The E3 2009 was greatly expanded in terms of size from the previous two years as it was reopened to all qualified computer and gaming audiences. In 2007, the E3 was restructured, downsized and renamed to the E3 Media and Business Summit. The move was widely criticized by those both within and outside the gaming industry. The following 2007 and 2008 E3 summits attracted very few attendees in contrast to previous years; E3 2007 attracted only 10,000 attendees and E3 2008 attracted 50% less, 5,000 attendees.
The E3 2009 aimed to return E3 to its 'pre-E3 2007' state, by reopening it to a larger audience allowing more attendees. As well as having a larger venue and allowing more exhibitors, E3 2009 also reverted its name to Electronic Entertainment Expo. However, like pre-2007, the event was still not open to the general public.
E3 2009 was held at the Los Angeles Convention Center with the show occupying the South and West Halls as well as the first floor.
The first floor housed sub booths of publishers on the ground floor, such as Square Enix, Sega, Capcom and Activision. It also housed the main booths of other publishers, such as LucasArts and Majesco Entertainment.
G4 was the official broadcaster of E3 2009. G4 offered 22 hours of live event coverage, coverage of all 5 major press conferences and exclusive interviews with gaming executives. G4's coverage began on-air and online (at G4TV.com) on Monday, June 1 and continued through Thursday, June 4. G4 also covered many exclusive game demos at E3 2009 as well as Steve Wiebe's unsuccessful world record Donkey Kong high score attempt.
At E3 2009 there was a total 41,000 attendees, which is only a 41% reduction of the 70,000 attendee high from 2005 and an 820% increase on the previous year's (2008's) E3. These attendees came from 78 countries and viewed products from 216 different exhibitors.
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A majority of the industry leading media outlets award Game of the Show. Additional awards pertaining to more specific categories based on platform and genre are also given.