JOE (JOE.ie and JOE.co.uk) is a left-wing news website aimed at young men in Ireland and the UK, with over 2 million unique visitors per month. It is owned by Maximum Media. The original website www.joe.ie was founded by Irish entrepreneur Niall McGarry.Her.ie is a related website aimed at young women in Ireland. HerFamily.ie also forms part of the group.
The site, famous for its clickbait style story headlines, was founded in 2010 and it was nominated for a Golden Spider Award in the One to Watch category in its first year and in the News and Entertainment category in 2013.Showbiz website Goss.ie described it as "more influential" than traditional media in August 2016. It is edited by Paddy McKenna. The site's android app has had over 50,000 installs with a ratio of 2:1 for 5 star reviews vs 1 star reviews. In November 2016, The Advertising Standards Authority for Ireland upheld a complaint about an ad for Sprite featured on the site.
BBC political researcher Joey D'Urso cited content from Joe.co.uk, such as a video superimposing Labour leader Jeremy Corbyn's face onto that of the rapper Stormzy while the leader appears "to rap a list of policies", as an example of viral social media content which helped Labour's standing in the 2017 general election (especially among the youth), but which was not directly funded by the party itself.
In 2018 the company hired Brian Whelan from Channel 4 News to oversee video operations and the BBC's Simon Clancy to run their podcast shows.