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From 2002 onwards products were rebranded as Panasonic except in Japan and the former Soviet Union, where the brand remained in high regard. Panasonic discontinued the brand for most products in October 2010, but it was revived in 2015 with new high-end turntables. The brand is best known for the Technics SL-1200 DJ turntable, an industry standard for decades.
Technics was introduced as a brand name for premium loudspeakers marketed domestically by Matsushita in 1965. The name came to wider prominence with the international sales of direct-drive turntables. The first direct-drive turntable was invented by Shuichi Obata, an engineer at Matsushita (now Panasonic), based in Osaka, Japan. It eliminated belts, and instead employed a motor to directly drive a platter on which a vinyl record rests. It is a significant advancement over older belt-drive turntables, which are unsuitable for turntablism, since they have a slow start-up time, and are prone to wear-and-tear and breakage, as the belt would break from backspinning or scratching. In 1969, Matsushita launched Obata's invention as the SP-10, the first direct-drive turntable on the professional market.
In 1971, Matsushita released the Technics SL-1100 for the consumer market. Due to its strong motor, durability, and fidelity, it was adopted by early hip hop artists. The SL-1100 was used by the influential DJ Kool Herc for the first sound system he set up after emigrating from Jamaica to New York City.
It was followed by the SL-1200, the most influential turntable. It was developed in 1971 by a team led by Shuichi Obata at Matsushita, which then released it onto the market in 1972. It was adopted by New York City hip hop DJs such as Grand Wizard Theodore and Afrika Bambaataa in the 1970s. As they experimented with the SL-1200 decks, they developed scratching techniques when they found that the motor would continue to spin at the correct RPM even if the DJ wiggled the record back and forth on the platter.
As the upgraded SL-1200 MK2, it became a widely used turntable by DJs. A robust machine, the SL-1200 MK2 incorporated a pitch control mechanism (or vari-speed), and maintained a relatively constant speed with low variability, which proved popular with DJs. The SL-1200 series remained the most widely used turntable in DJ culture through to the 2000s. The SL-1200 model, often considered the industry standard turntable, continued to evolve with the M3D series, followed by the MK5 series in 2003.
Despite being originally created to market their high-end equipment, by the early 1980s Technics was offering an entire range of equipment from entry-level to high-end.
In 1972, Technics introduced the first autoreverse system in a cassette deck in its Technics RS-277US and in 1973 it introduced the first three-head recording technique in a cassette deck (Technics RS-279US).
In 1976, Technics introduced two belt-driven turntables for the mass market, the SL-20 and SL-23. The principal difference between the two models was the addition, in the SL-23, of semi-automatic operation and an adjustable speed control with built-in strobe light. They offered technical specifications and features rivalling much more expensive turntables, including well-engineered s-shaped tonearms with tracking weight and anti-skate adjustments. At the time they were introduced the SL-20 and SL-23, which sold for $100.00 and $140.00, respectively, set a new performance standard for inexpensive turntables.
Technics audio products
SU-C01 Stereo Preamplifier (1979)
Typical receiver c. 1980, SA-202
SU-Z980 120W Stereo Amplifier and ST-Z980 AM/FM Tuner (mid 1980s)
SX-601 Electronic Organ (1963) — an origin of Technics SX keyboard series, the result of cooperative works of National Electronic Organ Company (Panasonic group) and Ace Tone (precursor of Roland Corporation). After the 1970s, this product line was branded "Technitone" as a brother brand of Technics, and newer electronic musical instruments were branded Technics.
EAB-1204 loudspeakers (1965) — a premium loudspeakers, later renamed to SB-1204. It was also nicknamed "Technics 1", and referred as the origin of Technics brand.
late 1960s - early 1970s
SP-10 Direct Drive Turntables (1969) — first direct-drive model for the professional market
SL-1100 Direct Drive Turntables (1971) — for the consumer market
SL-1200 Direct Drive Turntables (1972) — for the consumer market
9000 Professional Series: A series of stack-able, or rack mountable, units included the SE-9060 Amp, SU-9070 Pre-Amp, SH-9010 Equalizer, SH-9020 Meter Unit and ST-9030 Tuner. These "Pro Series" components replaced the earlier SE-9600 Amp, SU-9700 Pre-Amp and ST-9300/9600/9700 Tuner that were deemed too large. The 9000 Pro Series was introduced because of demand for smaller, quality components. The European version of the Pro Series had a different faceplate than the US version: 18" vs. 19". Because of the narrower face plate, the European version required special rack brackets to be rack mountable. The brackets came with the European version of the SH-905ST Professional Series rack. The only difference between this rack and the US version was inclusion of those brackets. As a result, the brackets are ultra rare and even the rack was sold in limited numbers in the USA.
SB-10000 Loudspeaker. Top of the line Technics speaker at a cost of $12,000 USD. They featured a tweeter made of Boron. A used pair sold for $32,050 USD around 2010 in Germany.
SE-A1 Amp. Top of the line Technics amp at a cost of $6,000 USD.
SU-A2 Pre-Amp. Top of the line for Technics at a cost of $8,000 USD.
SB-E100 and SB-E200 Loudspeakers. These were both designed with the SB-10000 in mind. The SB-E100 looked like the 10000 with the bass enclosure turned on its end with the mid/tweeter section mounted on top. The SB-E100 was made of MDF with Rosewood veneer. The SB-E200 was made of Rosewood and, while more similar in design to the SB-10000, it was virtually the same as the SB-E100 except for the bass box configuration and solid wood. The SB-E100 was designed to sit on the floor while the SB-E200 could sit on a table or pedestal. The SB-E100 had slightly better specs than the SB-E200 due to construction. Neither of them were released for the US market.
RS-9900US Tape Deck: Top of the line tape deck at the time and quite at home with the 9600 Series components listed above. It was a two piece behemoth that sold for $2,000 in 1977-78.
RS-M95 Tape Deck: This deck replaced the 9600 in the same way as the 9000 Professional Series components replaced the 9600. It was much smaller, less expensive ($1400) and had better specs than the RS-9900US it replaced, resulting in better sound.
"Class AA" VC-4 stereo integrated amplifiers, starting with the SU-V40, V50 and V60 models (1986)
1990s - 2000s
The two subwoofers listed below (SST-25/35HZ) along with the SST-1 Loudspeakers, weren't intended for home use but are quite at home there as long as have room for them. Use in a small room can result in drywall damage and a fish tank should not be in the same room. They were actually intended for large venue such as theater, ballroom or outdoor use. Both were passive sub-woofers that came with a separate amplifier.
SST-25HZ Super Bass Exciter(Sub-Woofer). Top of the line Technics sub, cost when new is unknown.
SST-35HZ Super Bass Exciter(Sub-woofer). Cost was $2500 in 1991 USD.
SST-1 Loudspeaker. Cost was $2000 in 1991 USD. These were meant to be mated with the SST-25HZ or 35HZ sub-woofers.
hi-quality power amps, Mainstream receivers, Dolby Pro Logic receivers
SX-KN series electronic keyboards, including the arranger keyboards KN3000, KN5000, KN6000 and KN7000, competing with the same market as the Yamaha Tyros
^?50 [50 Years History of Radio Division.]. Matsushita Electric Industrial Co.Ltd. (not for sale) — The brand name "Technics" was formed in the conversations between Naraji Sakamoto (audio product designer of Panasonic) and chairman of Kawamoto Musen (a home electronics dealer in Nipponbashi, Osaka).