The Sanyo logo used since 1987
|Headquarters||Moriguchi, Osaka, Japan|
Watford, United Kingdom
|Toshio Iue, Seiichiro Sano|
|Products||Consumer electronics, Dry batteries, Vacuum cleaners and Cellular phones|
|Revenue||¥1.4 trillion (consolidated, March 31, 2011)|
|¥33.5 billion (US$341 million) (consolidated, March 31, 2011)|
|¥35.1 billion (US$357 million) (consolidated, March 31, 2011)|
|¥1.1 trillion (US$11.2 billion) (consolidated, March 31, 2011)|
|¥77.9 billion (consolidated, March 31, 2011)|
Number of employees
(March 31, 2011)
Sanyo Electric Co., Ltd. ( (stylized as SANYO) is a Japanese major electronics company and formerly a member of the San'y? Denki Kabushiki-gaisha)Fortune Global 500 whose headquarters was located in Moriguchi, Osaka prefecture, Japan. Sanyo had over 230 subsidiaries and affiliates. Sanyo was founded by Toshio Iue.
On December 21, 2009, Panasonic completed a 400 billion yen ($4.5 billion) acquisition of a 50.2% stake in Sanyo, making Sanyo a subsidiary of Panasonic. In April 2011, Sanyo became a wholly owned subsidiary of Panasonic with its assets were integrated into the latter's portfolio.
Sanyo was founded when Toshio Iue ( Iue Toshio, 1902-1969), the brother-in-law of Konosuke Matsushita and also a former Matsushita employee, was lent an unused Matsushita plant in 1947 and used it to make bicycle generator lamps. Sanyo was incorporated in 1949; in 1952 it made Japan's first plastic radio and in 1954 Japan's first pulsator-type washing machine. The company's name means three oceans in Japanese, referring to the founder's ambition to sell their products worldwide, across the Atlantic, Pacific, and Indian oceans.
This ambition was realized in the late 1970s, when Sanyo introduced car stereos and home electronics to the North American consumer market and embarked on a heavy television-based advertising campaign. Sanyo expanded their North American presence with the purchase of Whirlpool Corporation's television business, Warwick Electronics, which manufactured televisions for Sears.
In 1982, Sanyo started selling the MBC-1000 series of CP/M computers. In 1983 it introduced the MBC-550 PC, the lowest-cost IBM PC compatible personal computer available at the time, but its lack of full compatibility drove Sanyo from the market and no follow-on models were released.
An article on "Sanyo Style" written in 1992 described that Sanyo utilizes an extensive socialization process for new employees, so that they will be acclimatized to Sanyo's corporate culture. New employees take a five-month course during which they eat together and sleep together in accommodation. They learn everything from basic job requirements to company expectations for personal grooming and the appropriate way in which to dress for their co-workers and superiors.
Technologically Sanyo has had good ties with Sony, supporting the Betamax video format from invention until the mid-1980s (the best selling video recorder in the UK in 1983 was the Sanyo VTC5000), while producing the VHS video format at the same time for the Fisher brand during the early 1980s, and later being an early adopter of the highly successful Video8 camcorder format. More recently, though, Sanyo decided against supporting Sony's format, the Blu-ray Disc, and instead gave its backing to Toshiba's HD DVD. This was ultimately unsuccessful, however, as Sony's Blu-ray triumphed.
The 2004 Ch?etsu earthquake severely damaged Sanyo's semiconductor plant and as a result Sanyo recorded a huge financial loss for that year. The 2005 fiscal year financial results saw a 205 billion yen net income loss. The same year the company announced a restructuring plan called the Sanyo Evolution Project, launching a new corporate vision to make the corporation into an environmental company, plowing investment into strong products like rechargeable batteries, solar photovoltaics, air conditioning, hybrid car batteries and key consumer electronics such as the Xacti camera, projectors and mobile phones.
Sanyo posted signs of recovery after the announcement of positive operating income of 2.6 billion yen. Sanyo remains the world number one producer of rechargeable batteries. Recent product innovations in this area include the Eneloop Low self-discharge NiMH battery, a "hybrid" rechargeable NiMH (Nickel-metal hydride battery) which, unlike typical NiMH cells, can be used from-the-package without an initial recharge cycle and retain a charge significantly longer than batteries using standard NiMH battery design. The Eneloop line competes against similar products such as Rayovac's "Hybrid Rechargeable" line.
On November 24, 2006, Sanyo announced heavy losses and job cuts.
Tomoyo Nonaka, a former NHK anchorwoman who was appointed Chairman of the company, stepped down in March 2007. The President, Toshimasa Iue, also stepped down in April of that year; Seiichiro Sano was appointed to head the company effective April 2007. In October 2007, Sanyo cancelled a 110 billion yen ( million) sale of its semiconductor business, blaming the global credit crisis for the decision and stating that after exploring its other options, it had decided to keep the business and develop it as part of its portfolio.
In 2008, Sanyo's mobile phone division was acquired by Kyocera.
On November 2, 2008, Sanyo and Panasonic announced that they have agreed on the main points of a proposed buyout that would make Sanyo a subsidiary of Panasonic and a formal announcement of the acquisition was made on Sanyo's web site on December 19, 2008. They became a subsidiary of Panasonic on December 21, 2009.
By March 2012, parent company Panasonic plans to terminate the Sanyo brand, however it will remain on some of the products where the Sanyo brand still holds value to consumers.
