Namco Bandai Holdings
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Namco Bandai Holdings
Bandai Namco Holdings Inc.
Bandai Namco, BNHD
Native name
Kabushiki gaisha Bandai Namuko H?rudingusu
Public KK
Traded asTYO: 7832
FoundedTokyo, Japan September 29, 2005 (2005-09-29)
Area served
Key people
  • Shukuo Ishikawa
  • (Chairman)
  • Mitsuaki Taguchi
  • (President)
RevenueIncrease¥678.312 billion[1] (2017)
Increase¥75.024 billion[1] (2017)
Increase¥54.109 billion[1] (2017)
Increase¥540.49 billion[1] (2017)
Increase¥387.354 billion[1] (2017)
Number of employees
7,871[2] (2018)
SubsidiariesSee list

Bandai Namco Holdings Inc. (BNHD) (?, Kabushiki gaisha Bandai Namuko H?rudingusu), also known as the Bandai Namco Group, is a Japanese holding company which was formed from the merger of Bandai and Namco on September 29, 2005.[3] It specializes in toys, video games, arcades, anime, and amusement parks. Bandai Namco also supply various arcade machines to movie theaters and arcades across the globe.[4]

The company's headquarters are in Shinagawa, Tokyo.[4] Their US branch, Bandai Namco Holdings USA, was officially formed on January 6, 2008, and handles the US operations of the company from their headquarters in El Segundo, California.[5] As of 2017, Bandai Namco is the world's largest toy company, earning $6.4 billion in annual revenue.[6]

Corporate history


Bandai started in the 1950s as a toy manufacturing company in Japan. During the 1960s, Bandai expanded their business portfolio to include export sales. The 1970s provided Bandai with success through their racing car sets. Bandai established Bandai America Inc. in 1978 in order to have a sales and marketing distributor for western markets. By the 1990s, Bandai was Japan's leading toy company and consumer product licensor for popular franchises such as Power Rangers and Digimon. During the late 1990s, Sega expressed an interest in merging with Bandai, however, plans fell through for this merger due to differing corporate culture.


Namco started in 1955 as a children's entertainment company in Japan under the name Nakamura Manufacturing. In 1958, they eventually expanded their business by manufacturing arcade machines, and through a company reorganization, the company was renamed to Nakamura Amusement Machine Manufacturing Company, through the acronym "NAMCO". In 1974, Namco purchased Atari Inc. Japan for $500'000 including liabilities. The purpose of this acquisition was for a capital injection for Atari Japan in exchange for Namco to be a publisher for Atari games in Japan. In 1978, Namco created a subsidiary in the United States in order to license Namco games to western publishers.

Namco's first debut into the video game industry was through a game called Gee Bee. Their second debut, Galaxian was the first video game to project RGB color spectrum. It was on their third arcade debut, Pac-Man, that Namco gained worldwide acclaim and pop culture relevancy, and as a result, made Pac-Man the definitive mascot for the company. Namco continued their success in the video gaming industry by contributing to the Golden Age of arcades and home console gaming with notable franchises such as Tekken, Soulcalibur and Tales.


Namco Bandai Holdings was created in 2005, when Bandai and Namco performed a management integration.[7] Officially, Namco was purchased by Bandai for $1.7 billion.[8][9] 57% of the company's holding went to Bandai while 43% went to Namco. Furthermore, Bandai swapped one of its shares for 1.5 shares of the new Namco Bandai. Namco traded evenly with a one-for-one share,[10] carried out via a share exchange. The shareholders of Namco received one NBHD share for each Namco share and the shareholders of Bandai received 1.5 NBHD shares for each Bandai share.[3] Prior to the merger, Bandai and Namco had various subsidiaries that worked under them. After the merger of Bandai Namco, the respective Bandai and Namco subsidiaries were re-designated into different areas of the combined conglomerate.

Acquisitions and subsidiaries

On March 31, 2006, Namco and Bandai's video game operations merged into Bandai Namco Games Inc. (BNGI, Now known as Bandai Namco Entertainment).[11]Namco's arcade and facility management continue under the name of Namco Ltd.[11]

In September 2006, BNHD acquired CCP Co., Ltd. from Casio and made it a wholly owned subsidiary.[12][13] BNHD have since fully acquired developers Banpresto (whose video game operations were absorbed into Bandai Namco Games on April 1, 2008)[14] and Namco Tales Studio since the merger. Formerly, both were partially owned by Bandai and Namco respectively.

