United Airlines Field
The Grand Old Lady
|Address||3911 South Figueroa Street|
|Location||Los Angeles, California, U.S.|
|Public transit|| Expo Park/USC |
|Owner||City of Los Angeles, County of Los Angeles, State of California|
|Operator||University of Southern California|
|Broke ground||December 21, 1921|
|Opened||January 5, 1923|
|Renovated||1930, 1964, 1977-78, 1983, 1993, 1995, 2011, 2017-2019|
|Construction cost||US$954,872.98 (original)($14.5 million in 2020 dollars)|
$954,869 (renovations by USC in 2010)
($1.13 million in 2020 dollars)
$315 million (renovations by USC in 2018)
|Architect||John and Donald Parkinson (original)|
DLR Group (renovations)
|General contractor||Edwards, Widley & Dixon Company (original)|
Hunt & Hathaway Dinwiddie Construction Company (renovations)
|USC Trojans (NCAA) (1923-present)|
Los Angeles Rams (NFL) (1946-1979, 2016-2019)
Los Angeles Christmas Festival (NCAA) (1924)
UCLA Bruins (NCAA) (1933-1981)
Los Angeles Dons (AAFC) (1946-1949)
Pro Bowl (NFL) (1951-1972, 1979)
Los Angeles Dodgers (MLB) (1958-1961)
Los Angeles Chargers (AFL) (1960)
Los Angeles Wolves (USA) (1967)
Los Angeles Toros (NPSL) (1967)
Los Angeles Aztecs (NASL) (1977, 1981)
Los Angeles Raiders (NFL) (1982-1994)
Los Angeles Express (USFL) (1983-1985)
Los Angeles Dragons (SFL) (2000)
Los Angeles Xtreme (XFL) (2001)
Los Angeles Temptation (LFL) (2009-2011, 2015)
LA Giltinis (MLR) (2021-present)
Busch Light Clash at The Coliseum (NASCAR) (2022--present)
Los Angeles Memorial Coliseum
California Historical Landmark No. 960
|Area||29.2 acres (11.8 ha)|
|Architectural style||Art Moderne|
|NRHP reference No.||84003866|
|Added to NRHP||July 27, 1984|
|Designated NHL||July 27, 1984|
The Los Angeles Memorial Coliseum (also known as the L.A. Coliseum) is a multi-purpose stadium in the Exposition Park neighborhood of Los Angeles, California. Conceived as a hallmark of civic pride, the Coliseum was commissioned in 1921 as a memorial to Los Angeles veterans of World War I. Completed in 1923, it will become the first stadium to have hosted the Summer Olympics three times when it hosts the 2028 Summer Olympics; the stadium previously hosted the Summer Olympics in 1932 and 1984. It was designated a National Historic Landmark on July 27, 1984, a day before the opening ceremony of the 1984 Summer Olympics.
The stadium serves as the home of the University of Southern California (USC) Trojans football team of the Pac-12 Conference and the LA Giltinis of Major League Rugby (MLR). USC, which operates and manages the Coliseum, granted naming rights to United Airlines in January 2018. After concerns were raised by the Coliseum Commission, the airline became title sponsor of the playing field, naming it United Airlines Field at the Los Angeles Memorial Coliseum. The Coliseum is jointly owned by the State of California's Sixth District Agricultural Association, Los Angeles County, and the city of Los Angeles, and is managed and operated by the Auxiliary Services Department of the University of Southern California. From 1959 to 2016, the Los Angeles Memorial Sports Arena was located adjacent to the Coliseum before it closed in March 2016. Banc of California Stadium, a soccer-specific stadium and the home of Major League Soccer (MLS)'s Los Angeles FC, was constructed on the former Sports Arena site, and opened in 2018.
The Coliseum was the home of the Los Angeles Rams of the National Football League (NFL) from 1946 to 1979, when they moved to Anaheim Stadium in Anaheim, and again from 2016 to 2019, prior to the team's move to SoFi Stadium in Inglewood. The facility had a permanent seating capacity of 93,607 for USC football and Rams games, making it the largest football stadium in the Pac-12 Conference and the NFL. The stadium also was the temporary home of the Los Angeles Dodgers of Major League Baseball (MLB) from 1958 to 1961, and was the host venue for games three, four, and 5 of the 1959 World Series. It was the site of the first AFL-NFL World Championship Game (later called Super Bowl I) and Super Bowl VII. Additionally, it has served as a home field for a number of other teams, including the 1960 inaugural season for the Los Angeles Chargers, the Los Angeles Raiders of the NFL, and UCLA Bruins football.
In 2018, USC began a major renovation of the stadium, which included replacing the seating along with the addition of luxury boxes and club suites, but lowered the seating capacity to 77,500. The $315 million project was completed by the 2019 football season, and was the first major upgrade of the stadium in twenty years.
