Ginza () is a district of Ch, Tokyo, located south of Yaesu and Ky?bashi, west of Tsukiji, east of Y?rakuch? and Uchisaiwaich?, and north of Shinbashi. It is a popular upscale shopping area of Tokyo, with numerous internationally renowned department stores, boutiques, restaurants and coffeehouses located in its vicinity. It is considered one of the most expensive, elegant, and luxurious streets in the world.
After a devastating fire in 1872 burned down most of the area, the Meiji government designated the Ginza area as a "model of modernization." The government planned the construction of fireproof brick buildings and larger, better streets connecting Shimbashi Station all the way to the foreign concession in Tsukiji.
Designs for the area were provided by the Irish-born architect Thomas Waters; the Bureau of Construction of the Ministry of Finance was in charge of construction. In the following year, a Western-style shopping promenade on the street from the Shinbashi bridge to the Ky?bashi bridge in the southwestern part of Ch with two- and three-story Georgian brick buildings was completed.
These "bricktown" buildings were initially offered for sale and later were leased, but the high rent prevented many of them from being permanently occupied. Moreover, the construction was not adapted to the climate, and the bold design contrasted the traditional Japanese notion of home construction. The new Ginza was not popular with visiting foreigners, who were looking for a more Edo-styled city. Isabella Bird visited in 1878 and in 1880 implied that Ginza was less like an Oriental city than like the outskirts of Chicago or Melbourne. Philip Terry, the English writer of tour guides, likened it to Broadway, not in a positive sense.
Nevertheless, the area flourished as a symbol of "civilization and enlightenment" thanks to the presence of newspapers and magazine companies, which helped spread the latest trends of the day. The area was also known for its window displays, an example of modern marketing techniques. Everyone visited so the custom of "killing time in Ginza" developed strongly between the two world wars.
Most of these European-style buildings disappeared, but some older buildings still remain, most famously the Wak? building with the now-iconic Hattori Clock Tower. The building and the clock tower were originally built by Kintar? Hattori, the founder of Seiko.
Its recent history has seen it as a prominent outpost of Western luxury shops. Ginza is a popular destination on weekends, when the main north-south artery is closed to traffic since the 1960s, under governor Ryokichi Minobe.
Many leading fashion houses' flagship stores are located here, in the area with the highest concentration of Western shops in Tokyo. It is one of two locations in Tokyo considered by Chevalier and Mazzalovo to be the best locations for a luxury goods store. Prominent high-end retailers include the American company Carolina Herrera New York, French companies Chanel, Dior and Louis Vuitton and Italian company Gucci. Flagship electronic retail stores like the Sony showroom and the Apple Store are also here. The electronics company, Ricoh is headquartered in the Ricoh Building in Ginza. The neighborhood is a major shopping district. It is home to Wako department store, which is located in a building dating from 1894. The building has a clock tower. There are many department stores in the area, including Hankyu, Seibu, and Matsuya. There are also art galleries.
Mitsukoshi department store at Ginza.
Sony Building and intersection at dusk
Ginza Six shopping complex
Each Saturday and Sunday, from 12:00 noon until 5:00 pm, the main street through Ginza is closed off to road traffic, allowing people to walk freely. This is called Hok?sha Tengoku () or Hokoten for short, literally meaning "pedestrian heaven".