|Headquarters||Sri Pentas, Bandar Utama, Petaling Jaya, Selangor|
|Picture format||1080i HDTV|
(downscaled to 16:9 576i for the SDTV feed)
(Natseven TV Sdn Bhd)
|Launched||7 April 1998|
(Merged into Tonton Xtra's site, formerly ntv7.com.my)
|Unifi TV||Channel 107 (HD)|
(Malaysia only) (HD)
ntv7 is a Malaysian free-to-air television channel that focused on the Urban area audience. It is Malaysia's second-oldest private television channel still on air (though not the second), having established on 7 April 1998. Together with TV3, 8TV and TV9, it was owned by Media Prima conglomerate.
The station was launched on 7 April 1998 under the entity of Natseven TV Sdn Bhd by businessman Mohd Effendi Norwawi, broadcasting daily from 6 am to 1 am the next day. At the time of its establishment, its headquarters was located at Hicom-Glenmarie Industrial Park in Shah Alam, Selangor. It also had a studio in Kuching, Sarawak.
In 2005, Media Prima Berhad announced its acquisition of NTV7 under a price of RM90 million, effectively making the latter one of its subsidiaries. As a result, it operates from Sri Pentas, Petaling Jaya from that year onward along with three other private television stations in Malaysia: TV3, 8TV and TV9.
In its early history, the station offered a wide variety of programming which targets the Malaysian urban demographic including drama, comedy, entertainment, game shows, children's programmes, anime, documentaries and movies. There were also news bulletins in English, Mandarin and Malay through the 7 Edition, Mandarin 7, and Edisi 7 brands, respectively.
Since 1 April 2016, a teleshopping block bought by the Korean conglomerate CJ Group through subsidiary CJ E&M Co Ltd called CJ WOW Shop has been broadcasting across Media Prima channels. Several Media Prima channels (especially NTV7 and TV9) are more affected by the changes. It attracted public criticism on social media as a large part of the daytime schedule has been replaced by the block, in which these slots had been previously dedicated to reruns, religious programming and kids programming.
From 5 March 2018, Media Prima attempted a new brand positioning for NTV7. The channel tried to target "Modern Malaysia" as a contemporary station through its new content line-up, including new Turkish Telenovelas; as well as its new slogan Feel It. The relaunch saw major changes as it became a dominated English-Malay language channel, with the channel name read as "n-t-v-tujuh" instead of "n-t-v-seven." Also, infomercial programming was reduced upon the channel's rebranding.
Upon the March 2018 rebranding, Chinese content on this channel was reduced to selected Chinese dramas from Hong Kong and China along with Mandarin news bulletins, with much of the remainder transferred to sister channel 8TV (which also attempted to reposition as Media Prima's sole all-Chinese channel on the same day). Originally, Mandarin 7 was supposed to be cancelled in May 2018 to complete its plan of moving all Chinese content to a single dedicated channel. However, when the 2018 General Election occurred, the bulletin became Malaysia's second-most watched after TV3's Buletin Utama (the said spot was formerly held by Berita TV9). Due to the Chinese community's positive response, Media Prima decided to reshuffle NTV7's news programming in June instead of axing Chinese news. In its current format, only one news bulletin per language is aired on the channel with a single Mandarin newshour, while retaining half-hour editions in Malay and English.
The rebrand caused confusion among viewers, particularly Chinese communities who tuned in to NTV7 after finding out that most of its former programmes were moved to 8TV. Overall Chinese viewership were believed to be surprisingly lower.
As a result, on 31 December 2018, CEO of Media Prima, Johan Ishak, said that the Mandarin variant of CJ Wow Shop will be broadcast on the channel and replace Malay variant. The move was part of the company's restructuring NTV7 by axed English and Malay-language shows, dropped the channel nomenclature, moved some (including those from TV9) to the main TV3. It also brought back the channel's perception as a Chinese channel; yet the channel's Mandarin, Malay and English news bulletins remained unchanged.
Reruns of axed NTV7 shows were then aired on TV9 after the former's retreat while slogan "Feel it" was removed.
Since 1 June 2019, NTV7 reduced CJ Wow Shop airtime by re-airing most of the Chinese programmes, English programmes (until 31 December 2019), and kept the latest Korean drama and variety shows. On 26 October 2019, NTV7 started re-airing Thai drama with Chinese subtitles. On 1 January 2020, NTV7 has temporary axed English programmes until November (while retaining the only English-programme 7 Edition).
Since 31 December 2019, NTV7 broadcasts CJ Wow Shop in two languages. Malay variant broadcasts at 9.00 am to 12.00 pm, 2.00 pm to 4.00 pm, and Mandarin variant broadcasts at 1.00 pm, 4.00 pm, 8.30 pm to 10.30 pm and 11.30 pm.
After 21 years of broadcasting, Mandarin 7 aired its final edition on 7 June 2020 and merged into 8TV Mandarin News the following day. 8TV Mandarin News was also extended to one hour due to high ratings during the Movement Control Order (MCO) and COVID-19 pandemic in Malaysia. The Malay and English language news bulletins, Edisi 7 and 7 Edition respectively, remain unaffected by the change.
Starting 1 November 2020, NTV7 adjusted its program broadcasting by focusing on magazines, information and current affairs programs to meet the public needs and changed its' broadcast time to 7 AM until 12 Midnight, while all Chinese programs will be concentrated in 8TV. Meanwhile, CJ Wow Shop was rebranded into Wow Shop after Media Prima bought the remaining 49% stake in the teleshopping network previously held by CJ Group.