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Rolls-Royce Motor Cars Limited
Type	Subsidiary
Industry	Automotive
Founded	March 1998; 22 years ago in United Kingdom
Headquarters	Goodwood, West Sussex, England, United Kingdom
Area served	Worldwide
Key people	Torsten Müller-Ötvös; (CEO); Peter Schwarzenbauer; (chairman); Giles Taylor; (design director)
Products	Phantom; Cullinan; Ghost; Wraith; Dawn;
Services	Automobile customisation
Number of employees	1,300 (2014)
Parent	BMW
Website	rolls-roycemotorcars.com

Rolls-Royce Motor Cars Limited is a British luxury automobile maker. A wholly owned subsidiary of German group BMW, it was established in 1998 after BMW was licensed the rights to the Rolls-Royce brand name and logo from Rolls-Royce plc and acquired the rights to the Spirit of Ecstasy and Rolls-Royce grill shape trademarks from Volkswagen AG. Rolls-Royce Motor Cars Limited operates from purpose-built administrative and production facilities opened in 2003 across from the historic Goodwood Circuit in Goodwood, West Sussex, England, United Kingdom. Rolls-Royce Motors Cars Limited is the exclusive manufacturer of Rolls-Royce branded motor cars since 2003.

Although the Rolls-Royce brand has been in use since 1906, the Rolls-Royce Motor Cars subsidiary of BMW AG has no direct relationship to Rolls-Royce-branded vehicles produced prior to 2003 other than being a major engine and other supplier prior to 2003. The Bentley Motors Limited subsidiary of Volkswagen AG is the direct successor to Rolls-Royce Motors and various other predecessor entities that produced Rolls-Royce and Bentley branded cars between the foundation of each company and 2003, when the BMW-controlled entity started producing cars under the Rolls-Royce brand.

The Rolls-Royce Phantom four-door sedan was the first product offered for sale in 2003. Since then, the company has expanded its product line to include extended wheelbase, two-door coupé, and convertible versions of the Phantom Sedan, as well as the smaller Ghost four-door sedan, Wraith two-door coupé, Dawn Convertible, and the Cullinan SUV.

History

Spirit of Ecstasy, the bonnet ornament sculpture on Rolls-Royce cars

Rolls-Royce Motor Cars Limited was created as a wholly owned subsidiary of BMW in 1998 after BMW licensed the rights to the Rolls-Royce brand name and logo from Rolls-Royce Holdings plc,^[2] and acquired the rights to the Spirit of Ecstasy and Rolls-Royce grille shape trademarks from Volkswagen AG. Rolls-Royce Motor Cars Limited has been manufacturing Rolls-Royce branded cars since 2003.

Although the Rolls-Royce brand has been in use since 1906, the fate of the brand diverged between 1998 and 2003. In 2003, the Rolls-Royce Motor Cars subsidiary of BMW AG, which had been a major supplier to the brand up to 2003, began manufacturing vehicles with the Rolls Royce name. Volkswagen AG took ownership of the Bentley name as well as previous Rolls Royce production facilities and previous Rolls Royce designs.

Current chief executive Torsten Müller-Ötvös joined the company in January 2010, with a pledge to regain the quality standards that made Rolls-Royce famous. That year sales in China increased by 600%, making it the company's second largest market after the US.^[3]

Ownership and licensing of trademarks

In 1998, Vickers decided to sell Rolls-Royce Motors. The most likely buyer was BMW, which already supplied engines and other components for Rolls-Royce and Bentley cars, but BMW's final offer of £340 million was beaten by Volkswagen's £430 million.

A stipulation in the ownership documents of Rolls-Royce dictated that Rolls-Royce Holdings plc, the aero-engine maker, would retain certain essential trademarks, including the Rolls-Royce name and logo if the automotive division was sold. Although Vickers plc sold the vehicle designs, nameplates, administrative headquarters, production facilities, Spirit of Ecstasy and Rolls-Royce grille shape trademarks to Volkswagen AG, Rolls-Royce plc chose to license the Rolls-Royce name and logo to BMW AG for £40 million, because Rolls-Royce plc had recently had joint business ventures with BMW.

