First air date
|2 September 1958|
|Headquarters||CCTV Headquarters, Beijing, People's Republic of China|
|Owner|| PRC State Council|
CPC Publicity Department
(China Media Group)
|1 May 1978|
|Callsigns||Voice of China (external)|
|Affiliation||China Global Television Network|
|China Central Television|
|Traditional Chinese||? or ?|
|Literal meaning||China Central Television Station|
China Central Television (CCTV, formerly Beijing Television) is the predominant public television broadcaster in Mainland China. CCTV has a network of 50 channels broadcasting different programmes and is accessible to more than one billion viewers. As of present, there are 50 television channels, and the broadcaster provides programming in six different languages. Most of its programmes are a mixture of news, documentary, social education, comedy, entertainment, and drama, the majority of which consists of Chinese soap operas and entertainment. It was established on May 1, 1958, and it is a news and public opinion organization, and an ideological and cultural front in China. CCTV has a variety of functions, such as news communication, social education, culture, and entertainment information services. As a state television station it is responsible to both the Central Committee of the Communist Party of China and the State Council.
In 1954, President and Party Chairman Mao Zedong put forward that China should establish its own TV station. On February 5, 1955, the central broadcasting bureau reported to the State Council and proposed the program of establishing a medium-sized television station, later on premier Zhou Enlai included in China's first five-year plan the planend introduction of television broadcasts. In December 1957, the central broadcasting bureau sent Luo Donghe and Meng Qiyu to the Soviet Union and the German Democratic Republic in March 1958 for the inspection of their TV stations, then the duo returned to Beijing to prepare for the establishment of the promised TV station.
At 19:00 on May 1, 1958; Beijing Television (the predecessor of China Central Television) experimented with broadcasting, and for the first time, China's own TV signals were broadcast in Beijing. On the screens of the few dozen television receivers in Beijing that night, a picture of the headquarters building with the words "Beijing TV station" written on it appeared. On September 2 of that year, BTV broadcast officially for the first time. Later the number of official TV programs has increased from twice a week to four times a week (on Tuesday, Thursday, Saturday and Sunday).
From January 1, 1960; BTV changed the fixed program schedule and started to broadcast eight times a week and added one program on Sunday morning. BTV also set up a dozen fixed TV shows in order to cater to the vast audiences, the shows include news columns and entertainment shows. The media function of TV had extended further. In May of the same year, the construction of the "new building" in the courtyard of the headquarters was completed. Due to increasing demands, it soon launched its second channel in 1963 and third channel in 1969, followed by the first simultaneous satellite broadcasts nationwide in 1972.
Starting from 1 May 1973, Beijing Television began broadcasting experimentally in color on its second channel every Tuesday, Thursday, and Saturday using the PAL-D system, and fully converted to color broadcasting by 1977. On January 1, 1978; its flagship news broadcasts were officially launched. On May 1 of the same year, with the approval of the CPC Central Committee, BTV, which celebrated its 20th anniversary was officially renamed CCTV (China Central Television, ) and a new logomark debuted. In 1979, the iconic butterfly logo made its debut, which would be used as the corporate identity of the CCTV network for the next two decades.
Until the late 1970s, CCTV held only evening broadcasts, usually closing down at midnight. During the summer and winter academic vacations, it occasionally transmitted daytime programming for students, while special daytime programs were aired during national holidays. In 1980 CCTV experimented with news relays from local and central television studios via microwave. By 1985, CCTV had already become a leading television network in China. In 1987 CCTV's popularity soared due to the adaptation and presentation of Dream of the Red Chamber. The 36-episode TV series--the first Chinese television drama to enter the global market-- still remains popular in the international market. In the same year, CCTV exported 10,216 programmes to 77 foreign television stations.
Initially, the Publicity Department of the Communist Party of China Central Committee issued directive censorship of programs. During reform in the 1990s, the Party adopted new standards for CCTV, "affordability" and "acceptability", loosening the previous government control. Affordability refers to purchasing ability of programs, while acceptability requires that a program has acceptable content, preventing the broadcast of material that contains inappropriate content or expresses views against the Communist Party of China.
On 2 September 2008, the new CCTV Headquarters was opened on the occasion of the 50th anniversary of CCTV.
