|City||Los Angeles, California|
|Broadcast area||Greater Los Angeles Area|
San Diego Country
|Branding||ESPN LA 710|
|First air date||February 19, 1927 (as KRLO)|
|Power||50,000 watts (day)|
10,000 watts (night)
|Callsign meaning||K Entertainment and Sports Programming Network|
(former full name of ESPN)
|Owner||ABC, Inc. (The Walt Disney Company) |
(ABC Radio Los Angeles Assets, LLC)
KSPN (710 kHz) is a commercial AM radio station licensed to Los Angeles, California, and serving the Greater Los Angeles Area. The station airs an all-sports radio format. KSPN is owned by The Walt Disney Company and operated through ESPN Radio. The KSPN broadcast license is held by ABC Radio Los Angeles Assets, LLC.
On weekdays, morning drive time is hosted by Keyshawn Johnson, Travis Rodgers and LZ Granderson. The nationally syndicated Stephen A. Smith Show is heard in late mornings. Mason & Ireland (Steve Mason and John Ireland) host early afternoons, followed by Jorge Sedano in PM drive time. Nights and weekends, most programming comes from the ESPN Radio Network. The Los Angeles radio market has a second ESPN Network affiliate, AM 830 KLAA, which carries many daytime shows that KSPN foregoes with local programming.
KSPN is licensed by the Federal Communications Commission to broadcast in the HD Radio (hybrid) format. The transmitter is on Burbank Boulevard at Bellaire Avenue. By day, KSPN uses a non-directional antenna and runs 50,000 watts, the maximum power for commercial AM stations in the U.S. But at night, to protect other stations on AM 710, KSPN drops its power to 10,000 watts and uses a three-tower array to create a directional signal.
The station first signed on as KRLO on February 19, 1927, broadcasting from Beverly Hills. It was heard on several frequencies in radio's early days, including 1170 kilocycles. It switched to 710 when it was sold to new owners in November 1929, as KEJK.
In March 1930, it took the call sign that it would hold for 70 years, KMPC. The station was then owned by the MacMillan Petroleum Company, for which the station's call letters were chosen. The studios and offices were on 3651 Wilshire Boulevard, now part of the property of the Wilshire Boulevard Temple. Later, George A. Richards of Detroit acquired the station. KMPC became part of the Goodwill Station group that included WJR in Detroit and WGAR in Cleveland, both also owned by Richards. KMPC soon became Southern California's destination for sports programming, as it carried Pacific Coast League baseball, UCLA Bruins sports and, beginning in 1946, the Los Angeles Rams football team.
Legendary singer and actor Gene Autry bought KMPC in 1952, making it the centerpiece of his broadcasting company, Golden West Broadcasters. Autry eventually owned TV, AM and FM stations around the Western United States. During Autry's ownership, KMPC was a full service middle of the road station, featuring popular music, news and sports. Dick Whittinghill, Geoff Edwards, Wink Martindale, Gary Owens, Bob Arbogast and Roger Carroll formed a powerhouse lineup of disc jockeys during the 1960s and 70s.
During 1958 and 1959 baseball seasons, KMPC was also the flagship station for the Los Angeles Dodgers radio network. In 1961, it became the flagship of the new baseball team, the Los Angeles Angels. KMPC and the Angels were both owned by Autry. KMPC remained the Angels' radio voice until 2008 (except for 1997 to 2002). In November 1963, Autry acquired Channel 5 KTLA, LA's top independent television station. The TV station's operations were at 5800 Sunset Boulevard, while KMPC Radio had its studios at 5939 Sunset Boulevard. KTLA was sold to investment firm Kohlberg Kravis Roberts in 1983, while KMPC remained under Autry's ownership.
In the 1980s, KMPC adopted an adult standards format which featured big bands and vocalists. During this time, the legendary DJ Robert W. Morgan began a long stint as morning host. KMPC also aired a weekday evening sports call-in show hosted by Scott St. James, who was also a TV soap opera actor on the side.
In the early 1980s, KMPC changed to talk radio and fired its DJs. Whittinghill, Owens, Johnny Magnus and Pete Smith went over to 1150 KPRZ and played standards as part of "The Music of Your Life" format. A few years later, KMPC returned to standards as "The Station of the Stars."
In April 1992, KMPC became one of the first all sports stations on the West Coast, billing itself as "All Sports, All Hours."Jim Lampley and Todd Christensen were co-hosts of one program, Joe McDonnell and Doug Krikorian began their run as a popular local duo "McDonnell & Douglas." Jim Healy, one of the most famous voices in L.A. sports, returned to KMPC after a few years at 570 KLAC.
Other show hosts included Brian Golden and Paola Boivin, Chris Roberts and Jack Snow, Fred Wallin and Tony Femino.
In 1994, the Autry family sold KMPC to ABC, which already owned the successful talk station 790 KABC. The price tag for KMPC was $17.5 million. On May 2 of that year, KMPC began a general talk format to complement KABC. Hosts such as Tom Leykis, Stephanie Miller, Peter Tilden, and Joe Crummey headlined this new format.