The business of Bandai Networks Co., Ltd. was merged into Bandai Namco Games in April 2009 and Bandai Networks subsequently ceased to exist as a separate company.[15]

Namco Bandai bought a 34% stake in Atari Europe on May 14, 2009, paving the way for its acquisition from Infogrames.[16] Until June 30, 2012, Infogrames had the option to sell the other 66% in Atari Europe to NBHD.[17] Between June 31, 2012, to June 20, 2013, Bandai Namco gained the option to acquire the 66% stake.[18] On the 7th of July 2009, Bandai Namco Holdings bought 100% of Atari Australia Pty Ltd. BNHD acquired 100% of the shares of Atari Asia Holdings Pty. Ltd. and 100% of the shares of Atari UK Ltd.[19]

Bandai Namco took over D3 Publisher on March 18, 2009,[20] after first acquiring a 95% stake in the company.[21] In August 2013, Bandai Namco opened a studio in Vancouver, broadening its reach for western demographics.[22]


BNHD is organized into six Strategic Business Units, supplemented by Affiliated Business Companies that provide logistical support.[23] The SBUs consist of Toys & Hobby, Network Entertainment Unit (video games), Real Entertainment Unit (theme parks), Visual and Music Production Unit (production and distribution of anime and music), IP Creation Unit (Production of anime)

Organizational history

The organization of BNHD has changed considerably since the merger. In 2007, NBHD consisted of 5 SBUs (strategic business unit) and the Affiliated Business Companies.[24] In April 2009, the Game Contents SBU and the Network SBU were merged,[25] and since April 2010, NBHD has consisted of three SBUs and the Affiliated Business Companies.[26]

Toys & Hobby Unit

The Toys & Hobby Unit is mainly made up of the former Bandai's toy-making facilities and regional subsidiaries.[27][28]

  • Bandai Co., Ltd.
    • Bandai S.A.
    • Bandai UK Ltd.
    • Bandai España S.A.
    • Bandai GmbH
    • Bandai Polska SP.ZO.O
    • Bandai (H.K.) Co., Ltd.
    • Bandai Asia Co., Ltd.
    • Bandai Korea Co., Ltd.
    • Creative Works Co., Ltd.
    • Bandai (Guangzhou) Co., Ltd.
    • Bandai Taiwan Co., Ltd.
    • Bandai South Asia Pte., Ltd.
    • Bandai Industrial Co., Ltd.
    • Bandai (Shenzhen) Co., Ltd.
    • Bandai America Inc.
    • Bandai Corporacion Mexico S.A. de C.V.
  • WiZ Co., Ltd.
    • WIZ(H.K.)LTD.
  • Megahouse Corporation
  • CCP Co., Ltd.
  • Seeds Co., Ltd.
  • Plex Co., Ltd.
  • People Co., Ltd.
  • Sun-Star Stationary Co., Ltd.
  • Fujiya Co.
  • Tenyo

Network Entertainment Unit

The Network Entertainment Unit is responsible for all video game products, including games for home consoles, arcades, mobile platforms,[29] and anime production and distribution. The bulk of these facilities are made up by the former Namco, also with Banpresto, D3 Publisher and the Sunrise anime production company, along with the following:


Bandai Namco Holdings - Content SBU Asia
Parent Company Subsidiary Location Notes
Bandai Namco Entertainment Bandai Namco Entertainment Tokyo, Japan Merged from video game development divisions of Bandai and Namco in 2006.
Bandai Namco Studios Tokyo, Japan
Bandai Namco Entertainment Asia Bandai Namco Entertainment Asia Singapore
Bandai Namco Games Korea South Korea
Bandai Namco Games Taiwan Taiwan
Bandai Namco Games HK (Hong Kong) Hong Kong
Bandai Namco Studios Singapore Singapore
Bandai Namco Studios Malaysia[30] Malaysia
D3 Publisher Japan Founded in 1992. Acquired in 2009.
Cellius Tokyo, Japan Founded in 2007. Sony Interactive Entertainment owns 49%
Bandai Namco Arts Bandai Namco Arts Shibuya, Tokyo, Japan
Bandai Visual
Bandai Namco Pictures
Tsuburaya Productions Hachimanyama, Setagaya, Tokyo, Japan Fields Corporation owns 51%
Bandai Channel
Sunrise Sunrise Music Publishing
Sunrise Interactive
Sunrise USA
Bandai Namco Pictures
Toei Animation Tavac
Toei Animation Music Publishing
Toei Animation Philippines
Toei Animation Inc.
Toei Animation Europe
Animax Broadcast Japan Inc. (joint venture between Sony Pictures Entertainment, Toei Animation, TMS Entertainment and Nihon Ad Systems)
Iconix Entertainment (joint venture between Toei Animation, Studio Kaab, Hanaro Telecom, Ocon Animation Studio, Roi Visual and DR Movie)
2-10-5 Higashi?izumi, Nerima, Tokyo 178-8567, Japan Founded on January 23, 1956. A subsidiary of the Toei Company, which owns 32% of all shares outstanding.


  • Bandai Namco Games America
    • Bandai Namco Games Brazil
    • Bandai Namco Games US
  • Bandai Namco Online


Bandai Namco Holdings - Content SBU Europe
Parent Company Subsidiary Location Notes
Bandai Namco Games Europe Bandai Namco Games Europe
Bandai Namco Games France Cergy-Pontoise, France
Bandai Namco Games Hellas (Greece) Alexandroupoli, Greece
Bandai Namco Games Nordic Stockholm, Sweden
Bandai Namco Games Portugal
Bandai Namco Games Iberica Madrid, Spain
Bandai Namco Games Germany Frankfurt, Germany
Bandai Namco Games UK (United Kingdom) London, England
Bandai Namco Games Romania Bucharest, Romania
Beez Entertainment


