Tagline, tag line, and tag are American terms. In the U.K. they are called end lines, endlines, or straplines. In Belgium they are called baselines. In France they are signatures. In Germany they are claims. In the Netherlands and Italy, they are pay offs or pay-off.
Referral networking organizations may encourage taglines to be used as the conclusion to an introduction by each attendee. The purpose would be to make the introduction and that speaker more memorable in the minds of the other attendees after the meeting is over. Other terms for taglines are "memory hooks" (used by BNI®) and "USP" or "Unique Selling Proposition" which is a more commonly known term.
Headlines versus taglines
The tagline is sometimes confused with a headline because information is only presented with the one or the other. Essentially the headline is linked to the information; Once the information changes, the headline is abandoned in favor of a new one. The tagline is related to the entertainment piece and can, therefore, appear on all the information of that product or manufacturer. It is linked to the piece and not to the concept of a specific event. If the sentence is presented next to a logo, as an integral part, it is likely to be a tagline.
A tagline is sometimes used as a supplementary expression in promoting a motion picture or television program.[b] It is an explanatory subtitle, in addition to the actual title, on posters or the CD/DVD packaging of videos and music. Taglines can have an enticing effect and are therefore an important aspect in the marketing of films and television programs. Increasingly also found in the advertising world, taglines are a form of advertising slogan.[c] A tagline for the movie series Star Wars, for example:
Tagline: "A long time ago, in a galaxy far, far away..." - Star Wars
Effect: It was a long time ago in a far, far away galaxy ...
In electronic texts, a tag or tagline is short, concise sentences in a row that are used when sending e-mail instead of an electronic signature. The tagline is used in computing with the meaning of a "signature" to be affixed at the end of each message. In the late eighties and early nineties, when the amateur computer network FidoNet began to flourish, the messages that were exchanged between users often had a tag-line, which was no longer than 79 characters, containing a brief phrase (often witty or humorous).
^Foshee, Andrea. "Ninotchka". Turner Classic Movies. Retrieved . [']Garbo Laughs!' was the famous catchphrase on which this film was marketed during its release in 1939, recalling the 'Garbo Talks!' campaign for Greta Garbo's debut in talking pictures with Anna Christie in 1930.
^Mooallem, Jon (2004-02-29). "How movie taglines are born". Boston Globe. Retrieved . the seminal tagline for The Fly ('Be Afraid. Be Very Afraid.') [...] 'Just when you thought it was safe to go back in the water...' (Who remembers that the line promoted 'Jaws 2,' not the original?)
^Abbott, Jerry (2008-02-13). "The meaning of true love". The Torrington Telegram. Archived from the original on 2009-02-21. Retrieved . In 1970 the movie 'Love Story' with Ali McGraw [sic] and Ryan O'Neal coined the phrase: 'Love means never having to say you're sorry.'
^Sandler, Kevin S.; Studlar, Gaylyn, eds. (1999). "Women First: Titanic, Action-Adventure Films, and Hollywood's Female Audience". Titanic: Anatomy of a Blockbuster. Rutgers University Press. p. 117. ISBN0-8135-2668-X.