Type of site
|Created by||Nicholas White|
|Alexa rank||5,648 (January 2019)|
|Launched||August 23, 2011|
The site, conceived as the Internet's "hometown newspaper," focuses on topics such as streaming entertainment, geek culture, memes, gadgets and social issues, such as LGBT, gender and race. In addition, an e-commerce arm produces branded video for advertisers and sells items from an online marketplace.
The Daily Dot was established in 2011 by Nicholas White, whose goal was to cover Internet communities such as Reddit and Tumblr in the same manner as hometown newspapers cover their own communities. White's family has been in the newspaper business since buying the Sandusky Register in Ohio in 1869, and White was a reporter and executive with the family's media company before establishing the site.
White launched The Daily Dot with $600,000 and a handful of full-time reporters. Many of the site's early stories were filed to a Google Doc and reported on Facebook and Twitter. After establishing a headquarters in Austin, Texas, the company added other offices but many staff worked remotely from other locations. It raised a $10 million private investment to add staff, produce digital content and develop its internal creative agency in 2015, ramping up its output to 50-70 stories a day. Its coverage has focused on "under-reported" areas while emphasizing progressive issues such as body-positivity and feminism. White has also highlighted the need to diversify his staff. "Journalism has been dominated by a few select types of voices. We have an opportunity to break from that cycle," he has said.
The Daily Dot has pursued several content strategies while building its online presence. In 2012, it was one of the first major sites to launch dedicated esports coverage. In 2016, the company sold that section, Dot Esports, to Gamurs, an Australian esports multimedia operation.
In 2014, it purchased The Kernel, a competing website, and turned it into a weekly Sunday edition featuring long-form editorial built around a single theme. The Kernel founder and editor-in-chief Milo Yiannopoulos stepped down following the acquisition. The Kernel ceased regular publication in 2016.
It also has collaborated on video projects with partners including HLN, on a co-branded series called Next Sex; the U.S. Department of Health and Human Services, for which it produced a public service announcement encouraging vaccination featuring Sesame Street character Elmo and former Surgeon General Vivek Murthy; and television cooking personality Alton Brown, which has garnered more than 6.7 million views on YouTube.
In January 2016, the site launched VIP Voices, a collection of op-eds from high-profile contributors on Internet issues in public discourse. Contributors include Mayor Bill de Blasio, Representative Ted Lieu, and Senator Mike Lee.
In 2018, The Daily Dot sued the New York Police Department to access handgun license applications filed by Donald Trump and two of his sons, Donald Trump Jr. and Eric Trump. The suit alleges that the NYPD declined a request made by The Daily Dot under New York's Freedom of Information Law to release the information, citing privacy and safety concerns; the site argues the information should be public.
The company had a full-time staff of 76, in addition to 222 freelance contributors, in early 2016 before laying off 40% of its total staff in September 2016. White, who called the layoff a "restructuring," said the move was necessary to refocus resources on growing areas such as video, e-commerce and sales. The site's e-commerce videos, produced in conjunction with advertisers, are shared on Facebook and generate revenue by sharing a portion of sales. In addition, the site has built two online storefronts, the Bazaar and The Daily Dot Store, on which it sells items.
''The Daily Dot's'' coverage is split into several sections: Debug, which covers gadgets, platforms and software; IRL, which covers topics including gender, LGBT issues and sex; Layer 8, which covers topics such as Internet rights, cybercrime, information security and other issues; Parsec, which focuses on gaming, science, comics, fashion and nostalgia; Unclick, devoted to memes and other Internet topics; and Upstream, devoted to streaming entertainment.
The site's coverage has been recognized by the following outlets:
2016, finalist, The Webby Awards, Best Individual Performance in Online Film and Video (for Alton Brown collaboration).
2015, honoree, The Webby Awards, Websites-News.