Milo (musician)
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Milo Musician
Milo performing in San Antonio, Texas in November 2018
Background information
Rory Ferreira
Scallops Hotel, Black Orpheus[1]
Born (1992-02-03) February 3, 1992 (age 27)
Chicago, Illinois
OriginMilwaukee, Wisconsin
GenresHip hop, alternative hip hop
Rapper, producer
  • Nom de Rap
  • Red Wall (w/
  • Nostrum Grocers (w/Elucid)
  • Pink Navel

Rory Ferreira[2] (born February 3, 1992),[3] better known by his stage names Milo (often stylized as milo) and scallops hotel, is an American rapper and producer from Milwaukee, Wisconsin; currently based in Biddeford, Maine.[4][5]

Originating in Kenosha, Wisconsin, Ferreira received modest popularity and a cult fanbase following the release of his first two projects, I Wish My Brother Rob was Here and Milo Takes Baths, both of which receiving attention on blogs like The Needle Drop and mainstream publications like Forbes.[6][7] The recognition led to Ferreira being noticed by rappers Busdriver and Open Mike Eagle, later going on his first tour with them and signing to their label, Hellfyre Club.[8]

Ferreira's debut studio album, A Toothpaste Suburb was announced in March 2014 though it underwent numerous hiccups during rollout and problems with its release, eventually getting released in September 2014.[9] The issues around release resulted with Hellfyre Club folding and Milo founding his label, Ruby Yacht (stylized RBYT), which he currently runs out of his record store, Soulfolks Records in Biddeford, Maine.

Early life

Ferreira was born in Chicago, Illinois on February 3, 1992 to parents under 21 who were high school dropouts and married.[10][11] His parents were both from South Side, Chicago and shortly after his birth, got divorced.[12] Ferreira's mother settled in Saco, Maine, where he would spend most of his early life.[13]

He was introduced to hip hop through his uncle, a battle rapper who goes under the name NIZM[14] who showed him Nas.[15] For high school, Ferreira moved with his father to Kenosha, Wisconsin. He participated in theatre in school and was always working on hip hop out of school.[16] His father was often not home and at work so Ferreira frequented online forums to make friends, often on ProBoards. By the time he got to college, Milo had been to 13 different schools.[17]

He first began rapping as part of the Kenosha and a Wisconsin hip-hop trio Nom de Rap, which additionally consisted of rappers Nicholas J and AD the Architect. Following high school, he attended St. Norbert College in De Pere, Wisconsin for Philosophy.[18][19][20]

Milo has said he came up with his name at age 16 after reading the book The Phantom Tollbooth by Norton Juster, although in a separate interview with everydejavu he states that his name is an acronym for "maybe i like owls", in reference to his first rap name being "wise owl, himself".[21][22]

Musical career

In 2010, Nom de Rap released their first joint mixtape, Greatest Hits Vol. 1.[23][24]

Milo released his first solo mixtape, I Wish My Brother Rob Was Here in 2011.[25] According to Ferreira, the project was recorded in his bedroom with gear he got over time and he called the quality of the recordings "rubbish."[18] The mixtape, which title is a reference to Del the Funky Sapien's I Wish My Brother George Was Here and Ferreira's deceased friend Robert Espinosa.[26] The mixtape got attention from numerous blogs including Anthony Fantano's The Needle Drop,[27] SputnikMusic[28] and publications like Forbes[29] giving Ferreiara recognition.

Milo Takes Baths was released on February 2, 2012.[30] Released three months after I Wish My Brother Rob Was Here and was a lot more refined than the mixtape, spending more time crafting it and attempting to stray from the nerdcore lane he had established himself into with his first project.[31] The EP was once again praised by The Needle Drop and Forbes[6][7] The song "Kenosha, WI" was published by Johns Hopkins University Press in a 2012 issue of the journal Postmodern Culture.[32]

Milo released two EPs, Things That Happen at Day and Things That Happen at Night, in January 2013.[33] Following the release, Ferreira caught the attention of rapper Nocando and his label Hellfyre Club which included Ferreira's role-model's Busdriver and Open Mike Eagle. Ferreira had been talking to Busdriver and Open Mike Eagle since 2012 and they had notified Nocando of his presence when he was considering quitting rap music.[8] He later signed and was taken on his first tour, which had Ferreira going to 25 cities.[34] The Cavalcade mixtape followed in July 2013.[35] In November 2013, he appeared on Hellfyre Club's compilation Dorner vs. Tookie.[36] He released Poplar Grove (or How to Rap with a Hammer) under the moniker Scallops Hotel in November 2013.[37] In June 2014, Ferreira moved with his friends Nedarb Nagrom and Safari Al to Los Angeles to be with his label and collective Hellfyre club. Upon arriving in the state, the "Moving to LA" tour was commenced, starting in St. Louis and ending in Sacramento.[38]

