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Haroon in 2017 at Teetoo and Tania Launch Event at National Press Club
|Aaron Haroon Rashid|
Aaron Haroon Rashid is an award winning British born Pakistani musician, singer, music producer, composer, director and social activist born in London, UK to a New Zealand mother and Pakistani father. He has sold millions of singles and albums worldwide and has performed at large venues such as the Wembley Arena. Haroon is the creator and director of the hugely successful and internationally acclaimed multi award winning Pakistani 3D animated TV series Burka Avenger. Haroon is the CEO and founder of Unicorn Black an animation production company that is the production company behind Burka Avenger, Teetoo and Tania, Quaid Se Baatein and other successful animated TV shows.
After graduating in the early 1990s with a degree in Business Administration from George Washington University in the US, he formed the band Awaz with a couple of musician friends, Faakhir and Assad Ahmed.
Haroon and the band made a video of Janeman, a song which Haroon had composed when he was 16. Haroon sent it to MTV Asia, and the song went down in history as the first ever Urdu (Pakistani) song to air on MTV.
Haroon's first solo album, Haroon Ki Awaz, which he produced, engineered and recorded, was successfully released in October 2000.
Throughout his successful music career Haroon has regularly produced songs and videos with socially conscious messages such as the anti-corruption hit Mr. Fraudiay and Ghoom Ghoom which has a message of inter-faith. He has sold over five million albums worldwide and the audience at his shows often number in the tens of thousands.
Haroon has campaigned for peace and tolerance and highlighted corruption through his music. He received the Ambassador for Peace award in Denmark from the Youth for Human Rights Organization in 2007. He is the co-founder of Pakistan's All Music Performers Pakistan Society (AMPPS) which focuses on rights for musicians. Haroon is also a board member of Pakistan Copyright Board, working closely with IPO (Intellectual Property Organization) of Pakistan and WIPO (World Intellectual Property Organization) to help set up Pakistan's first royalty collection organization.
Haroon is the creator and director Burka Avenger, Pakistan's first ever full length 3D animated TV series and has won several major international awards and accolades for the series including the following:
|S. No.||Awards / Accolades||Category||Result||Year|
|2||International Emmy Awards||Kids: Animation||Nominated||2015|
|3||Prix Jeunesse International||International Gender Equity Prize||Winner||2013|
|4||Asian Media Awards||Best TV Show||Winner||2014|
|5||Canada International Film Festival||Animation||Rising Star Award||2013|
|6||Accolades Global Film Festival||Viewer Impact: Content / Message Delivery||Award of Merit (Special Mention)||2014|
|7||LUMS International Film Festival||Animation||Winner||2014|
Time Magazine named Burka Avenger as one of the most influential characters of 2013.
Unicorn Black founder and international pop star Aaron Haroon Rashid created the series as a way to emphasise the importance of girls' education in Pakistan and abroad, as well as issues such as equality and discrimination.
The show features Jiya, an "inspirational school teacher" whose alter ego is a burka-wearing super-heroine that fights for Justice, Peace and Education for all.
Recently Haroon launched Pakistan's first of its kind digital content delivery platform called Taazi.com that aims to combat piracy in a country where music and movies have a piracy rate of 100%. Taazi.com (which is also content based social network) has developed a unique mobile telecom integrated billing system, which allows users to pay via their mobile phone balances for online music, TV shows and movies.