Get essential facts below. View Videos or join the discussion. Add to your topic list for future reference or share this resource on social media.
Type of site
Lifestyle, entertainment
Available inEnglish
Predecessor(s)CraveOnline (2004-2018)
OwnerEvolve Media
LaunchedOctober 2004 (2004-10)

Mandatory (formerly CraveOnline Media) is a male lifestyle website based in Los Angeles with sales offices in New York City, Chicago and San Francisco. The site is owned by media company Evolve Media, LLC. Mandatory focuses its contents into the male-lifestyle audience. It owns a dozen websites and has partnered with many more, producing various content for each site.

History was launched in late 2004[1] by the online media company AtomicOnline, the publishing division of Evolve Media, LLC.

CraveOnline was cited in the 2009 book The Man's Book: The Essential Guide for the Modern Man by Thomas Fink as a top website for men.[2] Regarding Crave Online, said, " combines entertainment and other interests in one place. Great articles, nice pictures and other cool stuff that you won't want to miss."[3]

On March 2013, CraveOnline launched its 3D advertising cube for smartphones and tablets.[4] On May the same year, it launched its own production studio.[5][6]

On August 2015, CraveOnline was relaunched. Aside from music, the website also began focusing on culture and lifestyle.[7][8]

On March 2018, CraveOnline changed its name to Mandatory, after a popular section of the site of the same name, with a new tagline "Laugh. Learn. Do Some Good."[9]

Owned or associated websites

  • Film and TV:,[10],
  • Gaming: ActionTrip, Game Revolution, PlayStation LifeStyle.
  • Sports:, Sherdog, WrestleZone.[11]


  1. ^ "Internet Archive Wayback Machine". 2004-10-01. Archived from the original on October 1, 2004. Retrieved .
  2. ^ Thomas Fink (6 May 2009). The Man's Book: The Essential Guide for the Modern Man. Little, Brown, 2009. ISBN 978-0-316-03364-0.
  3. ^ Lightstone, Miranda. "". AskMen. Archived from the original on 2009-07-05. Retrieved .
  4. ^ "CraveOnline introduces 3D mobile cube unit". Media in Canada. March 11, 2013. Retrieved 2020.
  5. ^ "CraveOnline Sets Up Its Own Production Studio". Socal Tech. May 3, 2013. Retrieved 2020.
  6. ^ "Evolve Builds Studio for CraveOnline". Los Angeles Business Journal. May 6, 2013. Retrieved 2020.
  7. ^ "CraveOnline Unveils Site Re-launch, Welcomes Former Flaunt EIC to Oversee New Editorial Focus on Lifestyle Content". Business Wire. August 6, 2015. Retrieved 2020.
  8. ^ "CraveOnline Relaunches With Special Guest Editor Julian Casablancas". Guest of a Guest. October 6, 2015. Retrieved 2020.
  9. ^ "Evolve Media Announces CraveOnline Has Been Renamed Mandatory". EContent. March 27, 2018. Retrieved 2020.
  10. ^ " Turns 15!". August 27, 2013. Retrieved 2013.
  11. ^ "Men's Entertainment Aggregator CraveOnline Acquires HoopsVibe". CBS News.

External links

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.


Music Scenes