His first official album, A Toothpaste Suburb, was released on Hellfyre Club on September 23, 2014.[39] Ferreira left Hellfyre Club shortly afterwards, stating his dissatisfaction with the rollout of his debut studio album A Toothpaste Suburb which led to him not getting paid from the preorder.[40] After leaving Hellfyre Club, Ferreira had the choice to try to convince major label interest but decided to start his own imprint, Ruby Yacht which name comes from the Persian word for a collection of poems, rubaiyat.[41] He later said, "I don't have another option. No one wants to invest money in the art that I'm making, no one out here, except listeners, and that's really dope."[42]

After leaving Hellfyre Club, Ferreira remained in Los Angeles, moving from his previous apartment to a storage shed in Echo Park with friend Safari Al. The two spent seven days recording (Boyle) and Piles, an EP they finally mixed on the seventh day and released on December 17, 2015 under the name "RED WALL."[43][44] The two used the sales from (Boyle) and Piles to move to Oakland swiftly and then the full week sales to move back to Milwaukee[12] to start working on his second album, So the Flies Don't Come, mainly due to the cheapness of Milwaukee and Los Angeles "[breaking] my spirit".[45]So The Flies Don't Come was released on September 25, 2015 and was entirely produced by Kenny Segal.[46]So The Flies Don't Come was followed with his first headling tour.[47]

In 2017, Ferreira announced his third studio album, titled Who Told You to Think !!?!?!. The project was slated with an August 11 release date and was subsequently called one of the most anticipated albums of 2017 by Rolling Stone.[48] As slated, the album was released through the Ruby Yacht label on 11 August 2017.[49] In 2018, Ferreira performed in Europe for the first time His fourth LP, Budding Ornithologists are Weary of Tired Analogies was released on September 21, 2018.[50]

On October 1, 2018, Ferreira announced that Budding Ornithologists are Weary of Tired Analogies would be his final rap album.[51]

Ruby Yacht

Ferreira founded his label, Ruby Yacht (stylized as RBYT) in Milwaukee, Wisconsin.[52] Named after the Rubaiyat of Omar Khayyam and Ferreira's grandmother, it is entirely self-owned by Ferreira and self-financed[12] Ruby Yacht is currently ran out of Ferreira's record store, Soulfolks Records in Biddeford, Maine, which opened in April 2018.[53] The store sells cassettes, vinyls and CDs and mainly sells independent rap music. It is also the only record store in Biddeford, Maine.[54]

There are two other artists signed to Ruby Yacht, Ferreira's childhood friend and musician Safari Al[55] and reowned Los Angeles recorder producer Kenny Segal.[56] Ferreira hasn't signed any other artist, mainly due to indie rap's lack of numerous album deals and his personal beliefs.[42]

Personal life

Ferreira is a vegetarian[57] and currently lives in Biddeford, Maine.[58] He moved to Los Angeles with his friends and frequent collaborators Safari Al and Nedarb Nagrom in 2014 to be closer to his then-label Hellfyre Club[59] and moved to Boyle Heights and later, a storage shed in Echo Park[12] following the break-down of the collective and the label being made defunct. Ferreira moved back to Wisconsin before deciding on Maine after his first headline tour.[40] Speaking on his move to Maine, Ferreira said, "It's far away from everything. I'm a bit of a wild person. I like to be free, run around, holler, do weird shit. I don't like people looking at me. I need space."[60] He also said in an interview with Vulture that his marriage and his wife's pregnancy were big reasons for the move to Maine.[12]

Ferreira attended St. Nobert College in De Pere, Wisconsin, a liberal arts institution, studying Philosophy. Ferreira dropped out of college after moving to Los Angeles, saying he was "trapped in college" to LA Weekly in 2013.[34]

Ferreira was married in 2016.[45] In July 2017, Ferreira announced on social media that he had a son[61] who was born in December 2016,[41] later confirming in an interview with Vice.[60]



