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Noritake Co., Ltd.
Native name
Public KK
Traded asTYO: 5331
NAG: 5331
IndustryGlass & ceramics
Founded4 January 1904; 116 years ago (1904-01-04) as Nippon Toki Gomei Kaisha
FounderIchizaemon Morimura
Toyo Morimura
HeadquartersNishi-ku, Nagoya 451-8501, Japan
Area served
Key people
Hitoshi Tanemura
Tadashi Ogura
RevenueJPY 108.8 billion (FY 2016) (US$ 1 billion) (FY 2016)
JPY 4.1 billion (FY 2016) (US$ 37.9 million) (FY 2016)
Number of employees
5,097 (consolidated, as of 31 March 2017)
WebsiteOfficial website
Footnotes / references

Noritake Co., Limited (, Kabushiki-gaisha Noritake Kanpan? Rimitedo), commonly known as "Noritake," is a tableware and technology company headquartered in Nagoya, Aichi Prefecture, Japan.


Noritake porcelain (1920s)

In 1876, Ichizaemon Morimura VI and his brother Toyo founded Morimura Gumi with the intent of establishing overseas trading by a Japanese company. By 1878, Toyo had established a business in New York selling Japanese antiques and other goods, including pottery. The company was renamed Morimura Brothers in 1881. By the 1890s, the company had shifted from retail to wholesale operations and started working on design improvements for the pottery and porcelain ware, which had become one third of its business. By 1899, all of the pottery and porcelain decorating factories in Tokyo and Kyoto had been consolidated in Nagoya, and the company started research on creating European style hard white porcelain in Japan.[3][4][5]

In 1904, key members of this trading company created the Nippon Toki Kaisha, Ltd. ("the Company that makes Japan's Finest China") in Japan.[5] A new factory was built in Noritake, near Nagoya (now Noritake-shinmachi, Nishi-ku, Nagoya, Aichi). In 1914 the company succeeded in creating their first Western style dinner set, called "Sedan", to compete with European porcelain companies.[3][4] Nippon Toki wares were mostly aimed at the European Market. This forerunner of the modern Noritake Company was founded in the village of Noritake, a small suburb near Nagoya, Japan. Most of the company's early wares carried one of the various "Nippon" back stamps to indicate its country of origin when exported to Western markets.[5] Today, many collectors agree that the best examples of "Nippon-era" (1891-1921) hand painted porcelain carry a back stamp used by "Noritake" during the Nippon era.[]

Noritake porcelain (2009)

By 1923, Nippon Toki was looking to streamline its paperwork using machines to handle large orders coming in from the United States, and was impressed by the Hollereth tabulating machines manufactured by the Computing-Tabulating-Recording Company (CTR). In May 1925, Morimura-Brothers entered into a sole agency agreement with CTR (which had been renamed IBM in 1924) to import the Hollerith machines into Japan. The first Hollerith tabulator in Japan was installed at Nippon Pottery in September 1925, making Noritake IBM customer #1 in Japan.[3][6][7]

In 1939, Noritake started selling industrial grinding wheels based on its porcelain finishing technology. It now provides ceramic and diamond grinding and abrasive solutions for many industries.[4] Other products currently manufactured by Noritake, also derived from its core tableware manufacturing technologies, include thick film circuit substrates, engineering ceramics, ceramic powder, and vacuum fluorescent displays,[8] as well as heating furnaces and kilns, mixing technology, filtration systems, and cutting and grinding machines.[9]

Although consumers and collectors alike have called the tableware, "Noritake" (and/or simply, "Nippon") since the late 1920s, the Japanese parent company did not officially change its name to the Noritake Co., Limited until 1981. Evidently, since Noritake is the name of a place, the company was initially prohibited from registering the name as a trade name.<[5]

The Noritake Garden in Nagoya features the production of its ceramics.



Noritake Australia Pty Ltd was established in 1958 and it is owned by Noritake Co., Limited. By the late 1960s Noritake brand had become a household name.[] Noritake is an official in-flight supplier to Qantas Airways and the brand has worked together with the airline and Australian designer Marc Newson to create a crockery range for Qantas International First and Business. Noritake Australia also distributes industrial grinding wheels in the Australian market.[]


  1. ^ "Corporate Profile". Noritake. Retrieved .
  2. ^ "Company Profile". Nikkei Asian Review. Nikkei Inc. Retrieved .
  3. ^ a b c "History". Morimura Brothers, Inc. Archived from the original on 2014-02-04. Retrieved .
  4. ^ a b c "History of Noritake". Noritake. Retrieved .
  5. ^ a b c d Frederiksen, Dale; Page, Bob; Six, Dean (2001-04-01). Noritake - Jewel of the Orient. Replacements, Ltd. ISBN 978-1-889977-11-9.
  6. ^ "History of Innovation on the 75th anniversary of founding IBM Japan". IBM. Retrieved .
  7. ^ "IBM Highlights, 1885-1969" (PDF). IBM. Retrieved .
  8. ^ "Ceramics and Materials". Noritake. Retrieved .
  9. ^ "Engineering". Noritake. Retrieved .


  • Neff Alden, Aimee, Collector Books. Collector's Encyclopedia of Early Noritake. 1995
  • Morikawa, Takahir, Maria Shobo Co., Ltd. Masterpieces of Early Noritake. 2003
  • Spain, David H., Schiffer Publishing, Ltd. Noritake Collectibles A to Z.. 1995.
  • Collecting Noritake A to Z, Art Deco & More, 1999
  • Noritake Fancyware A to Z, 2002
  • Art Deco Noritake & More, 2004
  • Van Patten, Joan, Collector Books. The Collector's Encyclopedia of Nippon Porcelain, Second Series, 1982.
  • The Collector's Encyclopedia of Noritake, 1984 (2000).
  • Van Patten's ABC's of Collecting Nippon Porcelain, 2005.

External links

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.



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