|Format||magazine (former newspaper)|
The title and the logo, depicting a medieval knight throwing a javelin, are inspired by the lead character in Andrea di Barberino's chivalric romance Il Guerrin Meschino ("The Wretched Warrior"), written in 1410.
Originally, it was printed on green paper, whence the popular nickname verdolino, and also housed satyrical panels. Characters used in his panels by artist Carlin (a zebra for Juventus, a female wolf for Roma, a devil for Milan and others) inspired most of the symbols of Italian sides used today. In the mid-1970s Guerin Sportivo moved from newspaper to magazine format, starting to include a greater number of photos. Since its origins, most of the concern was devoted to soccer, other sports being given less detail. Since the 1990s virtually all pages are dedicated to soccer.
In 2007 the circulation of Guerin Sportivo was 45,067 copies.
Guerin Sportivo is published by Conti Editore S.r.l.. The publisher itself was owned by Corriere dello Sport S.r.l., the publisher of Corriere dello Sport - Stadio (70%) and Nuova Editoriale Sportiva S.r.l., the publisher of Tuttosport (30%). The two daily sports newspapers were owned by Roberto Amodei.
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