The Albreda-Juffure archway
|Division||North Bank Division|
|Elevation||82 ft (25 m)|
Jufureh (also spelled Juffureh or Juffure) is a town in the Gambia, 30 kilometers inland on the north bank of the River Gambia in the North Bank Division near James Island. The town is home to a museum and Fort Jillifree.
Jufureh is known for its appearance in Alex Haley's 1976 novel Roots: The Saga of an American Family, as the birthplace of Haley's ancestor Kunta Kinte. After the publication of Roots, Jufureh became a significant tourist destination. This led to economic benefits for the town, including the construction of an elementary school, a new market aimed at tourists, and improved roads.
Demographically, the predominant religion in the village is Islam. In 1999, a mosque and school, The Alex Haley Mosque and School Complex, was opened in Jufureh, where Haley traced back his ancestry through genealogical research.
There is a sign at the entrance of the village (sponsored by Gambian government and World Bank) that declares Jufureh a "baby friendly community".