Purch
Get Purch essential facts below. View Videos or join the Purch discussion. Add Purch to your PopFlock.com topic list for future reference or share this resource on social media.
Purch
Purch Group, Inc.
Purch Group
Formerly
TechMedia Network, Inc. (2003-2014)
Private
IndustryContent marketing
FateAcquired by Future plc, B2B assets retained as Business.com
Founded2003; 16 years ago (2003) (as TopTenReviews, Inc.)
HeadquartersNew York City, New York, U.S.
Key people
Greg Mason, CEO
Productsonline content websites, technology websites
Brands
  • Active Junky
  • AnandTech
  • Consumr
  • Herman Street
  • Laptop Mag
  • LiveScience
  • Newsarama
  • ShopSavvy
  • Space.com
  • Tom's Guide

    Tom's Hardware

    Tom's IT Pro
  • Top Ten Reviews
Number of employees
350+
Websitepurch.com

Purch Group, Inc. was a New York City-based digital media company. Originally established in 2003 as TechMedia Network, Inc., it was positioned as a "portfolio of brands and products focused on purchasing decisions"--consisting primarily of websites focusing on reviews of consumer electronics, positioned to marketers as outlets to "directly engage with buyers in the right place, at the right time".[1]

In 2018, Purch sold its consumer brands to Future plc. Its business-to-business unit Business.com was not included in the sale.

History

In 2009, Purch, then known as TechMedia Network, Inc. acquired LiveScience, Space.com and Newsarama from Imaginova.[2] Two years later, TechMedia Network acquired Laptop Magazine from Bedford Communications.[3] In July 2013, the company acquired Bestofmedia Group,[4] publisher of Tom's Hardware, Tom's Guide, Tom's IT Pro, Anandtech and a variety of sister publications across Europe. TechMedia Network, Inc. acquired BuyerZone.com, LLC[5] from Reed Business Information in early 2014.

In April 2014, TechMedia Network. changed its name to Purch and simultaneously announced an exclusive partnership with Mobile Nations,[6] a portfolio of mobile-focused online communities. In December 2014, Purch announced the acquisition of AnandTech and in March 2015 the company announced the acquisition of mobile shopping app Consumr,[7] which was rebranded that following July as Purchx.[8] Included in the rebrand was the launch of the Purch Marketplace, where shoppers can browse and buy technology products and services online.[9] In September 2015, Purch acquired Active Junky, a loyalty program and online shopping site for outdoor gear.[10] This was followed by the December 2015 acquisition of ShopSaavy, a mobile shopping app.[11]

Purch's 2015 round of funding ($135 million) was led by Canso Investment Counsel.[12] Purch has received additional funding from ABS Capital Partners, Village Ventures, and Highway 12 Ventures. Purch is headquartered in New York City, where Greg Mason currently serves as CEO.

In 2018, Purch announced that it would sell its consumer brands to British media company Future plc for $132.5 million.[13] Its business-to-business operations were retained under the Business.com banner (which it had acquired in 2016).[14]

List of websites

The company owned and operated the following websites:[15]

Following websites were not included during the sale to Future, and went under Business.com:

References

  1. ^ Welton, Caysey (April 30, 2014). "TechMedia Network Rebrands as Purch, Establishes Multi-Brand Partnership". Folio. Retrieved 2015.
  2. ^ "The Hot Web Content Company You've Never Heard Of - Digiday". Digiday. Retrieved . Italic or bold markup not allowed in: |website= (help)
  3. ^ "TechMediaNetwork Acquires LAPTOP Magazine and Laptop.com - Folio:". Folio:. Retrieved .CS1 maint: extra punctuation (link)
  4. ^ Brooke, Eliza. "TechMedia Network Buys Bestofmedia Group And Steps Up Content-Commerce Integration". TechCrunch. Retrieved .
  5. ^ "TechMedia Network Acquires BuyerZone - Folio:". Folio:. Retrieved .CS1 maint: extra punctuation (link)
  6. ^ "Introducing Purch: The Definitive Buying Decision Platform". Marketwire. Retrieved .
  7. ^ "Purch Acquires Comparison Shopping App Consumr". pevc.dowjones.com. Retrieved .
  8. ^ "Purch Makes Shopping Easy With New Purchx App & Purch Marketplace | Purch". purch.com. Retrieved .
  9. ^ "Purch Makes Shopping Easy With New Purchx App & Purch Marketplace | Purch". purch.com. Retrieved .
  10. ^ "Purch Acquires Active Junky, an Innovative Customer Loyalty and Rewards Platform | Purch". purch.com. Retrieved .
  11. ^ "Purch Acquires ShopSavvy, One of the World's Largest Mobile Shopping Platforms, to Build Mobile App Ecosystem & Drive User Loyalty | Purch". purch.com. Retrieved .
  12. ^ "Purch Closes $135 Million Investment to Expand Commerce-Driven Digital Publishing Model | Purch". purch.com. Retrieved .
  13. ^ "UK-Based Future Acquires Purch for $132.5 Million". Folio:. 2018-07-19. Retrieved .CS1 maint: extra punctuation (link)
  14. ^ "Future PLC Acquires Purch's B2C Brands, B2B Division Renamed Business.com". Mediapost.com. Retrieved .
  15. ^ Purch (2014). "Advertise with Purch". Purch. Retrieved 2015.
  16. ^ Purch (December 17, 2014). "Purch Acquires AnandTech, Dominates Tech Expert and Enthusiast Market" (Press release). New York, NY. Retrieved 2015.
  17. ^ Purch (March 3, 2015). "Purch Acquires Hit Comparison Shopping App 'Consumr'" (Press release). New York, NY. Retrieved 2015.
  18. ^ Ha, Anthony. "Purch acquires small-business site Business.com". TechCrunch. Retrieved .

External links


  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.

Purch
 



 



 
Music Scenes