|Founder||Rob Stone, Jon Cohen|
|Based in||New York City|
The Fader (stylized as FADER) is a magazine based in New York City; it was launched in 1999 by Rob Stone and Jon Cohen, and covers music, style and culture. It was the first print publication to be released on iTunes. It is owned by The Fader Media group, which also includes its website, thefader.com, Fader films, Fader Label and Fader TV.
The Fader Fort is an annual invitation-only event at Austin Texas's South by Southwest (SXSW) founded in 2001. The four-day party features live performances. Fader Fort NYC is a party produced during the annual CMJ Music Marathon.
This [the free Fader iTunes download] is the first exclusive sponsorship deal to distribute a magazine on iTunes