Today, CCTV has 24 channels, most of them airing 24 hours a day. On 17 June 2013, CCTV announced that most of the broadcast facilities for the CCTV network have been relocated to the current headquarters building.
On 31 December 2016, China Central Television's foreign language services were spun off into China Global Television Network (CGTN).
In March 2018, as the nation began marking the 60th year of television, CCTV ownership changed hands to a new state holding group, the China Media Group, as the television arm of the newly launched multimedia broadcasting conglomerate operated by both the Central Committee of the CPC and the State Council.
China Central Television falls under the supervision of the State Administration of Radio, Film, and Television which is in turn subordinate to the State Council of the People's Republic of China. A Vice Minister of the state council serves as chairman of CCTV. The organisation has relationships with regional television stations run by local governments, which must reserve up to two channels for the national broadcaster.
China Network Television (CNTV) is an internet-based broadcaster of China Central Television which launched on 28 December 2009. CNTV offers six foreign languages services, including English, French, Spanish, Russian, Korean, and Arabic. Official website is www.cctv.com, supported by CCTV International Network Co., Ltd. (Chinese:?)
CCTV produces its own news broadcasts three times a day and is the country's most powerful and prolific television program producer. Its thirty-minute evening news, Xinwen Lianbo ("CCTV Network News" or "CCTV Tonight", Chinese: ?), goes on air daily at 7:00 pm Beijing time. All local stations are required to carry CCTV's news broadcast. An internal CCTV survey indicates that nearly 500 million people countrywide regularly watch this program. However, the figure has slumped in recent years; the program now has 10% of the ratings market, compared to 40% before 1998.
Although news reform has been a prominent feature of CCTV networks, the Evening News has remained relatively the same since its first appearance in the early 1980s. Many important political news stories are broadcast through the program.
Focus, first introduced in 1994, is a popular programme on CCTV. This discussion programme regularly exposes the wrongdoings of local officials, which attracts serious attention from higher levels of government. The programme also exposes the Chinese Government's response to the charges of corruption.
Producing a variety of different programming, China Central Television has a number of different program hosts, news anchors, correspondents, and contributors who appear throughout daily programing on the network.
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The CCTV channels are listed in sequential order with no discerning descriptions, e.g. CCTV-1, CCTV-2, etc., similar to those channels in Europe and in other places around the world.
All CCTV channels are independently broadcast. The following 16 channels are public channels, it means that the channels are free, audience only need pay the ratings for the maintenance to the local cable without pay subscription fees. The following is list of the channels with their names:
CCTV was one of the six participants of China 3D TV Test Channel (Chinese: 3D), a television channel broadcasting various digital 3D television content.In 2018,the China 3D TV Test Channel was shut down and replaced by CCTV-4K Channel.
The following 18 channels are pay channels:
All CCTV channels are also broadcast via the following:
All CCTV channels are broadcast 24 hours a day except the following channels, the broadcast time of each channels:
In 2001, "going out" program was launched by Xu Guangchun, the head of SARFT, also the deputy head of the Publicity Department of the Communist Party of China after the urgency of bringing the voice of China to the world was presented by Jiang Zemin, former president of China. The idea of an English channel was brought out in 1996. CCTV-4 had three half-hour English news broadcasting every day, but later, on 25 September 2000, CCTV-9 a satellite channel was set up to be the first 24-hour English channel, aimed to establish the overseas market. In October 2001, CCTV had partnered with AOL Time Warner and other news corporation. CCTV had given those corporation access to the Chinese media market in exchange for cable delivery in US and Europe, mainly delivering CCTV-9 programs.
Currently CCTV has 10 channels broadcasting around the world (CCTV- (Entertainment), CCTV- (Chinese Opera International), CCTV-13, CCTV-4 in Chinese, CCTV-NEWS and CCTV-9 Documentary) in English, CCTV-Français in French, CCTV-Español in Spanish, CCTV-? in Arabic, and CCTV-? in Russian. CCTV-4 ASIA used Japanese in Japan. A Portuguese channel is planned in the near future.
