Juliet Simms
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Juliet Simms

Juliet Simms
Simms performing for Kuncocshun 2010 at UC San Diego
Background information
Juliet Nicole Simms
Born (1986-02-26) February 26, 1986 (age 34)
San Francisco, California, United States
OriginClearwater, Florida, United States
  • Singer
  • songwriter
  • composer
  • musician
  • performer
  • entrepreneur
  • model
  • Vocalist
  • Guitar
  • Piano
LabelsEpic, RCA, Umbrella Records, Sony, Paper + Plastick Records, Universal Republic Records, Ju Ju Productions, Sumerian Records
Automatic Loveletter

Juliet Nicole Simms Biersack (born February 26, 1986) is an American rock singer, songwriter, poet, composer, musician, producer, and entrepreneur.

She established a fan base as the frontwoman of the band Automatic Loveletter. In 2007 - in the band's earliest years - she became friends with Kevin Lyman. This resulted in her being a returning act on the Warped Tour summer circuit. After the summer of 2011 and working the circuit solo for the first time, Simms has since produced her content as a solo artist.

On April 16, 2016 Simms married Black Veil Brides frontman Andy Biersack.


Automatic Loveletter

Simms performing with Automatic Loveletter in 2008

Simms was the frontwoman and songwriter for the band Automatic Loveletter from 2007-2011, releasing four EPs and two full-length album until their disbandment in late 2011. Automatic Loveletter released its debut album, Truth or Dare, on June 22, 2010,[1] followed by the album The Kids Will Take Their Monsters On through an independent record label, Paper & Plastick, in 2011.[1]

Automatic Loveletter was formed with Simms on guitar and lead vocals, Daniel Currier on drums, and brother Tommy Simms playing bass and producing, with bassist Sean Noll sitting in on occasion in Tommy's home studio in the Tampa Bay area. The band was first called Stars and Scars and recorded its first song together in December 2005, naming the song after the band but written by Simms. They also recorded "Tin Lizzy", written by Tommy.

Simms acoustically laid down all of the songs she had been writing over the last three years for consideration for her first major label album. Signed by Allison Hagendorf, host of Fuse TV's The Pop TV Show, then working at Epic Records, Simms went on to form Automatic Loveletter while Epic struggled with the Sony BMG 2005 Payola Scandal and internal problems finally dropping over 70 bands in 2007. Automatic Loveletter was not dropped but was also not supported for the next year and a half touring in the drummer's Ford Excursion and burning their own copies of their Epic-produced CD with hand painted slip covers to help fund their tours.

Automatic Loveletter recorded their never-released debut EP in 2007 with producer Matt Squire (Panic! at the Disco, Boys Like Girls, All Time Low, Cute is What We Aim For, The Cab, and The Maine). "He challenged me and I challenged him," Simms said. "I felt very comfortable and that's when the best of me comes out. The entire time was playful and fun and that's what music is about to me -- having a good time." Simms took her songbook to Squire and narrowed down the tunes and crafted them to fit together, sometimes taking songs in entirely new directions. "The Answer", for instance, was originally a ballad, but became one of the more upbeat numbers on the album. Daniel Currier and lead guitarist Joe Nelson played on the album, Sean Noll officially joining just before some of their first tours together and Tommy occasionally touring with the band to play lead or rhythm guitar in larger venues and outdoor concerts. The band played both the main Bamboozle and Bamboozle Left in 2008.[2]

The tracks "The Answer", "Parker", "August 28Th 3:30 A.M.", "Hush" and "Make-up Smeared Eyes (Acoustic)" were released on their first official release Recover.

But after the tour when Epic was scheduled to release the album Automatic Loveletter were told to continue touring and asked by then President Charlie Walk to write more upbeat music. Instead, Simms submitted a fan favorite "Black Ink Revenge" which was rejected several times for re-write until it became "My Goodbye" one of the tracks off the upcoming Sony release. "I had been signed to Epic for going on three years, toured in cars with my completely broke band and was feeling like I disappointed my fans who had been promised music for over a year so I sat in my room for four days re-writing and re-submitting that song like 5xs. I like "My Goodbye" a LOT but it was the result of a lot of pressure and the desire to get an album released." "My Goodbye", "The Day that Saved Us" and "Hush (New Version)" were quickly released as another self-titled EP just before the final chapter with Epic Records when they fired all the members except Currier before the first headlining tour. Epic held auditions for new members, hired Jacob Fatoroochi, James Bowen and Wayne Miller then halfway through the tour called Simms and told her that all of the pay for the band she was on tour with was being withdrawn and the band was dropped. Despite this devastating setback the new hired guys pulled together and stayed on to complete the tour, and A.LL.went on to sell out venues like the Knitting Factory in LA and San Francisco. "It was very liberating. After crying my eyes out for a couple hours I had some of my best shows ever on that tour." Almost immediately the band was picked up by Sony and Simms asked to write for a new album produced by Josh Abraham.