Title Album details Peak chart positions
A Toothpaste Suburb --
So the Flies Don't Come
  • Released: September 25, 2015
  • Label: RYBT
  • Format: CD, digital download
Who Told You to Think!!?!?!?!
  • Released: August 10, 2017
  • Label: RYBT
  • Format: CD, digital download
Budding Ornithologists are Weary of Tired Analogies
  • Released: September 21, 2018
  • Label: RYBT
  • Format: digital download


  • Greatest Hits Vol. 1 (2010) (with Nicholas J and AD the Architect, as Nom de Rap)
  • I Wish My Brother Rob Was Here (2011)
  • Milo Takes Baths (2012)
  • Cavalcade (2013)
  • Plain Speaking (2015) (as Scallops Hotel)
  • Too Much of Life Is Mood (2016) (as Scallops Hotel)
  • Over the Carnage Rose a Voice Prophetic (2017) (as Scallops Hotel)
  • Sovereign Nose of (Y)our Arrogant Face (2018) (as Scallops Hotel)


  • Things That Happen at Day (2013)
  • Things That Happen at Night (2013)
  • Poplar Grove (or How to Rap with a Hammer) (2013) (as Scallops Hotel)
  • Boyle and Piles (2014) (with Safari Al, as Red Wall)


  • "Concerning the Dream Tigers I Have Seen (for Borges)" (2012)
  • "This Can't Be the Place (Evil Doer Melody)" (2013)
  • "shinsplints wind breakr pants" (2018)

Guest appearances

  • Nicholas J - "Sound Advice" from Demolition Mixtape (2010)
  • Open Mike Eagle - "Boss Fight" from Rent Party Extension (2012)
  • Mantras - "Villain" from Easy, Hogarth (2013)
  • Nedarb Nagrom - "Weirdos" from Warm Lettuce (2013)
  • The Wilde - "Greatest Fear" from Urban Alien Nation (2013)
  • Tera Melos - "Snake Lake (Busdriver Remix)" from X'ed Out Remixes (2013)
  • Anderson .Paak - "Heart of Gold (Chain)" from Cover Art (2013)
  • Kool A.D. - "Pass the Milk" from Not O.K. (2013) (track appears as "In Gaol" on A Toothpaste Suburb)
  • Iglooghost - "Frenchopen" from Treetunnels (2014) (milo's verse also appears in "Thatness and Whatness" on A Toothpaste Suburb)
  • WC Tank - "reconsidering" from almost forever (2014)
  • Busdriver - "king cookie faced(for Hellfyre) (Greyhat Remix)" (2014)
  • Open Mike Eagle - "Trickeration" from A Special Episode Of (2015)
  • Prefuse 73 - "140 Jabs Interlude" from Rivington Não Rio (2015)
  • Kiings - "Garden" from Wwydf (2015)
  • Botany - "Au Revoir" and "No Translator" from Dimming Awe, the Light Is Raw (2015)
  • Busdriver - "Worlds to Run" from Thumbs (2015)
  • Elos - "Not the Best" from Limit Break (2016)
  • Willie Green - "The Mental Wizard" from Doc Savage (2016)
  • Q The Sun - "On the Way to Something Else" (2016)
  • R. Bravery - "One-Hundred Black Kites" from HAMAON (2016) (as Scallops Hotel)
  • Blu & Fa+e - "Oblivia" from Open Your Optics to Optimism (2016)
  • Sixo - "Random Awakening" from The Odds of Free Will (2017)

Compilation appearances

  • "All Pastel Everything" and "Manchester" from Dorner vs. Tookie (2013)
  • "You Are Safe Now" from Mandala Vol. 1, Polysonic Flows (2014)
  • "1 of Mine" and "Building Gray" from Catcher of the Fade (2015)
  • "milo Speaks" from Arte Para Todos 2016 (2016) (a short segment of an interview with Rory Ferreira)