The Los Angeles Memorial Coliseum Commission, which consists of six voting members appointed by the three ownership interests and meets on a monthly basis, provides public oversight of the master lease agreement with USC. Under the lease, the University has day-to-day management and operation responsibility for both the Coliseum and Banc of California Stadium properties.
Until 2013, USC had a series of mostly one- and two-year agreements with the Coliseum Commission - which up to that time had been directly operating the stadium. These agreements were limited to the University only renting the stadium for USC home football games.  In July 2013, after the previously governing owner Coliseum Commission failed to deliver promised renovations, USC gained the significantly more extensive master lease for management and operation responsibility for the Coliseum and adjacent property. The 98-year agreement required the University to make approximately $100 million in initial physical repairs to the Coliseum. Additionally, it requires USC pay $1.3 million each year in rent to the State of California for the state-owned land the property occupies in Exposition Park; maintain the Coliseum's physical condition at the same standard used on the USC Campus; and assume all financial obligations for the operations and maintenance of the Coliseum and Banc of California Stadium Complex.
The Coliseum is primarily the home of the USC Trojans football team. Most of USC's regular home games, especially the alternating games with rivals UCLA and Notre Dame, attract a capacity crowd. The current official capacity of the Coliseum is 77,500, with 42 suites, 1,100 club seats, 24 loge boxes, and a 500-person rooftop terrace. USC's women lacrosse and soccer teams use the Coliseum for selected games, usually involving major opponents and televised games. USC also rents the Coliseum to various events, including international soccer games, musical concerts and other large outdoor events.
In May 2021, due to the previous year of local COVID-19 restrictions, USC held commencement ceremonies in the Coliseum for graduating students from the classes of 2020 and 2021. Ceremonies were held in the Coliseum twice a day for a week, with over 36,000 diplomas (including undergraduate and graduate degrees and certificates) were awarded. It was the first time in 70 years that USC had held its commencement in the stadium.
The Coliseum was commissioned in 1921 as a memorial to L.A. veterans of World War I (rededicated to all United States veterans of the war in 1968). The groundbreaking ceremony took place on December 21, 1921, with construction being completed in just over 16 months, on May 1, 1923. Designed by John and Donald Parkinson, the original bowl's initial construction costs were $954,873. When the Coliseum opened in 1923, it was the largest stadium in Los Angeles, with a capacity of 75,144. In 1930, however, with the Olympics due in two years, the stadium was extended upward to seventy-nine rows of seats with two tiers of tunnels, expanding the seating capacity to 101,574. The physical structure of a bowl-shaped configuration for the Coliseum was undoubtedly inspired by the earlier Yale Bowl which was built in 1914. The now-signature Olympic torch was added, and the stadium was briefly known as Olympic Stadium. The Olympic cauldron torch which burned through both Games remains above the peristyle at the east end of the stadium as a reminder of this, as do the Olympic rings symbols over one of the main entrances. The football field runs east to west with the press box on the south side of the stadium.
The current jumbotrons to each side of the peristyle were installed in 2017, and replaced a scoreboard and video screen that towered over the peristyle dating back to 1983; they replaced a smaller scoreboard above the center arch installed in 1972, which in turn supplanted the 1937 model, one of the first all-electric scoreboards in the nation. Over the years new light towers have been placed along the north and south rims. The large analog clock and thermometer over the office windows at either end of the peristyle were installed in 1955. In the mid- and late 1950s, the press box was renovated, and the "Los Angeles Memorial Coliseum" lettering and Olympic rings, lighted at night, were added to the eastern face of the peristyle tower. Between the double peristyle arches at the east end is the Coliseum's "Court of Honor" plaques, recognizing many of the memorable events and participants in its history, including a full list of 1932 and 1984 Olympic gold medalists (the complete roster of honorees can be seen below).
For many years, the Coliseum was capable of seating over 100,000 spectators. In 1964, the stadium underwent its first major renovation in over three decades. Most of the original pale green wood-and-metal bench seating was replaced by individual theater-type chairs of dark red, beige and yellow; these seats remained until 2018, although the yellow color was eliminated in the 1970s. The seating capacity was reduced to approximately 93,000.
The Coliseum was problematic as an NFL venue. At various times in its history, it was either the largest or one of the largest stadiums in the league. While this allowed the Rams and Raiders to set attendance records, it also made it extremely difficult to sell out. The NFL amended its blackout rule to allow games to be televised locally if they were sold out 72 hours before kickoff. However, due to the Coliseum's large size, Rams (and later Raiders) games were often blacked out in Southern California, even in the teams' best years.