The CCTV-4 channel split into three separate channels on 1 April 2007--each serves different time zones: China Standard Time (CST), Greenwich Mean Time (GMT), and Eastern Standard Time (EST) in order to improve service for audiences around the world.
On 25 July 2009, CCTV launched its Arabic-language international channel, stating that it aims to maintain stronger links with Arabic nations. "Dialogue, China Story, Documentary, and Science & Technology Review" is a program that air on CCTV-A six time a day. The Arabic Channel serves the Middle East, North Africa, and the Asia-Pacific region.
On 10 September 2009 CCTV began broadcasting its Russian-language channel.
In 2007, China's television audience rose to 1.2 billion. The 2008 Summer Olympics coverage on CCTV resulted in an aggregate 41% audience share across its network. As content becomes more diversified, there have been concerns about the audience share, as CCTV is losing out to cable, satellite and regional networks. In Guangzhou for example, CCTV programming only accounts for 45% of the weekly audience share, while in Shanghai, local stations also have share over CCTV. However, the CCTV New Year's Gala remains extremely popular; it acquires more than 90% audience share over the nation.
The network's principal directors and other officers are appointed by the State, and so are the top officials at local conventional television stations in mainland China; nearly all of them are restricted to broadcasting within their own province or municipality. Editorial independence is subject to government policy considerations, and as a result, it has been charged with being "propaganda aimed at brainwashing the audience" in its history and news programmes in a letter written by a number of Chinese intellectuals who also called for a boycott of state media was posted on a US-based website and has circulated through Chinese websites.The network often publishes misleading and false information, particularly as it pertains to issues considered sensitive by the Chinese government. However only a small percentage of the Network's programming can be described as "abusive or demonizing propaganda."
Journalists working for the network's English-language international channel, CGTN, as well as of the other non-Chinese language TV channels under the CGTN banner, are under constant pressure to present a positive account of China, according to Anne-Marie Brady's study published in 2008. "In August 2005, a series of items reported factually on the coal mining disaster in China; soon after the channel's leaders received a warning from the Ministry of Foreign Affairs that its reports were harming China's international image. Following this incident, senior editorial staff and journalists were all forced to write self-criticisms."
Brady says that while the channel's equipment is state-of-the-art, the employees are not well trained in how to use it, so there are frequent errors during a broadcast. "The political controls on the station contribute to a generally low level of morale and initiative among station staff," she writes.
A recent study done by the observer of Chinese film and television, Ying Zhu, suggests that "CCTV is full of serious-minded creators who regularly experience bouts of self-doubt, philosophical ambivalence, and in some cases, clinical depression." During her extensive interviews with key CCTV players, Zhu notes that "Certain common themes, about ideals, distorted or altogether thwarted by commercial and political pressure, emerged." 
One of the earliest recorded uses of the Network for both domestic and international propaganda purposes occurred in 1999 during the first crackdown on the Falun Gong meditation and spiritual movement. During one 32 day period in 1999 Focus Talk ran 28 episodes which defamed practitioners and incited hatred against them.
On 27 December 2007, Xinwen Lianbo aired a report about the wide and easy availability of explicit content on the internet. The report appealed to juristic institutions and government to hurry to make relevant legislation in order to purify the internet environment. In the report, a young student described a pop-up advertisement she saw as being "very erotic very violent". After the airing of the report, many parodies were posted by internet users ridiculing the comment and CCTV's credibility in part. The incident also questioned the reliability of Xinwen Lianbo, noting the unlikelihood of a web page being both violent and erotic at the same time (even though such pages do exist), and the age of the student interviewed. Personal information of the interviewed girl was later also leaked, identifying the girl in the report by name. Online message boards were populated by large threads about the incident, and a satirical work even stated that CCTV's website was the number one "very erotic very violent" website on the internet, with some users even creating their own toplists of sites which meet these criteria, the "top 8 very erotic very violent sports events" and even identifying things that are yellow as being erotic (since ?, huáng, the Chinese character for "yellow", also means "erotic").
On 23 January 2011 the CCTV news program Xinwen Lianbo showcased the Chengdu J-10 in the air by firing a missile at an airplane, the target plane then exploded. This footage lasted half a second and the destroyed airplane shown was later identified as that of an F-5E, US fighter jet. It turns out the clip was taken from the 1986 US movie Top Gun.
