Sim Shagaya
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Sim Shagaya

Sim Shagaya
Simdul Shagaya[1]

Alma materGeorge Washington University
Dartmouth College
Harvard Business School
  • Businessman
  • Entrepreneur
Years active2005-present
Sim Shagaya is a Nigerian businessperson who is recognized as the founder of and DealDey.

Sim Shagaya is a Nigerian entrepreneur and business mogul.[2] He is the founder and former C.E.O of one of West Africa's largest electronic commerce website and he is also the executive chairman of DealDey, a daily deal website. In 2014, he was named in Forbes' list of "10 Most Powerful Men in Africa".[3]

Early life and education

Sim Shagaya was born in Nigeria where he served in the Nigerian Army after completing the Nigerian Military School.[4] He completed most of his education in the US. He is a graduate of George Washington University and Dartmouth College, he also holds an MBA certificate after graduating from Harvard Business School in the early 2000s.[5]


Early career

Prior to the establishment of DealDey and, Sim worked as a banker in South Africa under Rand Merchant Bank. He later moved to Nigeria where he became Google's head for Africa and went on to found a Lagos-based billboard advertising business called E-Motion in November 2005. He cites Hakeem Bello-Osagie as the "biggest impact" in his career.[6]

DealDey and

Before Sim started DealDey and, he created several websites like Alarena, Jobclan, Gbogbo and iNollyWood which were relatively unsuccessful. In March 2011, DealDey was launched after he convinced the board of the billboard company he owned to invest in DealDey. On 3 July 2012, he founded with a capital from Swedish investment firm Kinnevik. According to Sim Shagaya, the primary aim of is to "aggregate the youngest and fastest-growing market that was dispersed, under-served and that traditional retailers were simply failing to reach".[6]

Awards and recognition

Year Award ceremony Award description Result
2013 CNBC/All Africa Business Leaders Award in West Africa Entrepreneur of the Year Won[7]
2014 The Leadership Conference/Awards Leadership CEO of the Year Won[8]


  2. ^ Alexa Dalby (24 January 2015). "15 CEOs to watch 2015: Sim Shagaya". African Business Magazine. Retrieved 2015.
  3. ^ Farai Gundan (31 January 2014). "The 10 Most Powerful Men in Africa 2014". Forbes. Retrieved 2015.
  4. ^ "Sim Shagaya talks serving in the Nigerian Army, setting up Konga". Pulse Nigeria. 9 March 2015. Retrieved 2015.
  5. ^ "15 CEOs to watch 2015: Sim Shagaya". 31 January 2014. Retrieved 2015.
  6. ^ a b Jaco Martiz (27 March 2013). "Meet the Boss: Sim Shagaya, founder, &". How we made it in Africa. Retrieved 2015.
  7. ^ "Sim Shagaya: CEO Wins Entrepreneur Of The Year". Daily Mail. 30 August 2013. Retrieved 2015.
  8. ^ "Sim Shagaya Wins Leadership CEO of the Year award". Naij. 30 August 2013. Retrieved 2015.

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.



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