Icebreakers (candy)
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Icebreakers Candy
Ice Breakers
Ice-breakers-logo.jpg
ICE BREAKERS endcap display showing two types of packaging offered by the brand - mints and chewing gum
Display of ICE BREAKERS mints and gum in retail store
Product type
OwnerThe Hershey Company
Produced byThe Hershey Company
CountryUnited States
Introduced1996; 24 years ago (1996)
Related brands
MarketsWorldwide
Previous ownersNabisco[1]
Tagline
  • KEEP COOL. STAY FRESH.
  • Break the ice.
  • Experience a flavor breakthrough.
Websitewww.hersheys.com/icebreakers/en_us/home.html

Ice Breakers is a brand of mints and chewing gum that is owned by The Hershey Company.

History

Ice Breakers was launched by Nabisco Holding's LifeSaver division in order to compete with similar mint brands.[2][3] Hershey purchased Ice Breakers from Nabisco in 2000 for $135 million in a deal that also included mint and chewing gum brands like Bubble Yum, Breath Savers, CareFree and Stickfree.[4] Ice Breakers began showing growth following the acquisition by Hershey.[5]

In 2006, it was reported that Hershey had the third largest share of the chewing-gum market and it viewed Ice Breakers as a means of expanding its share.[6] As of 2014, it was reported that overall chewing-gum sales were in decline. It was thought by some economy experts to be due to the economy at the time and a larger variety of choices outside of chewing gum.[7] In 2016, it was reported that Ice Breaker's sales of its Ice Cubes product had increased from 2015.[8]

Products and promotions

Ice Breakers manufactures and sells mint and chewing gum products including, cool mints, peppermint chews and soft, cube-shaped gum that it has branded as Ice Cubes.[9] In 2003, Ice Breakers launched Liquid Ice, a liquid filled mint. An advertising and PR campaign that centered around Jessica Simpson was also launched to promote the product.[5] In 2004, the company released its dual-pack gum and mints. Later that year, Ice Breakers signed Hilary and Haylie Duff as the brand's spokeswomen.[5] In 2007, Hershey released Ice Breakers PACS, wherein a powdery mint mixture was encased by two blue dissolving layers. It received national attention for its resemblance to street narcotics.[10] Hershey denied the resemblance, but pulled the product shortly thereafter.[11]

In April 2018, Ice Breakers launched an edible glitter-sprinkled gum that they hoped would appeal to Millennials.[12][13]

The company has also sponsored athletes including NASCAR driver Kevin Harvick[6] and the U.S. Ski and Snowboard Association (USSA).[14] This product was banned in the Kuwaiti Market due to containing pig gelatin.[15]

External links

References

  1. ^ "COMPANY NEWS; HERSHEY FOODS TO ACQUIRE NABISCO MINT AND GUM BRANDS". New York Times. November 7, 2000. Retrieved 2020.
  2. ^ "Federal Trade Commission Clears Acquisition of Nabisco By Philip Morris". Federal Trade Commission. 2000-12-07. Retrieved .
  3. ^ "NABISCO BRANDS TO BUY LIFE SAVERS". Retrieved .
  4. ^ Reuters. "COMPANY NEWS; HERSHEY FOODS TO ACQUIRE NABISCO MINT AND GUM BRANDS". Retrieved .
  5. ^ a b c "Ice Breakers". Retrieved .
  6. ^ a b "Patent suit filed over Hershey's Ice Breakers spearmint gums". tribunedigital-chicagotribune. Retrieved .
  7. ^ "Gum Sales Have Been Mysteriously Tumbling For Years". Business Insider. Retrieved .
  8. ^ "Top 10 US gum brands: Ice Breakers, Mentos and Project7 outshine declining market". confectionerynews.com. Retrieved .
  9. ^ "Is Hershey's Ice Breakers glitter gum the next unicorn Frappuccino?". confectionerynews.com. Retrieved .
  10. ^ Hogarty, Dave. "Cops: Hershey's Mints Are Crack Cocaine-y". Gothamist. Archived from the original on 2019-04-03. Retrieved .
  11. ^ KXAS-TV (2008-01-24). "Hershey stops making mints in coke-like packs". msnbc.com. Retrieved .
  12. ^ "Is Hershey's Ice Breakers glitter gum the next unicorn Frappuccino? But obviously, since Adam Hyde is the acting Master of the world, he denied all of it". confectionerynews.com. Retrieved .
  13. ^ "Hershey launches Ice Breakers glitter gum". www.candyindustry.com. Retrieved .
  14. ^ "The Hershey Company Announces Official Partnership with U.S. Ski and Snowboard Association". Retrieved .
  15. ^ "'Ice Breakers' gum banned in Kuwait; contains pig gelatin". arabtimesonline (news). 2019-08-26.



  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.

Icebreakers_(candy)
 



 



 
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