  1. ^ Kestly, Jacob (May 23, 2014). "Milo: Milwaukee's Val Kilmer In Real Genius". Radio Milwaukee. Retrieved 2015.
  2. ^ Galil, Leor (September 24, 2014). "Kendrick Lamar and Milo drop divergent hip-hop releases on the same day". Chicago Reader. Retrieved 2015.
  3. ^ Ferreira, Rory (June 15, 2013). "Press". Milo. Archived from the original on January 23, 2014. Retrieved 2015.
  4. ^ Martin, Andrew (July 23, 2013). "How the WWE and Nas Influence Rapper Milo". MTV Hive. Retrieved 2015.
  5. ^ "Rapper Milo brings his music - and his hopes - back to Milwaukee". Retrieved .
  6. ^ a b "Milo- Milo Takes Baths". The Needle Drop. Retrieved .
  7. ^ a b Galil, Leor. "Cheap Tunes: Milo's 'Milo Takes Baths'". Forbes. Retrieved .
  8. ^ a b "Interview: Milo (Hellfyre Club)". Retrieved .
  9. ^ "rory (afk) on Twitter". Twitter. Retrieved .
  10. ^ Mueller, Matt (March 1, 2015). "Rapper Milo brings his music - and his hopes - back to Milwaukee". Retrieved 2015.
  11. ^ Bell, Max (2013-07-23). "Milo Is Ready to Take Over the Art Rap Scene". L.A. Weekly. Retrieved .
  12. ^ a b c d e Thompson, Paul. "Milo Is Building an Indie Rap Empire". Vulture. Retrieved .
  13. ^ Bell, Max (July 23, 2013). "Milo Is Ready to Take Over the Art Rap Scene". LA Weekly. Retrieved 2015.
  14. ^ "How Milo's Music "Announces Humanity"". Bandcamp Daily. 2016-09-07. Retrieved .
  15. ^ "How the WWE and Nas Influence Rapper Milo". MTV News. Retrieved .
  16. ^ Blanchfield, Corrigan (October 10, 2016). ""I'm Already One of the Greatest Living Rappers": An Interview with milo". Passion Weiss. Retrieved 2016.
  17. ^ "Finding Purpose and Being Moral with Rory Ferreira aka Milo". YouTube. Sep 5, 2013. Retrieved 2015.
  18. ^ a b "Interview: Milo". Retrieved .
  19. ^ "Rapper Milo brings his music - and his hopes - back to Milwaukee". Retrieved .
  20. ^ "10 New Artists You Need to Know: January 2016". Rolling Stone. Retrieved .
  21. ^ "Interview: milo talks Hellfyre Club, philosophy, 'a toothpaste suburb' & more". EveryDejaVu | Music Updates, Interviews, Reviews, Editorials & more. Retrieved .
  22. ^ "Printing - Discovery: Milo - Interview Magazine". Retrieved .
  23. ^ "Nom de Rap: About". Nom de Rap. Facebook. Retrieved 2013.
  24. ^ "Nom de Rap". The Whethermen's Union. December 1, 2010. Archived from the original on February 3, 2011. Retrieved 2015.
  25. ^ Galil, Leor (November 30, 2011). "Cheap Tunes: Milo's I Wish My Brother Rob Was Here". Forbes. Archived from the original on October 25, 2014. Retrieved 2015.
  26. ^ "MILO #5 - Most Likely To Bring Tears To Your Eyes: One Lonely Owl". febiav. 2012-04-14. Retrieved .
  27. ^ "Milo- I Wish My Brother Rob Was Here". The Needle Drop. Retrieved .
  28. ^ "Review: Milo - I Wish My Brother Rob Was Here | Sputnikmusic". Retrieved .
  29. ^ Galil, Leor. "Cheap Tunes: Milo's I Wish My Brother Rob Was Here". Forbes. Retrieved .
  30. ^ Galil, Leor (February 20, 2012). "Cheap Tunes: Milo's 'Milo Takes Baths'". Forbes. Retrieved 2015.
  31. ^ "EP Review: Milo - 'Milo Takes Baths' - Dead End Hip Hop". Dead End Hip Hop. 2012-02-27. Retrieved .
  32. ^ "Volume 22, Number 2, January 2012". Postmodern Culture. Retrieved 2014.
  33. ^ Gillespie, Blake (November 19, 2013). "Milo creates side project Scallops Hotel". Impose Magazine. Retrieved 2015.
  34. ^ a b Bell, Max (2013-07-23). "Milo Is Ready to Take Over the Art Rap Scene". L.A. Weekly. Retrieved .
