|Categories||Online, American music|
|Publisher||Paste Media Group|
|First issue||July 2002|
|Final issue||August 31, 2010(print)|
|Based in||2852 E College Ave. |
Decatur, Georgia, U.S.
Paste is a monthly music and entertainment digital magazine, headquartered in Atlanta, Georgia, with studios in Atlanta and Manhattan, and owned by Paste Media Group. The magazine began as a website in 1998. It ran as a print publication from 2002 to 2010 before converting to online-only.
The magazine was founded as a quarterly in July 2002 and was owned by Josh Jackson, Nick Purdy, and Tim Regan-Porter. It later switched to a bimonthly format. In 2005, Paste fulfilled remaining subscriptions for the competing magazine Tracks, which had ceased publishing its print edition. Paste became a monthly with its August 2006 issue.
For two years in the mid-2000s, Paste had a weekly segment on CNN Headline News called "Paste Picks", wherein editors would recommend new albums and films every Tuesday.
In October 2007, the magazine tried the "Radiohead" experiment, offering new and current subscribers the ability to pay what they wanted for a one-year subscription to Paste. The subscriber base increased by 28,000, but Paste president Tim Regan-Porter noted the model was not sustainable; he hoped the new subscribers would renew the following year at the current rates and the increase in web traffic would attract additional subscribers and advertisers.
Amidst an economic downturn, Paste began to suffer from lagging ad revenue, as did other magazine publishers in 2008 and 2009. On May 14, 2009, Paste editors announced a plan to save the magazine, by pleading to its readers, musicians and celebrities for contributions. Cost-cutting by the magazine did not stem the losses. The main crux cited for the financial troubles was the lack of advertiser spending.
From 2011 to 2016, Paste offered a digital subscription service, covering music, movies, TV, comedy, books, video games, design, tech, food and drink. Each issue included a digital version of the Paste Sampler with seven new songs each week. In 2017, Paste launched a new, large-format print magazine with an accompanying vinyl sampler, but it was discontinued after just two issues.
Its tagline is "Signs of Life in Music, Film and Culture". Pastes initial focus was music, covering a variety of genres with an emphasis on adult album alternative, Americana and indie rock, along with independent film and books. Each issue originally included a CD music sampler but was dropped in favor of digital downloading as a Going-Green initiative. Featured artists included Paul McCartney, Ryan Adams, Blackalicious, Regina Spektor, The Whigs, Fiona Apple, The Decemberists, Mark Heard, Woven Hand, Milton and the Devils Party,[failed verification] Liam Finn, The Trolleyvox, and Thom Yorke. Many of these artists also contributed to the Campaign to Save Paste.[failed verification]
Paste added video game coverage in 2006 and has since expanded to include television, comedy, drinks (primarily craft beer), politics, travel and tech. The site streams original music performances daily from its studios in Atlanta and New York.