From 1964 to the late 1970s, it was common practice to shift the playing field to the closed end of the stadium and install end zone bleachers in front of the peristyle, limiting further the number of seats available for sale. For USC–UCLA and USC-Notre Dame games, which often attracted crowds upward of 90,000, the bleachers were moved eastward and the field was re-marked in its original position. When a larger east grandstand was installed between 1977 and 1978, at the behest of Rams owner Carroll Rosenbloom, the capacity was just 71,500. With the upcoming 1984 Summer Olympic Games, a new track was installed and the playing field permanently placed inside it. However, the combination of the stadium's large, relatively shallow design, along with the presence of the track between the playing field and the stands, meant that some of the original end zone seats were as far from the field by the equivalent length of another football field. To address these and other problems, the Coliseum underwent a $15 million renovation before the 1993 football season, which included the following:
Additionally, for Raiders home games, tarpaulins were placed over seldom-sold sections, reducing seating capacity to approximately 65,000. The changes were anticipated to be the first of a multi-stage renovation designed by HNTB that would have turned the Coliseum into a split-bowl stadium with two levels of mezzanine suites (the peristyle end would have been left as is). However, after the 1994 Northridge earthquake, the $93 million was required from government agencies (including the Federal Emergency Management Agency) to repair earthquake damage, and the renovations demanded by the Raiders were put on hold indefinitely. The Raiders then redirected their efforts toward a proposed stadium at Hollywood Park Racetrack in Inglewood before electing to move back to the Oakland Coliseum prior to the 1995 NFL season. In 2000, Bentley Management Group (BMG) was hired as the project manager to complete work at the Coliseum and Sports Arena funded by FEMA. In addition to seismically bracing the Sports Arena while it remained open for events, BMG also coordinated the Coliseum's new press box elevator, various concession stands, restroom improvements, and concrete spalling repairs.
In August 2011, construction began on the Coliseum's west end on a new 6,000-square-foot (560 m2) HD video scoreboard, accompanying the existing video scoreboard on the peristyle (east end) of the stadium. The video scoreboard officially went into operation on September 3, 2011, at USC football's home opener versus the University of Minnesota, with the game being televised on ABC.
After USC took over the Coliseum master lease in 2013, they began making plans for major renovations needed and as stipulated in the master lease agreement. On October 29, 2015, USC unveiled an estimated $270 million project for a massive renovation and restoration the Coliseum. The upgrades included: replacing all seats in the stadium, construction of a larger and modern press box (with new box suites, premium lounges, a viewing deck, a V.I.P. section, and the introduction of LED ribbon boards), adding new aisles and widening some seats, a new sound system, restoration and renaming of the peristyle to the Julia and George Argyros Plaza, stadium wide Wi-Fi, two new HD video jumbotrons, new concession stands, upgraded entry concourses, new interior and exterior lighting, modernization of plumbing and electrical systems, and a reduction in capacity of about 16,000 seats, with the final total at approximately 78,500 seats.
On January 8, 2018, USC began the project to renovate and improve the Coliseum. The project, which was solely funded by the University, was completed by the 2019 football season, and was the first major upgrade of the stadium in 20 years. The project budget increased from the initial estimate of $270 million to $315 million mainly due to the tight construction schedule.
On January 29, 2018, Chicago-based United Airlines became the stadium's first naming rights partner. Originally, Memorial Coliseum was to be retained in the name of the stadium by the condition of the Coliseum Commission's requirement in its master lease agreement with USC. However, veterans groups and the new president of the Coliseum Commission raised concern about the new name, while United did not approve of any change from the stadium and stated that they were willing to step away from the deal.
On March 29, 2019, USC suggested the name United Airlines Field at Los Angeles Memorial Coliseum instead of the planned United Airlines Memorial Coliseum. Although United also did not support this and considered withdrawal, the two parties agreed to the name on June 7.
During Los Angeles Rams home games for the 2019 season, the stadium reverted to its original name, and all signage indicating "United Airlines Field" was covered due to the franchise's sponsoring partnership with American Airlines.
On October 6, 1923, Pomona College and USC played in the inaugural game at the Coliseum, with the Trojans prevailing 23-7. Situated just across the street from Exposition Park, USC agreed to play all its home games at the Coliseum, a circumstance that contributed to the decision to build the arena.
From 1928 to 1981, the UCLA Bruins also played home games at the Coliseum. When USC and UCLA played each other, the "home" team (USC in odd-numbered years, UCLA in even), occupied the north sideline and bench, and its band and rooters sat on the north side of the stadium; the "visiting" team and its contingent took to the south (press box) side of the stadium. Excepting the mid-1950s and 1983-2007, the two teams have worn their home jerseys for the rivalry games for the Victory Bell. This tradition was renewed in 2008, even though the two schools now play at different stadiums. UCLA moved to the Rose Bowl in Pasadena in 1982.
In 1932, the Coliseum hosted the Summer Olympic Games, the first of two Olympic Games hosted at the stadium. The Coliseum served as the site of the field hockey, gymnastics, the show jumping part of the equestrian event, and track and field events, along with the opening and closing ceremonies. The 1932 games marked the introduction of the Olympic Village, as well as the victory podium.