Simms performing during her solo summer tour with Warped Tour 2011

Solo career

In 2011 Simms released an entirely acoustic album through Paper + Plastick Records called "The Kids Will Take Their Monsters On". After summer 2011 and working the circuit entirely solo for the first time Simms transitioned her branding and has since produced her content as a solo artist releasing 2 more EPs, several singles and a full length "All or Nothing". As of 2019 she is working on her 3rd studio album as a solo artist.

The Voice (2012)

Simms was a contestant on the 2012 season of television show The Voice. She sang the Beatles' "Oh! Darling" for her blind audition and chose to be a member of Team Cee Lo.[3] Simms advanced to the live rounds after defeating Sarah Golden in a duet. In her first live show, she performed "Roxanne" by The Police. During the quarter-finals, Simms covered "Cryin'" by Aerosmith. She was the only female contestant to advance onto the finals, edging out Jamar Rogers, after covering "It's A Man's Man's Man's World". Simms' cover of "It's A Man's Man's Man's World" reached #70 and also attained positions in three other charts on Billboard.[4]

For the finale, Simms sang Lynyrd Skynyrd's "Free Bird" and placed second behind Jermaine Paul.[5]

Round in Season Song\Artist Result
Blind Audition "Oh! Darling" The Beatles 4\5 Judges turned.

Joined Coach CeeLo

Battle Round "Stay With Me"

(vs Sarah Golden)

Faces Saved by CeeLo Green
Live Show 2 "Roxanne" The Police Saved (Public Vote)
Quarter-Finals "Cryin'" Aerosmith Bottom 2 (Saved by

CeeLo Green)

Last Chance


"Torn" Ednaswap
Semi-Finals "It's a Man's Man's Man's World" James Brown Safe (121 Points)
Finale "Crazy" Gnarls Barkley Runner-Up
"Born to Be Wild"

(with CeeLo Green)

"Free Bird" Lynyrd Skynyrd

Juliet Simms' "The Voice Performances" singles released by Universal Republic Records. Made available on iTunes and CD

Title Original Artist Release
"Roxanne" The Police January 1, 2012
"Oh! Darling" The Beatles February 5, 2012
"Stay With Me" Faces March 13, 2012
"Cryin'" Aerosmith April 23, 2012
"It's a Man's Man's Man's World" James Brown April 30, 2012
"Born to Be Wild" Steppenwolf May 7, 2012
"Free Bird" Lynyrd Skynyrd May 7, 2012

Post-The Voice (2012-present)

Shortly after finishing The Voice, Simms was signed by CeeLo Green, her coach on the show. Her debut single "Wild Child" was released on December 11, 2012,[6] followed by a music video in April 2013, for which Green is an executive producer. An album was scheduled for release in 2013,[7] but ultimately was not released after she left. Simms completed a US tour with Secondhand Serenade and Veronica Ballestrini during March and April 2013.[8]

On January 27, 2015, Simms released her "All or Nothing" EP. The recording and development of the album was primarily funded by PledgeMusic,[9] A music video for the EP's fourth track, "End of the World", was released that May.[10] Simms heavily promoted the EP during Warped Tour of that year.[11]

Her second EP, From the Grave, was released July 15, 2016.[12]

Most recently Simms was featured on the seventh installment in the Fearless Records compilation series Punk Goes Pop. She and her husband, Andy Biersack, performed a duet cover of Adele's hit song When We Were Young on July 14, 2017. A music video was also released for the cover upon release of Punk Goes Pop Vol. 7. On April 27, 2018, she released her new single Take Me, which was written about the emotional hardships of two touring musicians in a committed relationship. The music video was released on May 9, 2018.

On June 21, 2019, Simms released her first single, 'Bad Love', through her new label Sumerian Records.


Albums, Extended Plays, and Singles
Moniker Title Release Type Release Label (at the time)
Automatic Loveletter Recover EP November 6, 2007 Re-released by Hot Topic label with two bonus tracks, 2008* Epic\Sony BMG Music Entertainment
The Ghosts We Carry Home Intended for release;


2007\2008 *Unfinished\unreleased Epic\Sony Music Entertainment
Automatic Loveletter EP February 3, 2009 *Previously unavailable due to

licensing issues with then

label Sony.

