The Rev. Fleming Emory Alexander (April 14, 1888 - December 13, 1980) was a noted minister, businessman and newspaper publisher. Alexander founded and published the Roanoke Tribune in Roanoke, Virginia, which is one of the nation's longest-running black newspapers. He was also a noted anti-segregationist.
He never knew his parents, and as a child his surname was "Poor". At a young age, he was adopted into the Alexander family. During World War I, he served in the 802nd Pioneer Infantry regiment. Before moving to Roanoke, he worked with the Atlanta Daily World and Louisburg Reporter. For a short time, he also taught printing in Lynchburg, Virginia.
Fleming Alexander came to Roanoke, Virginia, in 1939, and at the height of the Great Depression, founded the Roanoke Tribune. The Tribune was Western Virginia's only African American owned newspaper, and focused on the black community. He had gained experience as a printer and journalist before coming to Roanoke.
He was an ordained Baptist minister, and held pastorates in Rustburg, Virginia, Christiansburg and Buchanan, Virginia. He was the minister of the Schaeffer Baptist Church, now part of the Old Christiansburg Industrial Institute in Christiansburg, Virginia, when he founded the Roanoke Tribune. He attended Virginia Seminary and College in Lynchburg where he also learned about printing.
Fleming E. Alexander founded the Roanoke Tribune newspaper in 1939 at 5 Gilmer Avenue, later moved to 312 Henry Street, and then to Melrose Avenue in Roanoke. As an African-American newspaper, it brought attention against the Jim Crow laws of Roanoke and Western Virginia, and championed black representation on Roanoke's public boards and better schools for the black children in the segregated South.
The Tribune took an early stand against segregation. Indeed, the motto on the masthead proclaimed: "Only Negro newspaper published in South Western Virginia." The newspaper has a printed purpose: "1) to promote self-esteem; 2) to encourage RESPECT for self and differences in others, and 3) to help create lasting vehicles through which diverse peoples can unite on some common basis."
Later, because of poor health after a car accident in 1971, he sold the Roanoke Tribune to his daughter, Claudia Alexander Whitworth. The Roanoke Tribune celebrated its 75th anniversary on April 9, 2014. A recent video history of the newspaper is available.
Fleming Alexander was an early advocate of desegregation in Virginia's schools. After the Brown v. Topeka Board of Education, decision, Alexander was adamant in desegregating Virginia's schools. He was one of five black leaders in Virginia to meet with Governor Thomas B. Stanley to discuss the impact of the Brown decision on Virginia, and Stanley's intention of keeping the schools separate.
However, he was also an opponent of rapid integration, which caused conflicts with other black leaders in Roanoke. A defamation suit against ten ministers was settled out of court, and apparently amiably.