The former Cleveland Rams of the National Football League relocated to the Coliseum in 1946, becoming the Los Angeles Rams; however, the team later relocated again, first to Anaheim in 1980, then to St.Louis in 1995, only to move back to Los Angeles in 2016. The Los Angeles Dons of the All-America Football Conference played in the Coliseum from 1946 to 1949, when the franchise merged with its NFL cousins just before the two leagues merged. The Coliseum hosted the NCAA Men's Division I Outdoor Track and Field Championships in 1934, 1939, 1949, and 1955. It also hosted several Coliseum Relays and several Compton-Coliseum Invitational (track and field) events from the 1940s until the 1970s.
Among other sporting events held at the Coliseum over the years were Major League Baseball (MLB) games, which were held when the Brooklyn Dodgers of the National League relocated to the West Coast in 1958. The Dodgers played here until Dodger Stadium was completed in time for the 1962 season. Even allowing for its temporary status, the Coliseum was extremely ill-suited for baseball due to the fundamentally different sizes and shapes of football and baseball fields. A baseball field requires roughly 2.5 times more area than a football gridiron, but the playing surface was just barely large enough to accommodate a baseball diamond. As a result, foul territory was almost nonexistent down the first base line, but was expansive down the third base line, with a very large backstop for the catcher. Sight lines also left much to be desired; some seats were as far as 710 feet (216 m) from the plate. Also, from baseball's point of view, the locker rooms were huge as they were designed for football (not baseball) teams.
In order to shoehorn even an approximation of a baseball field onto the playing surface, the left-field fence was set at only 251 feet (77 m) from the plate. This seemed likely to ensure that there would be many "Chinese home runs", as such short shots were called at the time. Sportswriters began jokingly referring to the improvised park as "O'Malley's Chinese Theatre" or "The House that Charlie Chan Built", drawing protests from the Chinese American community in the Los Angeles area. They also expressed concern that cherished home run records, especially Babe Ruth's 1927 seasonal mark of 60, might easily fall as a result of 250-foot (76 m) pop flies going over the left-field fence. Sports Illustrated titled a critical editorial "Every Sixth Hit a Homer!" Players also complained, with Milwaukee Braves ace Warren Spahn calling for a rule that would require any home run to travel at least 300 feet (91 m) before it could be considered a home run.
Baseball Commissioner Ford Frick ordered the Dodgers to erect a 42 feet (12.8 m) screen in left field to prevent pop flies from becoming home runs. Its cables, towers, wires, and girders were in play. The "short porch" in left field looked extremely attractive to batters. In the first week of play during the 1959 season, the media's worst preseason fears seemed to be realized when 24 home runs were hit in the Coliseum, three of them by Chicago Cubs outfielder Lee Walls, not especially distinguished as a hitter. However, pitchers soon adapted, throwing outside to right-handed hitters, requiring them to pull the bat hard if they wanted to hit toward left. Perhaps no player took better advantage than Dodgers outfielder Wally Moon, who figured out how to hit high fly balls that dropped almost vertically just behind the screen. By the end of the season, he had hit 19 homers, all but five of them in the Coliseum. In recognition, such homers were dubbed "Moon Shots".
Nonetheless, the number of home runs alarmed Frick enough that he ordered the Dodgers to build a second screen in the stands, 333 ft (101 m) from the plate. A ball would have had to clear both screens to be a home run; if it cleared the first, it would have been a ground-rule double. However, the Dodgers discovered that the earthquake safety provisions of the Los Angeles building code forbade construction of a second screen.
Unable to compel the Dodgers to fix the situation, the major leagues passed a note to Rule 1.04 stating that any stadium constructed after June 1, 1958, must provide a minimum distance of 325 feet (99 m) down each foul line. Also, when the expansion Los Angeles Angels joined the American League in 1961, Frick rejected their original request to use the Coliseum as a temporary facility. This rule was revoked (or perhaps, simply ignored) when the Baltimore Orioles launched the "retro ballpark" era in 1992, with the opening of Oriole Park at Camden Yards. With a right field corner of only 318 feet (97 m), this fell short. However, baseball fans heartily welcomed the "new/old" style, and all new ballparks since then have been allowed to set their own distances.
Late that season, the screen figured in the National League pennant race. When the Braves were playing the Dodgers at the Coliseum on September 15, 1959, Joe Adcock hit a ball that cleared the screen but hit a steel girder behind it and got stuck in the mesh. According to ground rules, this should have been a home run. However, the umpires ruled it a ground-rule double. The fans shook the screen, causing the ball to fall into the seats. The umpires changed the call to a homer, only to rule it a ground-rule double while Adcock was left stranded on second. The game was tied at the end of nine innings, and the Dodgers won in the tenth inning. At the end of the regular season, the Dodgers and Braves finished in a tie. The Dodgers won the ensuing playoff and went on to win the World Series.
