This article relies too much on references to primary sources. (February 2014) (Learn how and when to remove this template message)
Type of site
|Alexa rank||As of June 2018|
123 (South Korea)
|Registration||Required, for South Koreans only|
|Users||4~5 million (in South Korea alone, as of 2018)|
Melon (Korean: ; RR: Mellon) is a South Korean online music store and music streaming service introduced in November 2004, and developed by SK Telecom. LOEN Entertainment (now Kakao M) became the company-in-charge of the service in 2009.
Melon is South Korea's largest music subscription service, with over 28 million subscribers. Users can stream and download music and music videos and create custom ringtones. Melon is currently available on iOS and Android.
The name Melon is an acronym of the phrase melody on.
In 2010, Melon was launched by SK Telecom in Indonesia, in partnership with Telkom Indonesia. In 2016, Telkom Indonesia bought all the stake formerly owned by SK Telecom following the SK Telecom's divestment from all MelOn businesses, thus making MelOn Indonesia an Indonesian company.
Melon is the main sponsor of the following music-related shows:
Also in 2009, LOEN Entertainment launched the Melon Music Awards (MMA), an award-giving body dedicated to calculating digital sales and online votes to judge the winners.
|Artist||IU||BIGBANG||2NE1||Sistar, Davichi||Wonder Girls, Girls' Generation|
Melon became one of "Korea's Best 25 Apps" in the 2011 App Awards Korea.
Melon was recognized at the 2012 Trusted Brand Awards.
Melon won the "Grand Prize for Digital Contents" in the 2012 Korean Digital Management Innovation Awards.
Melon was recognized in the 2012 Korea Brand Power Index.