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The program's success has led to several spin-off news shows on the same channel, which are often presented by the same hosts. The spin-offs have included Go' Sommer Danmark, Go' Appetit, and Go' Aften Live (formerly Go' Aften Danmark).
Go' morgen Danmark first aired on December 2, 1996. It was originally hosted by an experienced news presenter, Michael Meyerheim, along with Cecilie Frøkjær, a young journalist student. Frøkjær was later awarded as female TV-host of the year in 2004, 2006, 2007, and 2008 for her work by Tvprisen. In 1998 the program added two new hosts, Søren Kaster and Synne Garff. The show has since maintained multiple regular hosts.
In 1997, the program began being produced by the danish film studios in Lyngby. The studio, which had been staged as an apartment, was moved to the TV studios in Amager. By 2002, the show had again moved to Copenhagen Central Station and the program has aired from this location ever since.
In 2009 the show was purchased by the studio Nordisk Film. Production and staff was largely changed by the new studio, though hosts Cecilie Frøkjær and Morten Resen were bought out of their contracts with Skandinavisk Film Kompagni.
Morning television in Denmark
Denmark's first morning television show, Morgenfilmer, aired from 1984 until 1991 on Kanal 2, a TV station in Copenhagen. A month before Go' morgen Danmark premiered, a similarly titled program named simply Go' morgen began airing on TV3. The program was produced by Nordisk Film, but was not as popular as the studio had hoped. The show was taken off the air in 1997.
DR aired a morning show from 2001 to 2006 called DR Morgen, which focused on news programming. Since 2007, DR1 has aired Morgenhår along with cartoons to cater towards families with children.