BMW's contract to supply engines and components to Rolls-Royce Motors allowed BMW to cancel the contract with 12 months' notice. Volkswagen would be unable to re-engineer the Rolls-Royce and Bentley vehicles to use other engines within that time frame. With the Rolls-Royce brand identification marks split between the two companies and Volkswagen's engine supply in jeopardy, the two companies entered into negotiations.

Volkswagen agreed to sell BMW the Spirit of Ecstasy and grille shape trademarks and BMW agreed to continue supplying engines and components until 2003. Volkswagen continued to produce Rolls-Royce branded vehicles between 1998 and 2003. This gave BMW time to build a new Rolls-Royce administrative headquarters and production facility on the Goodwood Estate near Chichester, West Sussex, and develop the Phantom, the first Rolls-Royce from the new company. Rolls-Royce Motor Cars Limited became the exclusive manufacturer of Rolls-Royce branded cars in 2003. Rolls-Royce announced in September 2014 that a new technology and logistics centre will be built, due to open in 2016, 8 miles away from the main headquarters, in the seaside resort town of Bognor Regis.^[4]

Products

Current

Ghost

Rolls-Royce Ghost

From 2010 – Ghost 4-door sedan. Rolls-Royce announced in September 2006 that it would develop a new four-door model named Ghost. The Ghost will be smaller than the previous Rolls-Royce automobile launched, the Phantom. Only 20% of the components would be sourced from BMW F01 7 Series, and it will be positioned below the Phantom.^[5]
On 4 March 2014, the new Ghost Series II was revealed to the public at the Geneva Motor Show.^[6] It has a facelift front with new LED headlights. The interior has had an update as well.

Wraith

Rolls-Royce Wraith

From 2013 – Wraith coupé. Rolls-Royce Motor Cars launched a new car at the Geneva Motor Show on 5 March 2013.^[7] The new car, named the Rolls-Royce Wraith (in honour of the original Wraith built by the original Rolls-Royce Limited from 1938 to 1939) is a luxury coupe, with a long bonnet and a sleek roof line, and is a coupe version of the Ghost. It is powered by a 623 bhp, twin-turbocharged V12 engine connected to an eight-speed gearbox.^[] Deliveries were expected to begin by the end of 2013.^[8] Rolls-Royce had stated that the Wraith would be the most powerful Rolls-Royce motor car to that date.^[9]

Dawn

Rolls-Royce Dawn

From 2015 – Dawn 4-seater convertible. It was announced in time for the 2015 Frankfurt Motor Show.^[10]^[11]

Phantom

Rolls-Royce unveiled a new Phantom at "The Great Eight Phantoms Exhibit", which would go into production at the end of 2017, with sales starting in 2018.

Rolls-Royce Phantom

Cullinan

Rolls-Royce Cullinan

After much anticipation, Rolls-Royce revealed the Cullinan in early 2018. The 5-door SUV shares the "Architecture of Luxury" platform and many components with the Phantom.

Former

Phantom

Rolls-Royce Phantom

Rolls-Royce Phantom coupé

2003-2016 – Phantom 4-door sedan. Launched in January 2003 at Detroit's North American International Auto Show, this is the first model from Rolls-Royce Motor Cars Limited. The car has a 6.75 L V12 engine sourced from BMW, but most components are unique to the car. Parts are sourced from Continental Europe and the UK. Assembly, leatherwork, woodwork, and finishing are carried out in a new factory in Goodwood near Chichester, Sussex.
2005-2016 – Rolls-Royce Phantom Extended Wheelbase. This car's wheelbase is 250 mm longer than that of the standard Phantom sedan.
2007-2016 – Phantom Drophead Coupé (convertible)
2008-2016 – Phantom Coupé
2017 – Rolls-Royce Sweptail was a one-off custom Phantom Coupé sold for $12.8 million after a 4-year build ^[12] making it the most expensive new car ever sold.^[13]