In 2011, new CCTV head Zhanfan "was found to have proclaimed in July [or January, both before the CCTV appointment in November] that journalists' foremost responsibility is to 'be a good mouthpiece'" (). Internet posts of the comment blossomed after the appointment, one "juxtapos[ing] CCTV's ... Xinwen Lianbo (?) and photos of Chinese crowds waving red flags with black-and-white images from Nazi-era Germany". Comparisons with the Nazi propaganda chief Joseph Goebbels (gepei'er ()) also spread. Official media coverage of the Zhanfan's presentation focused on his call to avoid "fake news and false reports (?)" but also incorporated the "mouthpiece" comment.
During the U.S.-led coalition's military intervention in Libya in 2011, reports from CCTV tended to support Gaddafi's arguments, claiming that the coalition forces attacked Libya civilians and the military intervention was no different from an invasion. In some of the news reports, CCTV used pictures of protesters demonstration and said that these people were against the coalition's military intervention. CCTV also mislabeled a person holding a banner which said "Vive la France" ("long live France" in French) and claimed that he was a supporter of Gaddafi. Later on 27 March, a Chinese banner that said "Muammar Gaddafi is a lier. [sic]" was shown up in some Libyan demonstration videos from Internet.
In mid-2011 on CCTV, reporter Li Wenxue asserted that Da Vinci Furniture of Shanghai was falsely labeling Chinese-made furniture as imported from Italy. At the end of the year, "Shanghai's industry and commerce bureau fined Da Vinci more than $200,000 last week for what it called substandard furniture", though in August, "the Shanghai Administration of Industry and Commerce ... cleared Da Vinci of any wrongdoing on its Italian product labeling". Also, Da Vinci produced a tape and bank records to back its assertion that it had paid 1 million yuan ($150,000), via a public relations broker, to Li to stop any further negative reports by CCTV. Li said the claim is "slander" and CCTV made no comment. Zhang Zhi'an, an associate journalism professor at Sun Yat-sen University in Guangzhou said, "I think CCTV has too much power", contrasting the Da Vinci case with extortion attempts by journalists at smaller media outlets. Liam Bussell, Asia-Pacific strategic marketing manager for Mintel in Shanghai, said in part, "Da Vinci's definitely done something". Also, "[g]iven the corruption in Chinese media and the volume of counterfeit products in the country, Bussell sa[id] it's often hard to find someone in these disputes who's totally clean".
In 2019 CCTV announced that they were cancelling the broadcast of two NBA preseason games in response to a tweet by the General Manager of the Houston Rockets, Daryl Morey, in support of pro-democracy protests in Hong Kong. After Adam Silver defended the General Manager's right to free speech CCTV responded with "We express our strong dissatisfaction and opposition to Silver's stated support of Morey's right to free speech. We believe any remarks that challenge national sovereignty and social stability do not belong to the category of free speech," and continued "We will also immediately examine all other cooperation and exchanges with the NBA."
On 9 February 2009, the Beijing Television Cultural Center caught fire on the last day of the festivities of Chinese New Year, killing one firefighter. The blaze rendered the 42-story structure unusable, as the zinc and titanium alloy of the outer skin was burnt. The Mandarin Oriental Hotel was destroyed before its expected 2009 opening.
The fire had implications for the credibility of CCTV, which was already unpopular because of its dominance in the media. The incident was mocked by netizens who reproduced photoshopped photos of the fire and criticised CCTV for censoring coverage. Pictures of the fire are widely distributed on the internet, as a result of citizen journalism.
On 25 February 2013, all of the CCTV channels were replaced by New CCTV channels whose repairs were completed by the end of 2012.
Anne-Marie Brady, Marketing Dictatorship: Propaganda and Thought Work in Contemporary China, Rowman & Littlefield Publishers, Inc. "10 Very Erotic Very Violent Websites". Nings. Retrieved 7 January 2008. Jacobs, Andrew(9 February 2009). "Fire Ravages Renowned Building in Beijing". New York Times. Retrieved 10 February 2009. Ying Zhu, Two Billion Eyes. New York: The New Press. 2012., forthcoming October 2012