and then moving to Yale and Michigan where his was father offered a job as a professor.[3]

He finished the University of Michigan with B.A. in music theory, Spanish, and communication, and the Annenberg School of University of Southern California with Master's degree in communications management.[4]

His sister is a classical violinist. He has four children.[1]

Career

During high school he co-founded independent record label Arb Recordings for the hip-hop duo Maroon he co-founded under the moniker Mk Chilly Dog. The band existed 1985--1994.[5]

Through the university he got an internship at the PolyGram Music Group mailroom. During 1989-1991 he was hired as an international publicity manager at Warner Bros Records because he speaks Spanish.[3] Then he worked a publicist in the international division of A&M Records and after the record label was sold, by 1998 he was working for its new owner Interscope Records (Universal's unit) as an international markets manager. Later he was promoted to head of international operations and was responsible for discovering and signing non-american artists. His idea to promote t.A.T.u's single All The Things She Said, whose lyrics he wrote, in Japan through karaoke bars led to 1.7 mil copies sold in the country.[6][7][2] He promoted Eminem and Limp Bizkit on the European market.

In 2005 he founded the music management record label and publishing form Cherrytree Music Company.[2]

He was working as president Of A&R Pop/Rock at Interscope Records and head of international operations at Interscope Geffen A&M Records.[8][9] There he signed Lady Gaga, LMFAO, Disclosure and t.A.T.u..[10]

He parted his way with Interscope in 2015.[7]

Music

His first contribution as a musician was for 200 km/h in the Wrong Lane. The most successful records he co-wrote were for Lady Gaga's debut album The Fame.

His pseudonym, Cherry Cherry Boom Boom, is referred to in the Lady Gaga songs "Christmas Tree", "Eh, Eh (Nothing Else I Can Say)", "The Fame", "I Like It Rough" and "Starstruck". Also in the song "I Wanna Touch You" by Colby O'Donis and "White Flag" by Far East Movement featuring Kayla Kai, from their album Free Wired.[] It is also referenced in some of Space Cowboy's music such as his singles "Falling Down", "I Came 2 Party" (that featured Cinema Bizarre), and the first part of his pseudonym "cherry cherry" is referred to in "Not in Love" by Natalia Kills.[]

Martin featured in a remix of Far East Movement's "Like a G6" with Colette Carr called "G6 (V6 Reflip)". He also features in backing vocals on "Not In Love", a track from Natalia Kills's debut album, Perfectionist.[]

References

  1. ^ a b "Corner Office: Martin Kierszenbaum, Chairman of Cherrytree, on Working with Lady Gaga, A&R'ing Sting and the Streaming Debate". Billboard. Retrieved .
  2. ^ a b c Holslin, Peter (2 February 2016). "What's Next for the Former Interscope Affiliate That Helped Launch Lady Gaga and Feist?". LA Weekly. Retrieved 2019.
  3. ^ a b Regen, Jon. "Martin Kierszenbaum". KeyboardMag. Retrieved 2019.
  4. ^ "Maroon" (PDF). Retrieved 2019.
  5. ^ "Maroon, Lost Classics of Hip Hop". arbrecordings.com. Retrieved 2019.
  6. ^ Leeds, Jeff (5 December 2007). "Cherrytree Records - Martin Kierszenbaum - Pop Marketing". The New York Times. Retrieved 2019.
  7. ^ a b "Cherrytree boss Martin Kierszenbaum on streaming, Sting & Shaggy and the future of the record biz". www.musicweek.com. Retrieved 2019.
  8. ^ Kawashima, Dale. "Interview With Martin Kierszenbaum, Chairman Of Cherrytree Records, President Of A&R Pop/Rock At Interscope Records And Head Of International Operations For Interscope-Geffen-A&M". Songwriter's Universe. Retrieved 2015.
  9. ^ Leeds, Jeff (5 December 2007). "As U.S. Pop Wanes Abroad, Talent Scout Looks Wide". The New York Times. Retrieved 2011.
  10. ^ "Martin Kierszenbaum on Signing t.A.T.u. to Interscope, Launching Cherrytree". Billboard. Billboard. Retrieved 2019.

External links


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