Concept vehicles

Rolls-Royce 100EX (2006)
Rolls-Royce 101EX (2006)
Rolls-Royce Hyperion^[14] (2008)
Rolls-Royce Mini^[15] (June 2009)
Rolls-Royce 200EX (2009; known as ?RR04? also)
Rolls-Royce 102EX (2010)
Rolls-Royce 103EX (2016)^[16]

Sales

The all-time high record of sales (beginning in 2005) was achieved in 2014, at 4,063 cars,^[17] topping 2016 sales by 52 cars. In 2011, Rolls-Royce Motor Cars Limited sold 3,538 cars, an increase of 31 percent compared to 2010, beating the previous sales record from 1978. The strong sales growth occurred in the Asia Pacific region, Britain and the Middle East with sales increases of 47 percent, 30 percent and 23 percent respectively.^[18]

Calendar year	Total sales
2005^[19]	796
2006 ^[19]	805
2007^[20]	1,010
2008^[21]	1,212
2009^[21]	1,002
2010^[21]	2,711
2011^[18]	3,538
2012^[22]	3,575
2013^[23]	3,630
2014^[17]	4,063
2015^[24]	3,785
2016^[25]	4,011
2017^[26]	3,362
2018^[27]	4,107

References

^ "CV FOR GILES TAYLOR, DESIGN DIRECTOR". www.press.rolls-roycemotorcars.com. Archived from the original on 29 July 2017.
^ Cowell, Alan (29 July 1998). "INTERNATIONAL BUSINESS; BMW to Get Rolls-Royce After All by Acquiring the Name". The New York Times. ISSN 0362-4331. Retrieved 2020.
^ TurboJet Horizon: 'Roll with the changes', published 1 November 2011
^ "Rolls-Royce plans Bognor Regis technology centre". BBC News. Retrieved 2015.
^ "2010 Rolls-Royce Ghost - Specifications, Pictures, Prices". Leftlanenews.com. Archived from the original on 7 September 2010. Retrieved 2010.
^ "Rolls-Royce Ghost Series II" (PDF) (Press release). Rolls-Royce Motor Cars. 4 March 2014. p. 2. Archived from the original (PDF) on 8 March 2014. Retrieved 2014.
^ Peter Orosz. "Rolls-Royce Wraith: This Is It". Jalopnik. Retrieved 2015.
^ "2014 Rolls-Royce Wraith Set for 2013 Geneva Auto Show". Edmunds. 18 January 2013. Retrieved 2015.
^ Rolls-Royce Motor Cars PressClub: "Most dynamic and powerful Rolls-Royce in history set for debut at Geneva", Press Release published 18 January 2013
^ The new Rolls-Royce Dawn convertible has been unveiled just ahead of the 2015 Frankfurt motor show, Derek Fung, CarAdvice, 8 September 2015
^ Rolls-Royce's new Dawn is a glorious, £250,000 super-convertible, Jason Barlow, Top Gear, 8 September 2015
^ https://www.roadandtrack.com/new-cars/a9954783/this-dollar13-million-rolls-royce-took-four-years-to-build/
^ https://www.thedrive.com/new-cars/10739/13-million-rolls-royce-sweptail-could-be-most-expensive-new-car-ever-made
^ "2008 Rolls-Royce Hyperion Images, Pricing and News". Conceptcarz.com. Retrieved 2010.
^ Blanco, Sebastian. "Rolls-Royce Mini auf autobloggreen". Green.autoblog.com. Retrieved 2011.
^ Savov, Vlad. "The Rolls-Royce Vision 100 concept is completelty, irredeemably ridiculous". The Verge. Retrieved 2016.
^ ^a ^b "ROLLS-ROYCE MOTOR CARS CELEBRATES FIFTH SUCCESSIVE SALES RECORD". Rolls-Royce Motor Cars. 6 January 2015.
^ ^a ^b Matt Scuffham (9 January 2012). "Luxury carmaker Rolls-Royce enjoys record sales".
^ ^a ^b "BMW Group Achieves New Sales Revenue Record In 2006". WebWire.
^ "BMW reports 90% drop in 2008 net profit to 330 million euro". Bmwblog.com. Retrieved 2011.
^ ^a ^b ^c Usrey, Bryan (11 January 2011). "Rolls-Royce Has Massive Sales Year in 2010". Carnewsbreak.com. Archived from the original on 8 July 2011. Retrieved 2011.
^ "Rolls-Royce Announces Record Sales In Company's 108-year History". Rolls-Royce Motor Cars. 10 January 2013. Archived from the original on 16 February 2013. Retrieved 2013.
^ "Rolls-Royce says it is looking at designs for a 4x4 vehicle, as it reports record sales". BBC News. 9 January 2014. Retrieved 2013.
^ "Rolls-Royce Announces Second Highest Sales Record In Its 113-Year History". 11 January 2016. Archived from the original on 3 March 2017.
^ "ROLLS-ROYCE MOTOR CARS CELEBRATES SECOND HIGHEST SALES RECORD IN MARQUE'S 112-YEAR HISTORY". 1 March 2017.
^ "ROLLS-ROYCE MOTOR CARS DELIVERS OUTSTANDING RESULT IN 2017". www.press.rolls-roycemotorcars.com. Retrieved 2019.
^ "Subscribe to read". Financial Times. Retrieved 2019. Cite uses generic title (help)