On February 24, 1997, ABC Radio changed KMPC's call letters to KTZN, and flipped to a women's talk format. The station hired multiple new hosts, including humor writer and David Letterman Show co-creator Merrill Markoe, psychologist Dr. Toni Grant and comedienne (and former KMPC host) Stephanie Miller. Under this format, the station failed to make the top 30 in Los Angeles Arbitron ratings. The women's talk format lasted less than six months.
As an ESPN Radio outlet, KSPN began at 1110 AM in December 2000, after ABC purchased the former KRLA from Infinity Broadcasting. On January 1, 2003, ABC swapped its Radio Disney and ESPN Radio stations in Los Angeles, with 1110 taking Radio Disney and the KDIS call sign, while 710 became L.A.'s ESPN Radio outlet. KSPN was led by the sports talk team of Joe McDonnell and Doug Krikorian.
The KMPC call letters were retired until AM 1540 acquired them in 2000. (The KMPC on 1540 kHz also had an all-sports format, using programming from the co-owned Sporting News Radio Network. On May 1, 2007, that station switched to Korean language programming.)
When the all-sports format premiered on AM 710 in January 2003, the station was locally focused, bringing in popular local sports talk duo Joe McDonnell and Doug Krikorian and their "McDonnell-Douglas Show" to afternoon drive. Steve Mason & John Ireland, football player D'Marco Farr and longtime ESPN personality Gary Miller were among the hosts who rotated through the midday slot from 2004-2007.
On November 26, 2007, KSPN introduced yet another local lineup. Mason, sans Ireland, moved into the 1-4 p.m. time slot, followed in afternoon drive by a new show hosted by Dave Dameshek, a member of the Jimmy Kimmel-Adam Carolla comedy connection. Unique to Dameshek's show was a house band similar to those found on late-night television shows. New-to-Los Angeles Brian Long was hired for the evening show. In the programming shakeup, Kevin Kiley, who had served as an on-air foil to Farr, was let go, and, inexplicably, the popular Ireland also was let go. Ireland was rehired in April 2008 and reunited with Mason in the early afternoon time slot.
Just seven months later, on June 23, 2008, another new local lineup was introduced. Mason and Ireland went on from 1-4 while Dameshek was forced to share his show with Long and Dave Denholm, a three-man pairing. Dameshek eventually began a podcast-only show that has become among the parent network's more popular Web offerings, while Denholm and Long continued in afternoon drive.
After 710 ESPN got the Lakers rights, the station started morphing their already Trojan- and Laker-heavy talk programming to be even more Laker-centric. On July 10, 2009, unofficially known as "710 Day," L.A. Sports Live with Andrew Siciliano and Mychal Thompson premiered from 11 a.m. to 3 p.m. Mason and Ireland returned to their old drive time slot (3-7 p.m.), replacing Denholm and Long.
More time slot changes were made on April 5, 2010: With ESPN having reduced The Herd with Colin Cowherd to three hours (7-10 a.m. PT), L.A. Sports Live and Mason and Ireland each moved up by one hour but are still on for four hours each. Martinez and Long received a new time slot, 6 to 9 p.m. The local shows originated from ESPN studios at L.A. Live in downtown Los Angeles.
KSPN carried two other shows from the network: Mike and Mike in the Morning and All Night with Jason Smith, the latter of which originated from the KSPN studios. The Scott Van Pelt and Dan Le Batard shows moved over to secondary ESPN affiliate 830 KLAA. Some late night and weekend hours, KSPN and KLAA carry the same ESPN Radio Network programming.
In December 2010, Mike Thompson was hired as new Programming Director. Thompson reportedly fired Joe McDonnell outside a sandwich shop in Westwood. Thompson also introduced Arnie Spanier and Karl Malone to L.A. radio. Thompson's first move at KSPN was to replace Siciliano with a new show hosted by New Yorker Max Kellerman and former NFL player Marcellus Wiley. Mychal Thompson remained as a Lakers analyst and became a morning show host with Mark Willard, who was let go from the station on August 29, 2014. Thompson continued to broadcast in late mornings with Mike Trudell on "Thompson & Trudell" in the 10 a.m. to noon time slot. Long left the station in December to become program director of KIRO, the ESPN Network affiliate in Seattle.
KSPN later added another New Yorker, Stephen A. Smith, to its weeknight lineup, followed by Martinez' "In the Zone" talk show. These shows were later dropped and KSPN began carrying ESPN Radio's "The Freddy Coleman Show" in the evenings (when live sports or a team-focused hour is not airing).
In June 2018, the morning show became "Keyshawn, Jorge, and LZ" (Keyshawn Johnson, Jorge Sedano and LZ Granderson). That was followed by the ESPN Network's Stephen A. Smith, hosting the late morning show, followed by "Mason and Ireland" in the early afternoon. From 3 to 7 p.m., Marcellus Wiley and Travis Rodgers hosted PM drive time.