Although less than ideal for baseball due to its poor sight lines and short dimensions (left field at 251 feet (77 m) and power alleys at 320 feet (98 m)), the Coliseum was ideally suited for large paying crowds. Each of the three games of the 1959 World Series drew over 92,000 fans, with game five drawing 92,706, a record unlikely to be seriously threatened anytime soon given the smaller seating capacities of today's baseball parks. In May 1959, an exhibition game between the Dodgers and the New York Yankees in honor of legendary catcher Roy Campanella drew 93,103, the largest crowd ever to see a baseball game in the Western Hemisphere until a 2008 exhibition game between the Los Angeles Dodgers and the Boston Red Sox to mark the 50th anniversary of MLB in Los Angeles. The Coliseum also hosted the second 1959 MLB All-Star Game.
The Coliseum was also the site of John F. Kennedy's memorable acceptance speech at the 1960 Democratic National Convention. It was during that speech that Kennedy first used the term "the New Frontier".
The Rams hosted the 1949, 1951 and 1955 NFL championship games at the Coliseum. The Coliseum was also the site of the very first NFL-AFL Championship Game in 1967, an event since renamed the Super Bowl. It also hosted Super Bowl VII in 1973, but future Super Bowls in the Los Angeles region would instead be hosted at the Rose Bowl, which has never had an NFL tenant. The Coliseum was also the site of the NFL Pro Bowl from 1951 to 1972, and again in 1979. In 1960, the American Football League (AFL)'s Los Angeles Chargers played at the Coliseum before relocating to San Diego the next year; the team moved back to the L.A. area in 2017.
The United States men's national soccer team played its first match at the stadium in 1965, losing to Mexico in a 1966 World Cup qualifier. Also, the Los Angeles Wolves of the United Soccer Association played their home games at the Coliseum for a year (1967) before moving to the Rose Bowl.
In June 1970, the first Senior Olympics (known as the Senior Sports International Meet) took place at the Los Angeles Memorial Coliseum.
In July 1972, the Coliseum hosted the "Super Bowl" of Motocross. The event was the first motocross race held inside a stadium. It evolved into the AMA Supercross championship held in stadiums across the United States and Canada. The Coliseum last hosted the event in 1998.
On August 20, 1972, Wattstax, also known as "Black-Woodstock", took place in the Coliseum. Over 100,000 black residents of Los Angeles attended this concert for African-American pride. Later in 1973, a documentary was released about the concert.
In 1973, Evel Knievel used the entire distance of the stadium to jump 50 stacked cars. Knievel launched his motorcycle from atop one end of the Coliseum, jumping the cars in the center of the field, and stopping high atop the other end. The jump was broadcast on ABC's Wide World of Sports. Also in 1973, the Coliseum was host to Super Bowl VII, which saw the AFC champion Miami Dolphins defeat the NFC champion Washington Redskins 14-7, becoming the only team in NFL history to attain an undefeated season and postseason.
The Los Angeles Rams played their home games in the Coliseum until 1979, when they moved to Anaheim prior to the 1980 NFL season. They hosted the NFC Championship Game in 1975 and 1978, in which they lost both times to the Dallas Cowboys by lopsided margins.
The Coliseum was also home to the USFL's Los Angeles Express between 1983 and 1985. In this capacity, the stadium also is the site of the longest professional American football game in history: on June 30, 1984 (a few weeks before the start of the 1984 Summer Olympics), a triple-overtime game between the Express and the Michigan Panthers that was decided on a 24-yard game-winning touchdown by Mel Gray of the Express, three and a half minutes into the third overtime, to give Los Angeles a 27-21 win. Until 2012, this game marked the only time in the history of professional football that there was more than one kickoff in overtime play in the same game.
The Coliseum was also the site of the 1982 Speedway World Final, held for the first and only time in the United States. The event saw Newport Beach native Bruce Penhall retain the title he had won in front of 92,500 fans at London's Wembley Stadium in 1981. An estimated 40,000 fans were at the Coliseum to see Penhall retain his title before announcing his retirement from motorcycle speedway to take up an acting role on the television series CHiPs.
Los Angeles hosted the 1984 Summer Olympics, and the Coliseum became the first stadium to host the Summer Olympic Games twice; again serving as the primary track and field venue and as the site of the opening and closing ceremonies.
The Coliseum played host to the California World Music Festival on April 7-8, 1979.
The Argentina national soccer team played a friendly match against Mexico on May 14, 1985, as part of Argentina's tour of North America prior to the 1986 FIFA World Cup that would be won by the squad managed by Carlos Bilardo.
Bruce Springsteen and the E Street Band concluded their Born in the U.S.A. Tour with four consecutive concerts on September 27, 29, 30, and October 2, 1985. These shows were recorded and eight songs from the show of September 30 appear on their box set Live 1975-85. The September 27 show was released through Springsteen's website in 2019.