External links

Official website
Rolls-Royce changes gear by Jorn Madslien, BBC News 4 March 2007, 17:55 GMT

[1] "CV FOR GILES TAYLOR, DESIGN DIRECTOR". www.press.rolls-roycemotorcars.com. Archived from the original on 29 July 2017.

[2] Cowell, Alan (29 July 1998). "INTERNATIONAL BUSINESS; BMW to Get Rolls-Royce After All by Acquiring the Name". The New York Times. ISSN 0362-4331. Retrieved 2020.

[3] TurboJet Horizon: 'Roll with the changes', published 1 November 2011

[4] "Rolls-Royce plans Bognor Regis technology centre". BBC News. Retrieved 2015.

[5] "2010 Rolls-Royce Ghost - Specifications, Pictures, Prices". Leftlanenews.com. Archived from the original on 7 September 2010. Retrieved 2010.

[6] "Rolls-Royce Ghost Series II" (PDF) (Press release). Rolls-Royce Motor Cars. 4 March 2014. p. 2. Archived from the original (PDF) on 8 March 2014. Retrieved 2014.

[7] Peter Orosz. "Rolls-Royce Wraith: This Is It". Jalopnik. Retrieved 2015.

[8] "2014 Rolls-Royce Wraith Set for 2013 Geneva Auto Show". Edmunds. 18 January 2013. Retrieved 2015.

[9] Rolls-Royce Motor Cars PressClub: "Most dynamic and powerful Rolls-Royce in history set for debut at Geneva", Press Release published 18 January 2013

[2015-09-08_CarAdvice-10] The new Rolls-Royce Dawn convertible has been unveiled just ahead of the 2015 Frankfurt motor show, Derek Fung, CarAdvice, 8 September 2015

[2015-09-08_TG-11] Rolls-Royce's new Dawn is a glorious, £250,000 super-convertible, Jason Barlow, Top Gear, 8 September 2015

[12] ttps://www.roadandtrack.com/new-cars/a9954783/this-dollar13-million-rolls-royce-took-four-years-to-build/

[13] ttps://www.thedrive.com/new-cars/10739/13-million-rolls-royce-sweptail-could-be-most-expensive-new-car-ever-made

[14] "2008 Rolls-Royce Hyperion Images, Pricing and News". Conceptcarz.com. Retrieved 2010.

[15] Blanco, Sebastian. "Rolls-Royce Mini auf autobloggreen". Green.autoblog.com. Retrieved 2011.

[16] Savov, Vlad. "The Rolls-Royce Vision 100 concept is completelty, irredeemably ridiculous". The Verge. Retrieved 2016.

[2014RecordSales-17] "ROLLS-ROYCE MOTOR CARS CELEBRATES FIFTH SUCCESSIVE SALES RECORD". Rolls-Royce Motor Cars. 6 January 2015.

[2011RRrecordsales-18] Matt Scuffham (9 January 2012). "Luxury carmaker Rolls-Royce enjoys record sales".