In August 2013, a 51% majority stake in Chinese company Hefei Royalstar Sanyo, a 2000 joint venture between Japanese Sanyo and Chinese government investment company Hefei, was purchased by American multinational manufacturer Whirlpool Corporation for $552 million.
Sanyo Energy opened its solar module assembly plants in Hungary and in Mexico in 2004, and in 2006 it produced solar modules worth $213 million. In 2007, Sanyo completed a new unit at its solar module plant in Hungary that was to triple its annual capacity to 720,000 units in 2008.
Plans to expand production were based on rising demands for Sanyo Hungary products, whose leading markets are Germany, Italy, Spain and the Scandinavian countries. The plant at Dorog, outside Budapest, will be Sanyo Electric's largest facility producing solar modules in the entire world.
In late September 2008, Sanyo Electric Company, Ltd. announced its decision to build a manufacturing plant for solar ingots and wafers (the building blocks for silicon solar cells) in Inagi, Tokyo. The plant will begin operating in October 2009 and will reach its full production capacity of 70 megawatts (MW) of solar wafers per year by April 2010. Sanyo and Nippon Oil have decided to launch a joint company for the production and sale of thin-film solar panels, to be named Sanyo Eneos Solar Co., Ltd. The new joint company will start production and sales at an initial scale of 80 MW and gradually increase its production capacity. For this joint project, Sanyo will draw on its solar cell technologies, based on the technology acquired through the development of the HIT Solar Cell.
Sanyo Electric is also responsible for the construction of the Solar Ark.
Sanyo pioneered the production of nickel cadmium batteries in 1964, nickel metal hydride batteries in 1990, lithium ion batteries in 1994, and lithium polymer batteries in 1999. Sanyo is notable for their Eneloop brand of NiMh batteries that can be recharged thousands of times. In 2000, it acquired Toshiba's nickel metal hydride battery business, including the Takasaki factory. Since the acquisition of Sanyo by Panasonic the Takasaki factory transferred ownership to FDK TWICELL CO., LTD.
Sanyo Electric Co Ltd. supplies nickel metal hydride batteries (NiMH) to Honda Motor Co. Ltd., Ford Motor Co. and Volkswagen. Sanyo is developing NiMH batteries for hybrid electric vehicles with the Volkswagen group. Sanyo lithium-ion batteries for Plug-in HEV will also be housed in SUZUKI's fleet vehicles.
Sanyo Electric plans to raise monthly production of NiMH batteries for hybrid vehicles from the current 1 million units to up to 2.5 million by the end of fiscal 2005.
Panasonic reintroduced the Sanyo brand in India, with the launch of Sanyo LED TV range on August 8, 2016. On July 11, 2017 Sanyo launched its range of Smart TVs on Amazon Prime Day  In August 2017 Sanyo unveiled its NXT range of LED televisions exclusively on Flipkart. In December 2017 Sanyo introduced its ultra premium 4K Smart TV range in 2 sizes - 49 inches and 55 inches.
Sanyo has worked with Energy Efficiency Services Limited to develop a super efficient 1.5 ton Inverter air conditioner with an Indian Seasonal Energy Efficiency Ratio (ISEER) rating of 5.2. Distribution of these air conditioners began from September 2017.
On April 4, 2019, Sanyo launched a new Air Conditioner (AC) range with 3 key features - Full Inverter technology for lesser electricity consumption, PM 2.5 filter for better air quality and Glacier mode for faster cooling. This new range consists of 5 models of 1 ton, 1.5 ton and 2 ton inverter ACs.
Panasonic announced in October 2014 of the intent to transfer the Sanyo TV unit to Funai in the US market in return for annual royalty payments. Funai is a major Walmart supplier that also supplies Philips and Emerson branded TV sets to Walmart. Consumer Reports commented in 2018 that Sanyo TVs seem to be sold almost exclusively at Walmart.
Though founded in Japan, Sanyo Electric Co Ltd. has sold TVs in America for over 50 years; Sanyo TV USA was headquartered in San Diego, California with facilities located in Tijuana, Mexico. Because of its relatively high price compared to competitors, Sanyo competes on quality and value.
Sanyo has served over 40 million American consumers as their choice for home theater entertainment. According to the NPD Group Retail Tracking Service, in 2013, 3 Sanyo TV models were among the best-selling television models in the United States while Sanyo's 55-inch HDTV was labeled as one of the top 5 selling TVs in its class. (Units sold from January 2013 - December 2013: Best Selling 39" HDTV in U.S., Best Selling 42" HDTV in U.S., Best Selling 58" HDTV in U.S.)
Many of Sanyo's television sets offer MHL compatibility along with ROKU READY branding via HDMI, meaning the TVs are compatible with Roku's MHL-specific streaming stick. This stick, sometimes included with purchase (such as with the Sanyo FVF5044), enables video streaming and other online media access abilities as an affordable alternative to competing comparable Smart TVs; the TV's original remote is capable of browsing the service. Multiple models also possess USB ports which allow for immediate photo sharing ability directly off the stick without any additional software/upgrades.
Sanyo was the major sponsor of the Penrith Panthers Rugby league team in the National Rugby League (Australia) from 2000 to 2012. It is the longest sponsorship of any team in Australian Rugby League history. In football, Sanyo sponsored the Argentine Club Atlético River Plate from 1992 to 1995 and Brazilian Coritiba Foot Ball Club from 1995 to 1999.
Two years ago, Panasonic agreed to license the Sanyo TV brand to Funai. Today, Sanyo TVs seem to turn up mostly in Walmart stores, almost as a private label for the retailer.