Los Angeles natives Mötley Crüe played at the stadium on December 13, 1987, during the second leg of their Girls, Girls, Girls World Tour, with fellow Los Angeles band Guns N' Roses as the opening act. At that time, Mötley Crüe was one of the most popular and successful acts in the world, while Guns N' Roses was one of the largest up-and-coming acts. The latter would later return for four shows in October 1989 as the opening act for the Rolling Stones, then again on September 27, 1992 as part of their infamous co-headlining tour with Metallica.
The stadium played host to The Monsters of Rock Festival Tour, featuring Van Halen, Scorpions, Dokken, Metallica, and Kingdom Come, on July 24, 1988. A second show was planned to take place on the July 23, but was later canceled.
The stadium also played host to Amnesty International's Human Rights Now! Benefit Concert on September 21, 1988, headlined by Sting and Peter Gabriel and also featuring Bruce Springsteen and the E Street Band, Tracy Chapman, Youssou N'Dour, and Joan Baez.
The Raiders began looking to move out of the Coliseum as early as 1986. In addition to the delays in renovating the stadium, they never drew well; even after they won Super Bowl XVIII in 1984, they had trouble filling it. The NFL scheduled all of the Raiders' appearances on Monday Night Football as road games since the Los Angeles market would have been blacked out due to the Coliseum not being sold out. Finally, in 1995, the Raiders left Los Angeles and returned to Oakland, leaving the Coliseum without a professional football tenant for the first time since the close of World War II.
The Legends Football League began as a halftime spectacular known as the Lingerie Bowl. The first three years (2004, 2005, 2006) were played at the Coliseum. From 2009 to 2011, a couple of Los Angeles Temptation games were played in the Coliseum. Beginning in 2015, the Temptation resumed playing at the Coliseum after three seasons at Citizens Business Bank Arena in Ontario.
The 1991 CONCACAF Gold Cup soccer tournament was also held at the Coliseum. The United States national team beat Honduras in the final. The Coliseum also staged the final match of the Gold Cup in 1996, 1998 and 2000. In October 2000, the United States played its last match at the stadium in a friendly versus Mexico. Since then, the team has preferred the Rose Bowl Stadium and Dignity Health Sports Park as home stadiums in Greater Los Angeles.
The stadium hosted the K-1 Dynamite!! USA mixed martial arts event. The promoters claimed that 54,000 people attended the event, which would have set a new attendance record for a mixed martial arts event in the United States; however, other officials estimated the crowd between 20,000 and 30,000.
In May 1959, the Dodgers had hosted an exhibition game against the reigning World Series champion New York Yankees at the Coliseum, a game which drew over 93,000 people. The Yankees won that game 6-2. As part of their West Coast 50th anniversary celebration in 2008, the Dodgers again hosted an exhibition game against the reigning World Series champions, the Boston Red Sox. On March 29, 2008, the middle game of a three-game set in Los Angeles was also won by the visitors by the relatively low score of 7-4, given the layout of the field; Red Sox catcher Jason Varitek had joked that he expected scores in the 80s.
As previously mentioned in the 1950s-1960s section, during 1958-1961, the distance from home plate to the left field foul pole was 251 feet (76.5 m) with a 42-foot (13 m) screen running across the close part of left field. Due to the intervening addition of another section of seating rimming the field, the 2008 grounds crew had much less space to work with, and the result was a left field foul line only 201 ft long (61.3 m), with a 60-foot (18 m) screen, which one Boston writer dubbed the "Screen Monster". Even at that distance, 201 feet (61 m) is also 49 ft (14.9 m) short of the minimum legal home-run distance. This being an exhibition game, balls hit over the 60 ft (18 m) temporary screen were still counted as home runs. There were only a couple of home runs over the screen, as pitchers adjusted (and Manny Ramirez did not play). A diagram () illustrated the differences in the dimensions between 1959 and 2008:
A sellout crowd of 115,300 was announced, which set a Guinness World Record for attendance at a baseball game, breaking the record set at a 1956 Summer Olympics baseball demonstration game between teams from the US and Australia at the Melbourne Cricket Ground.
The Coliseum formerly hosted the major U.S. electronic dance music festival, the Electric Daisy Carnival. It last hosted the event in 2010; following the drug-related death of an underage attendee at EDC that year, the festival's organizer Insomniac Events was blacklisted from hosting future events at the venue, and it subsequently moved to Las Vegas Motor Speedway in 2011.
In 2006, the Coliseum Commission focused on signing a long-term lease with USC, who offered to purchase the facility from the state but was turned down. After some at-time contentious negotiations, with the university threatening to move to the Rose Bowl in late 2007, the two sides signed a 25-year lease in May 2008, giving the Coliseum Commission 8% of USC's ticket sales, approximately $1.5 million a year, but committing the agency to a list of renovations.
In 2006, Mexican band RBD held a concert during their U.S. tour before 70,000 people, with tickets sold out in less than 30 minutes. It was the highest attended event by a Mexican act since Los Bukis' 1993 and 1996 concerts.