[sales2006-19] "BMW Group Achieves New Sales Revenue Record In 2006". WebWire.

[20] "BMW reports 90% drop in 2008 net profit to 330 million euro". Bmwblog.com. Retrieved 2011.

[RRrecordsales-21] Usrey, Bryan (11 January 2011). "Rolls-Royce Has Massive Sales Year in 2010". Carnewsbreak.com. Archived from the original on 8 July 2011. Retrieved 2011.

[2012RecordSales-22] "Rolls-Royce Announces Record Sales In Company's 108-year History". Rolls-Royce Motor Cars. 10 January 2013. Archived from the original on 16 February 2013. Retrieved 2013.

[2013RecordSales-23] "Rolls-Royce says it is looking at designs for a 4x4 vehicle, as it reports record sales". BBC News. 9 January 2014. Retrieved 2013.

[2016RR-24] "Rolls-Royce Announces Second Highest Sales Record In Its 113-Year History". 11 January 2016. Archived from the original on 3 March 2017.

[2017RR-25] "ROLLS-ROYCE MOTOR CARS CELEBRATES SECOND HIGHEST SALES RECORD IN MARQUE'S 112-YEAR HISTORY". 1 March 2017.

[26] "ROLLS-ROYCE MOTOR CARS DELIVERS OUTSTANDING RESULT IN 2017". www.press.rolls-roycemotorcars.com. Retrieved 2019.

[27] "Subscribe to read". Financial Times. Retrieved 2019. Cite uses generic title (help)

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v t e British car industry - companies and marques
Marque	1900s					1910s					1920s					1930s					1940s					1950s					1960s					1970s					1980s					1990s					2000s					2010s
Marque	0	2	4	6	8	0	2	4	6	8	0	2	4	6	8	0	2	4	6	8	0	2	4	6	8	0	2	4	6	8	0	2	4	6	8	0	2	4	6	8	0	2	4	6	8	0	2	4	6	8	0	2	4	6	8	0	2	4	6	8
Rolls-Royce			Rolls-Royce Limited													Rolls-Royce Limited & Bentley																					Rolls-Royce Motors				Rolls-Royce Motors (Vickers)									BMW & VW Group			BMW
Bentley											Bentley					Rolls-Royce Limited & Bentley																					Rolls-Royce Motors				Rolls-Royce Motors (Vickers)									Volkswagen Group
Armstrong Siddeley					Siddeley-Deasy					Armstrong Whitworth					Armstrong Siddeley																Bristol Siddeley				Rolls-Royce Limited										Rolls-Royce plc												Rolls-Royce plc/BMW
Aston Martin							Aston Martin																		Aston Martin Lagonda																						Ford PAG								Aston Martin Lagonda
Lagonda			Lagonda																						Aston Martin Lagonda																						Ford PAG								Aston Martin Lagonda
Jaguar												SS Cars												Jaguar							Jaguar & Daimler			BMH	BLMC / British Leyland							Jaguar & Daimler				Ford (PAG)									Tata
Daimler	Daimler					BSA										BSA
Lanchester	Lanchester															BSA
Rover		Rover Company																						Rover Company									Rover Company									Austin Rover Group & Land Rover Group (BL plc)				Rover Group (BAe)		Rover Group (BMW)			MG Rover Group (PVH)
Land Rover																								Rover Company																								Rover Group (BMW)			Ford (PAG)
Alvis												Alvis																																				BAE Systems
Standard		Standard																					Standard Triumph								Leyland Motors																	British Motor Heritage
Triumph						Dawson					Triumph												Standard Triumph								Leyland Motors																	BMW
Riley	Riley																			Nuffield Organisation							BMC							BMH														BMW
MG												Morris Garages (MG)																																				Rover Group (BMW)			MG Rover Group (PVH)			SAIC & NAC	SAIC
Morris							Morris												Morris
Wolseley	Wolseley																		Morris
Austin			Austin																					Austin
Vanden Plas			Vanden Plas																					Austin
Mini																																																			BMW
Princess																														BMC									BLMC / British Leyland
Austin-Healey																											Austin (BMC) & Donald Healey
Jensen																		Jensen Motors																					Britcar Holdings					Jensen Cars
Reliant																			Reliant																			Reliant
Bond																									Bond													Reliant
AC			AC Cars (several ownership & company name changes)
Argyll	Argyll																																							Argyll
Bristol Cars																							Bristol Cars
Caterham																																						Caterham
Crossley			Crossley
Dutton																																				Dutton												Dutton
Ginetta																													Ginetta
Gordon-Keeble																													Peerless & Warwick			Gordon-Keeble
Jowett				Jowett																									Blackburn
Lea-Francis		Lea-Francis
Lotus																											Lotus																	General Motors Europe					Proton										Geely
McLaren																																													McLaren
Marcos																													Marcos											Marcos												Marcos
Morgan					Morgan
Napier	Napier
Turner																											Turner
TVR																								TVR
Westfield																																										Westfield												Potenza Sports Cars
GTM																																		GTM																				Potenza Sports Cars
Vulcan		Vulcan
Vauxhall		Vauxhall Motors										General Motors																																General Motors Europe												Opel			Peugeot (PSA)
Hillman				Hillman										Humber				Rootes																	Chrysler Europe (Chrysler)					Peugeot (PSA)
Humber	Humber													Humber				Rootes
Singer			Singer																										Rootes
Sunbeam	Sunbeam										S.T.D. Motors							Rootes			(as Sunbeam-Talbot) Rootes						Rootes
Talbot		Talbot									S.T.D. Motors							Rootes			(as Sunbeam-Talbot) Rootes						Rootes
Marque	0	2	4	6	8	0	2	4	6	8	0	2	4	6	8	0	2	4	6	8	0	2	4	6	8	0	2	4	6	8	0	2	4	6	8	0	2	4	6	8	0	2	4	6	8	0	2	4	6	8	0	2	4	6	8	0
Marque	1900s					1910s					1920s					1930s					1940s					1950s					1960s					1970s					1980s					1990s					2000s					2010s