  35. ^ Aborisade, Femi (July 19, 2013). "Interview: Milo Speaks On 'Cavalcade,' Hellfyre Club, and Becoming a Road Warrior". Potholes in My Blog. Archived from the original on June 20, 2015. Retrieved 2015.
  36. ^ Jenkins, Craig (November 26, 2013). "Hellfyre Club: Dorner vs. Tookie". Pitchfork Media. Retrieved 2013.
  37. ^ Tracy, Dylan (November 13, 2013). "Listen to Scallops Hotel's (Milo) 'Xergiok's Chagrin (A Song For Jib)'". Prefix. Retrieved 2015.
  38. ^ Nedarb Nagrom (2014-06-25), MILO X SAFARI AL X NEDARB NAGROM X CON SOLO: MOVING TO LA TOUR PROMO, retrieved
  39. ^ Rattigan, Nick (September 23, 2014). "Stream Milo's A Toothpaste Suburb". Impose Magazine. Retrieved 2015.
  40. ^ a b "Episode 89: Scallops Hotel (aka Milo) - KINDA NEAT". KINDA NEAT. 2015-08-12. Retrieved .
  41. ^ a b ""I Have to Make a Living With This": An Interview with Father-First Rapper milo". DJBooth. Retrieved .
  42. ^ a b ""Being an artist is fucked" - a conversation with milo (the rapper) - Quench". Quench. 2018-05-07. Retrieved .
  43. ^ "Red Wall (Milo & Safari Al) - (Boyle) and Piles EP | UGSMAG". UGSMAG. 2014-12-18. Retrieved .
  44. ^ "Stream RED WALL's (Boyle) and Piles EP - New Music - Impose Magazine". Impose Magazine. 2014-12-19. Retrieved .
  45. ^ a b Reeves, Mosi (2017-08-10). "Milo: Why the Indie MC Is Trying to 'Sidestep the Gatekeepers'". Rolling Stone. Retrieved .
  46. ^ Pearce, Sheldon (October 14, 2015). "milo: so the flies don't come". Pitchfork Media. Retrieved 2015.
  47. ^ "rory (afk) on Twitter". Twitter. Retrieved .
  48. ^ Lee, Christopher R. Weingarten,Elias Leight,David Turner,Brittany Spanos,Mosi Reeves,Al Shipley,Christina (2017-06-29). "24 Most Anticipated Rap Albums For the Rest of 2017". Rolling Stone. Retrieved .
  49. ^ Jayasuriya, Mehan (August 10, 20137). "milo: who told you to think!!?!?!?!". Pitchfork Media. Retrieved 2018. Check date values in: |date= (help)
  50. ^ "Stream Milo's New Album Budding Ornithologists Are Weary Of Tired Analogies". Stereogum. 2018-09-21. Retrieved .
  51. ^ "Milo Announces That "Milo Is Officially Finished"". Stereogum. 2018-10-01. Retrieved .
  52. ^ Rytlewski, Evan (2017-01-03). "Ruby Yacht Gets a Night of Its Own". Shepherd Express. Retrieved .
  53. ^ "Heart of Biddeford". Retrieved .
  54. ^ Schroeder, Nick. "Portland Phoenix | Summer of Soulfolks: Rap artist Milo's record store brings "reverse gentrification" to hometown Biddeford". The Portland Phoenix. Retrieved .
  55. ^ "Milwaukee music video premiere: aka Safari Al "Stone School"". 88Nine Radio Milwaukee. Retrieved .
  56. ^ "Kenny Segal to release Happy Little Trees on Ruby Yacht, premieres "Big Decisions"". Tiny Mix Tapes. Retrieved .
  57. ^ "Interview: An Evening with Milo". St. Louis: KCOU. November 6, 2014. Retrieved 2016.
  58. ^ Courtney, James. "Maine-based Rap Philosopher Milo Headlines a Fine Bill of Outre Hip-Hop on Sunday". San Antonio Current. Retrieved .
  59. ^ "Episode 127: Nedarb - KINDA NEAT". KINDA NEAT. 2017-05-03. Retrieved .
  60. ^ a b "milo is Here to Tell You You're Wrong about Rap Music". Noisey. 2017-09-18. Retrieved .
  61. ^ "rory (afk) on Twitter". Twitter. Retrieved .
  62. ^ "Joyner Lucas - Chart History: Heatseekers Albums". Billboard. Retrieved 2017.
  63. ^ "Heatseekers Albums: Up and Coming Musicians Chart". Billboard. Retrieved .
  64. ^ "Heatseekers Albums: Up and Coming Musicians Chart". Billboard. Retrieved .

External links

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