On June 23, 2008, the Los Angeles Memorial Coliseum Commission announced that they were putting the naming rights of the Coliseum on the market, predicting a deal valued at $6 million to $8 million a year. The funds would go towards financing over $100 million in renovations over the next decade, including a new video board, bathrooms, concession areas, and locker rooms. Additional seating was included in the renovation plans which increased the Coliseum's seating capacity to 93,607 in September 2008.
On June 17, 2009, the Coliseum was the terminus for the Los Angeles Lakers' 2009 NBA championship victory parade. A crowd of over 90,000 attended the festivities, in addition to the throngs of supporters who lined the 2-mile (3.2 km) parade route. The Coliseum peristyle was redesigned in purple and gold regalia to commemorate the team, and the Lakers' court was transported from Staples Center to the Coliseum field to act as the stage. Past parades had ended at Staples Center, but due to the newly constructed L.A. Live complex, space was limited around the arena.
On September 13, 2014, the Coliseum hosted the fifth-place game, third-place game and final of the 2014 Copa Centroamericana in front of 41,969 spectators.
On January 12, 2016, the NFL gave permission for the St. Louis Rams to relocate back to Los Angeles. The Rams resumed play at the Coliseum while awaiting completion of SoFi Stadium in Inglewood.
On August 13, 2016, the Coliseum hosted its first NFL game at the stadium since 1994, as the Rams hosted Dallas Cowboys at a preseason game to a crowd of 89,140 people. On September 18, 2016, the Coliseum hosted the first Rams regular season home game since 1979, against the Seattle Seahawks.
On January 6, 2018, the Coliseum hosted its first Rams playoff game since the 1978 NFC Championship game, against the defending NFC champion Atlanta Falcons.
On November 19, 2018, the Coliseum hosted its first Monday Night Football game since 1985, and the first Monday night game the Rams hosted at the Coliseum, exact date 40 years later, with the Rams taking on the Kansas City Chiefs. That game, which was originally scheduled to be played at Estadio Azteca in Mexico City that night, was moved to the Coliseum due to poor field conditions at the former. The Rams won the game, 54-51 in the highest-scoring game in Monday Night Football history.
Los Angeles will host the Summer Olympics in 2028. During the 131st IOC Session, the International Olympic Committee officially awarded the 2028 Summer Olympics to Los Angeles on July 31, 2017. The Coliseum will be the first stadium to host events for three different Olympic games.
The largest gathering in the Coliseum's history was a Billy Graham crusade which took place on September 8, 1963 with 134,254 in attendance, noted by the Coliseum's website as an all-time record. With the renovations of 1964, the capacity of the Coliseum was reduced to roughly 93,000 for future events.
Records differ between the 2006 USC football media guide and 2006 UCLA football media guide. (This may be due to only keeping records for "home" games until the 1950s.) The USC Media guide lists the top five record crowds as:
The UCLA Media guide does not list the 1939 game against USC, and only lists attendance for the second game in 1945 for Coliseum attendance records. These are the top three listed UCLA record Coliseum crowds:
The largest crowd to attend a USC football game against an opponent other than UCLA or Notre Dame was 96,130 for a November 10, 1951 contest with Stanford University. The largest attendance for a UCLA contest against a school other than USC was 92,962 for the November 1, 1946 game with Saint Mary's College of California.
The Los Angeles Rams played the San Francisco 49ers before an NFL record attendance of 102,368 on November 10, 1957. This was a record paid attendance that stood until September 2009 at Cowboys Stadium, though the overall NFL regular season record was broken in a 2005 regular season game between the Arizona Cardinals and San Francisco 49ers at Azteca Stadium in Mexico City. Both records were broken on September 20, 2009 at the first regular season game at Cowboys Stadium in Arlington, Texas between the Dallas Cowboys and New York Giants.
In their 13 seasons in Los Angeles the Raiders on several occasions drew near-capacity crowds to the Coliseum. The largest were 91,505 for an October 25, 1992 game with the Dallas Cowboys, 91,494 for a September 29, 1991 contest with the San Francisco 49ers, and 90,380 on January 1, 1984 for a playoff game with the Pittsburgh Steelers.
The Coliseum hosted the first AFL-NFL World Championship Game, later called the Super Bowl. The January 15, 1967 game, pitting the Green Bay Packers against the Kansas City Chiefs, attracted 61,946 fans--a lower-than anticipated crowd (by comparison, a regular-season game between the Packers and Rams a month earlier drew 72,418). For Super Bowl VII in 1973, which matched the Miami Dolphins against the Washington Redskins, the attendance was a near-capacity 90,182, a record that would stand until Super Bowl XI at the Rose Bowl. The 1975 NFC Championship Game between the Los Angeles Rams and Dallas Cowboys had an attendance of 88,919, still the largest crowd for a conference championship game since the conference-title format began with the 1970 season. The 1983 AFC Championship Game between the Raiders and Seattle Seahawks attracted 88,734.