v t e Mexican automotive presence timeline, 1931-present
Origin	1930s										1940s										1950s										1960s										1970s										1980s										1990s										2000s										2010s
Origin	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9	0
Mexican													WWII																				VAM
Mexican																																																																					Mastretta
American	Buick															Buick																																																Buick																Buick
	Cadillac															Cadillac																																													Cadillac
	Chevrolet															Chevrolet
									Chrysler							Chrysler
								DeSoto								DeSoto
								Dodge								Dodge
	Ford															Ford
																																																																												GMC
																																																																												Hummer
																Willys / Jeep																																																Jeep
																																																													Lincoln
																																																																Mercury
					Oldsmobile											Oldsmobile																																																Olds
					Packard											Packard
																Plymouth
																																																																Pontiac
																																	Rambler
British																																																																										Bentley
																					Hillman
																																																																				Jaguar
																																																																							Land Rover
																																																																										Lotus
																																																																							MG
																																																																								Mini
																																																																										Rolls-Royce
																																																																					Rover
German																																																																			Audi
																																																																			BMW
																																																																Mercedes-Benz
																																				Opel																												Opel (marketed as Chevrolet)
																																																																	Porsche
																																																																							Smart
																								Volkswagen
Japanese																																																																										Acura
																													Datsun																									Nissan
																																																																	Honda
																																																																Infiniti
																																																																											Mazda
																																																																									Mitsubishi
																																																																												Subaru
																																																																											Suzuki
																																																																							Toyota
French																												Peugeot																																							Peugeot
French																																	Renault																																						Renault
Spanish																																																																							SEAT
Swedish																																																																							Saab
Swedish																																																																							Volvo
Italian																																																																							Alfa Romeo
																																																																				Ferrari
																																																																										Fiat
																																																																																Lamborghini
																																																																							Maserati
Chinese																																																																														FAW
Origin	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9	0
Origin	1930s										1940s										1950s										1960s										1970s										1980s										1990s										2000s										2010s

History

Ownership and licensing of trademarks

Products

Current

Ghost

Wraith

Dawn

Phantom

Cullinan

Former

Phantom

Concept vehicles

Sales

See also

References

Further reading

External links