Epic\Sony Music Entertainment
"Heart Song" Single April, 2010 Epic\Sony Music Japan International, Inc.
Truth or Dare Album June 22, 2010

Limited-Run U.S Release

2011 Worldwide Release Epic\Sony Music Japan International, Inc.
The Kids Will Take Their Monsters On Album June 28, 2011 Paper + Plastick Records
Juliet Simms Wild Child Single December 11, 2012 Universal Republic Records
All or Nothing EP January 27, 2015 Ju Ju Productions, Inc.
From the Grave Album July 15, 2016 Ju Ju Productions
"Take Me" Single April 27, 2018 Ju Ju Productions, Inc.
Bad Love Single June 21, 2019 Sumerian Records
100 Little Deaths Single August 23, 2019 Sumerian Records
Feature Artist Work
Band Album Song Release
LoveHateHero Just Breathe "Theatre of Roborts" 2005
Cartel Cartel "Lose It" 2007
All Time Low So Wrong, It's Right "Remembering Sunday" 2007
Secondhand Serenade A Twist in My Story "Fix You" 2009
Hear Me Now Hear Me Now 2010
Win Win Winter Then The Archers Bowed And Broke Their Bows[13] "Here In The Horse's Heart" 2011
Black Veil Brides Wretched and Divine: The Story of the Wild Ones "Lost It All" 2013
Simple Plan Taking One For The Team "I Dream About You" 2016
Andy Black The Shadow Side "Homecoming King", "Ribcage", "Drown Me Out", "The Void" 2016
Recorded Covers
Title Original Artist Cover By Notes\Release Recording Year\Date
"Voices Carry" 'Til Tuesday Automatic Loveletter Was exclusively available for download on PledgeMusic 2014.* 2007 (estimated)
"Careless Whisper" Wham! 3OH!3 Featured w. Alex Gaskarth Was available for online downloading at some point in 2008.* 2008 (estimated)
"Take Me Home Tonight" Eddie Money Feature Artist for Every Avenue Punk Goes Classic Rock April 27, 2010
"Gimme Shelter" The Rolling Stones Juliet Simms Was exclusively available for download on PledgeMusic 2014.* July, 2014 (estimated)
"When We Were Young" Adele Feature Artist for Andy Black Single via Fearless Records

Music Videos

Music Video Filmography
Year Video Director
2006 "Hush" Luke Watson
2008 "Make-Up Smeared Eyes" Northern Five
2010 "Heart Song" Chad Feehan
2010 "Story Of My Life" Ehashin
2013 "Wild Child" Tabitha Denholm
2015 "End Of The World" Joshua Shultz
2017 "Trouble Finds You" Patrick Fogarty
2017 "Say Hello" Joshua Shultz
2018 "Take Me" Joshua Shultz
2019 "Bad Love" Patrick Fogarty


Billboard Charts
Single Peak positions Sales
"Roxanne" 86
"It's a Man's Man's Man's World" 70
  • US: 67,000
"Free Bird" 101


  1. ^ a b Tim Karan (May 10, 2010). "Automatic Loveletter reveal album art, release date". AltPress. Retrieved 2012.
  2. ^ "Bamboozle lineup". Archived from the original on June 16, 2008. Retrieved 2008. Check date values in: |accessdate= (help)
  3. ^ "Blind Auditions, Part 1". NBC. NBCUniversal Media, LLC. 2012. Archived from the original on September 23, 2012. Retrieved 2012.
  4. ^ https://www.billboard.com/music/juliet-simms/chart-history/hot-100
  5. ^ IdolsUSA (May 7, 2012). "The Voice - Juliet Simms - Free Bird - The Voice". YouTube. Google, Inc. Retrieved 2012.
  6. ^ "Wild Child - Single". iTunes Preview. Apple Inc. December 11, 2012. Retrieved 2013.
  7. ^ Carly Costello (April 23, 2013). "Former "The Voice" Contestant Juliet Simms Releases New "Wild Child" Video". Artist Direct. Rogue Digital, LLC. Retrieved 2013.
  8. ^ "Secondhand Serenade and Juliet Simms - Tour Dates". Marley Magazine. Marley Magazine. March 5, 2013. Retrieved 2013.
  9. ^ "Juliet Simms: The "All or Nothing" EP". Retrieved 2016.
  10. ^ "EW Premiere: Watch an emotional new video from 'The Voice' contestant Juliet Simms". Retrieved 2016.
  11. ^ "Juliet Simms CRUSHES It at Vans Warped Tour". June 22, 2015. Retrieved 2016.
  12. ^ "From the Grave". Retrieved 2016 – via Amazon.
  13. ^ "Archived copy". Archived from the original on May 8, 2012. Retrieved 2012.CS1 maint: archived copy as title (link)
  14. ^ "Hot Digital Tracks (28/04/2012)". Billboard.
  15. ^ "Hot Digital Songs (26/05/2012)". Billboard.

External links

Media related to Juliet Simms at Wikimedia Commons

Further reading

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.



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