J'Adore (fragrance)
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J'Adore Fragrance
J'adore Logo.png
the perfume's logo
Fragrance by Dior
Taglinej'adore Dior
("I love Dior")

J'Adore (pronounced [ad]; French for "I Love It", and a pun on the brand Dior)[1] is a fragrance that was created in 1999 by Calice Becker for Dior.[2] Some perfume critics have detected a change in the recipe since the 1999 launch.[3][4]


  1. ^ Marie-Claude Sicard Brand Revolution: Rethinking Brand Identity (2012), p. 130: "By the same token, there is a relationship of complementarity between the perfume 'J'adore' and the adoring fans of the Dior brand, who jump at the chance to spend bundles on tee-shirts emblazoned with the words 'J'adore Dior'."
  2. ^ Burr, Chandler (2008). The perfect scent: a year inside the perfume industry in Paris and New York. Macmillan. p. 149.
  3. ^ Luca Turin, Tania Sanchez (2010). Perfumes: The A-Z Guide. ISBN 1847651526. "When J'Adore was first released in 1999, it felt like a departure for Calice Becker, ... Today's J'Adore is a perfectly nice peachy, soapy rose floral with none of its former late afternoon glow. It smells like one of its own knockoffs. J'aime bien, mais j'adore pas."
  4. ^ Nathalie Grainger (2010). Quintessentially Perfume. p. 79. "In 1999 a new legend was born with the launch of J'adore Eau de Parfum, a unique fragrance that expresses the absolute femininity and essence of the Dior couture spirit. The opulent fruity-floral juice takes flight with a fresh accord of ..."

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