|It Pays to Advertise|
|Directed by||Frank Tuttle|
|Written by||Ethel Doherty|
|Based on||It Pays to Advertise|
by Roi Cooper Megrue and Walter C. Hackett
|Distributed by||Paramount Pictures|
It Pays to Advertise is a 1931 American pre-Code comedy film, based on the play of the same name by Roi Cooper Megrue and Walter C. Hackett, starring Norman Foster and Carole Lombard, and directed by Frank Tuttle.
Rodney Martin sets up a soap business to rival his father. With the help of an advertising expert and his secretary, Mary, he develops a successful marketing campaign. His father ends up buying the company from him, while Rodney and Mary fall in love.
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