The Rams' first NFL game at the Coliseum since 1979, after spending fifteen years at Anaheim Stadium and then twenty-one seasons in St. Louis, a pre-season contest against the Cowboys on August 13, 2016, drew a crowd of 89,140. The team's first regular-season home game, on September 18 against the Seattle Seahawks, attracted 91,046--the largest attendance for a Rams game at the Coliseum since 1959.
Contemporary baseball guides listed the theoretical baseball seating capacity as 92,500. Thousands of east-end seats were very far from home plate, and were not sold unless needed. The largest regular season attendance was 78,672, the Dodgers' home debut in the Coliseum, against the San Francisco Giants on April 18, 1958.
The May 7, 1959, exhibition game between the Los Angeles Dodgers and the 1958 World Series Champion New York Yankees, in honor of disabled former Dodgers catcher Roy Campanella, drew 93,103, which was a Major League Baseball record prior to 2008.
The attendance for the exhibition game on March 29, 2008, between the Boston Red Sox and the Los Angeles Dodgers, was 115,300, setting a new Guinness World Record for attendance at a baseball game. The previous record of an estimated 114,000 was in the 1956 Summer Olympics at Melbourne Cricket Ground for an exhibition game between teams from branches of American Military Forces and Australia.
The first official soccer match at the Coliseum was an international fixture between the United States and Mexico that took place on March 7, 1965, as part of regional World Cup qualification. The teams drew 2-2 in front of 22,570 spectators.
Although the stadium represents the second most active venue in the history of the US national team (after Robert F. Kennedy), it has only played 22 matches in it, the last of them in 2000. Of these, eleven were of official competition (three from World Cup qualifiers, seven from the CONCACAF Gold Cup and one from the North American Nations Cup) and eleven friendlies, all category "A". In this scenario, the team won their first absolute title by finishing as champion of the 1991 CONCACAF Gold Cup, defeating their counterpart from Honduras on penalties.
However, the most active national team at the Memorial Coliseum is Mexico, which has played 86 matches in the building: 14 in official competition (3 in the World Cup qualifying round, 9 in the Gold Cup and two from the North American Nations Cup), including the Gold Cup finals from 1996 and 1998, in which they won 2-0 against Brasil and 1-0 against United States respectively; and 72 friendlies (50 of Category "A" - against other senior teams -, 6 of the so-called "B" selection and 16 against both Mexican and foreign clubs. Los Angeles is the second stadium where the Mexican representative has played the most matches, only after its official headquarters, the Azteca Stadium, surpassing any other venue both in his country and in the United States.
The stadium hosted the Los Angeles Wolves during the inaugural season of the United Soccer Association in 1967, which culminated in the final championship at the Coliseum. The Los Angeles Toros of the National Professional Soccer League also played at the Coliseum in 1967, but were moved to San Diego the following season before folding. The Los Angeles Aztecs of the North American Soccer League played at the Coliseum in 1977 and 1981 between stints at the Rose Bowl.
A pair of life-sized bronze nude statues of male and female athletes atop a 20,000 pound (9,000 kg) post-and-lintel frame formed the Olympic Gateway created by Robert Graham for the 1984 games. The statues, modeled on water polo player Terry Schroeder and long jumper from Guyana, Jennifer Inniss, who participated in the games, were noted for their anatomical accuracy. A decorative facade bearing the Olympic rings was erected in front of the peristyle for the 1984 games, and the structure remained in place through that year's football season. The stadium rim and tunnels were repainted in alternating pastel colors that were part of architect Jon Jerde's graphic design for the games; these colors remained until 1987.
"Commemorating outstanding persons or events, athletic or otherwise, that have had a definite impact upon the history, glory, and growth of the Los Angeles Memorial Coliseum"
The Olympic cauldron was built for the 1932 Summer Olympics and was also reused during the 1984 Summer Olympics. The cauldron is a main sight on stadium and is still present in the Stadium and is lit during special events (such as the period when an edition of the Olympic Games are being held in another city or in mourning for some personality related to the city). As the stadium was the main venue on the 2015 Special Olympics World Summer Games the cauldron was relit by Rafer Johnson during the opening ceremonies and being extinguished again during the closing ceremony.
In addition, the torch has been lit on the following historic occasions:
Where will the Rams play? For the first three seasons we'll play at the L.A. Coliseum. In 2019, we'll move into the most advanced, world-class stadium ever built located in Inglewood, CA.
Total attendance for record regular season game in Mexico City Azteca Stadium is 103,467 breaking the record of 102,368 who saw the Rams play the 49ers on Nov. 10, 1957, at the Los Angeles Coliseum
A 1994 Houston-Dallas exhibition drew a still-standing NFL record 112,376 to Estadio Azteca