  • Bandai Namco Games Australia
  • Bandai Namco Games NZ (New Zealand)
  • Bandai Namco Studios Asia Pty Ltd in Sydney, Australia, formerly Infogrames Studios Asia Pty Ltd and Atari Studios Pty Ltd.
  • Bandai Namco Melbourne House Pty Ltd in Melbourne, Australia, formerly Infogrames Melbourne House Pty Ltd and Atari Melbourne House Pty Ltd.
  • Bandai Namco Partners Australia Pty Ltd in Sydney, Australia, founded as Ozisoft Pty Ltd in 1982, acquired July 7, 2009, from Atari.
  • Bandai Namco Partners Asia Holdings Pty Ltd in Sydney, Australia. Former names have been Atari Asia Holdings Pty Ltd and Infogrames Asia Holdings Pty Ltd, serves as Namco Bandai's asset holdings company for the Asian region outside Japan.

Former subsidiaries

Real Entertainment Unit

The Real Entertainment Unit oversees the company's theme parks and the management of its own arcades, most of which were acquired through the merger with Namco.

Affiliated Business Companies

  • Sotsu
  • Happinet
  • Artpresto Co. Ltd.
  • Kaikaya Limited
  • Bandai Namco Will Inc.
  • Bandai Namco Business Arc Inc.
  • Bandai Logipal Inc./Logipal Express Inc.


  1. ^ a b c d e Consolidated Financial Report for the Fiscal Year Ended March 31, 2018. Bandai Namco Holdings. May 9, 2018.
  2. ^ "Bandai Namco Group". Bandai Namco.
  3. ^ a b Bandai, Namco to merge in Sept to form Japan's No 3 toy, game group - UPDATE 2,, 5 February 2005, archived from the original on 14 August 2011, retrieved 2010
  4. ^ a b "Corporate Data | About Company | BANDAI NAMCO Holdings". Retrieved .
  5. ^ Namco Bandai Holdings (USA) Inc. introduction, Bandai Namco, retrieved 2010
  6. ^ "Revenue of major toy companies worldwide 2017". Statista. Retrieved 2018.
  7. ^ "NAMCO BANDAI Games America Inc. - News". Archived from the original on 2010-06-24. Retrieved .
  8. ^ Zaun, Todd (3 May 2005). "INTERNATIONAL BUSINESS; Power Rangers Meet Pac-Man in $1.7 Billion Deal" – via
  9. ^ "May 2, 2005: Namco And Bandai Merger - Press Releases - News - Vending Times".
  10. ^ "Tekken's worldwide domination continues as it goes online for the first time on the PlayStation 3 system". Namco Bandai Games America Inc. Retrieved 2011.
  11. ^ a b
  12. ^ "NAMCO BANDAI Holdings Inc. Announces Acquisition of CCP Co., Ltd". Reuters. 2006-09-12. Archived from the original on 2012-09-09. Retrieved .
  13. ^ About Company - History, Namco Bandai Holdings Inc., retrieved 2010
  14. ^ "Games, reviews, previews, nieuws, tips, video's en trailers - IGN Benelux". Retrieved .
  15. ^ "About Company - History". Namco Bandai Holdings Inc. Retrieved .
  16. ^ "Namco Bandai To Swallow Atari Europe". Edge. 2009-05-14. Archived from the original on 2015-07-23. Retrieved .
  17. ^ Schilling, Mark (2008-09-10). "Namco Bandai buys Infogrames stake". Reed Business Information. Retrieved .
  18. ^ "Infogrames And Namco Bandai's Europe Joint Venture". Retrieved .
  19. ^ "Namco Bandai Holdings Inc. Fully Acquires Three Companies". Reuters. 2009-11-05. Retrieved .
  20. ^ "D3 Publosher Addresses Bandai Namco takeover - Edge Magazine". 2009-03-18. Archived from the original on 2012-05-31. Retrieved .
  21. ^ "Namco Bandai Acquires D3 Publisher | News | Edge Online". 2009-03-18. Archived from the original on April 4, 2013. Retrieved .
  22. ^ "Namco Bandai Opens Social Gaming Development Studio In Vancouver". Vending Times. September 1, 2013. Retrieved 2013.
  23. ^ "About Company". BANDAI NAMCO Holdings Inc. (in Japanese). Retrieved 2018.
  24. ^ Namco Bandai Holdings Inc. Annual Report 2007 (PDF), Namco Bandai Holdings, retrieved 2010
  25. ^ Namco Bandai Holdings Inc. Annual Report 2009 (PDF), Namco Bandai Holdings, retrieved 2010
  26. ^ Namco Bandai Holdings Inc. Annual Report 2010 (PDF), Namco Bandai Holdings, retrieved 2010
  27. ^ Toys and Hobby, Namco Bandai, archived from the original on 29 May 2010, retrieved 2010
  28. ^ Global Development, Bandai, retrieved 2010
  29. ^ "Game Contents | Strategic Business Units |NAMCO BANDAI Holdings". 2009-04-04. Archived from the original on April 4, 2009. Retrieved .
  30. ^ "BANDAI NAMCO Studios Malaysia". Malaysia Studio. Retrieved 2018.

External links

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