|Frequent-flyer program||Viva Fan |
|Parent company||Inversionistas en Autotransportes Mexicanos S.A. de C.V.|
|Headquarters||Insurgentes Norte 42, Mexico City, Mexico|
|Key people||Roberto Alcántara (Chairman)|
Juan Carlos Zuazua (CEO)
Robert Zoller (COO)
Manuel Ambriz (CCO)
Alan Bird (CFO)
VivaAerobus started operations on November 30, 2006 with its hub at Monterrey International Airport (MTY), in Monterrey, Mexico. The airline initially connected Monterrey to a number of Mexican domestic locations and, in July 2007, publicly confirmed its intention to open its first base outside of Mexico and first US destination in Austin, Texas (although it ultimately pulled out of Austin in 2009).
VivaAerobus was co-owned by Ryanair and the Mexican bus company IAMSA. Ryanair joined with Alexander Maurice Mason of Kite Investments to establish "RyanMex" to facilitate the Irish family's investment in the Mexican airline. RyanMex used to hold 49 percent of shares in the airline, while IAMSA had the remaining majority stake. As of December 8, 2016, IAMSA holds 100% of the company. The airline commenced operations with an initial investment of $50 million and two Boeing 737-300 aircraft.
VivaAerobus fares were intended to undercut traditional Mexican carriers by up to 50 percent, in a change of the industry that started with the arrival of the country's second generation of low-cost airlines (Avolar, Click Mexicana, Interjet, Volaris) and the privatization of Mexicana, one of the two top national airlines. On November 5, 2007, the airline received approval from the US Department of Transportation to operate to Austin-Bergstrom International Airport, initially serving the Mexican destinations of Cancún, Monterrey, Guadalajara and León. Flights to the South Terminal Austin began on May 1, 2008.
On May 16, 2009, VivaAerobus stated it would cease passenger operations at Austin-Bergstrom International Airport on May 31, 2009. The airline blamed the pullout in part on an outbreak of swine flu, which caused an unprecedented decrease in demand for service. The company began to fly between Monterrey and Las Vegas in the summer of 2009.
In April 2010, the airline finally began serving Mexico's capital with two flights, one from Monterrey and the other from Guadalajara. It also started serving Houston's George Bush Intercontinental Airport. However, the airline planned to serve Houston Hobby Airport on completion of that airport's new terminal in 2015.
In 2010, the airline opened a focus city at Mexico City International Airport on October 1 after Mexicana ceased operations. VivaAerobus switched Mexico City from focus city into a hub on April 1, 2011, beginning more destinations from the airport.[failed verification]
On July 26, 2011, the airline received approval to fly to Chicago-Midway International Airport. On August 15 the same year, VivaAerobus announced it would begin round-trip service between San Antonio (SAT) and Monterrey (MTY), Mexico starting that November. On April 13, 2012 the airline ceased flights to Chicago Midway. On December 7, 2019, the airline resumed flying from Monterrey to Chicago, but this time via O'Hare International Airport. In addition, the airline flew to Morelia, Guadalajara, Leon and Zacatecas from Chicago-O'Hare for the 2019-2020 winter season.
In October 2014, VivaAerobus began nonstop flights from Ciudad Juárez (Chihuahua State) to Mexico City, León, and Hermosillo. In 2015, the airline launched flights to Dallas-Fort Worth from several Mexican cities. The service was terminated in October 2015.
VivaAerobus announced the launch of its cargo subsidiary, Viva Cargo, in January 2020.
The airline also provides an in-flight magazine.
VivaAerobus operated a bus shuttle between Austin-Bergstrom International Airport South Terminal and the Omnibus Mexicanos Bus Terminal in eastern Houston in addition to a bus shuttle between the Austin airport and the Omnibus Mexicanos Bus Terminal in downtown San Antonio for passengers on flights going to and from Cancún and Monterrey.
As of September 2020, the VivaAerobus fleet consists of the following aircraft:
In May 2015, the airline took ownership of the first Airbus A320neo. This was part of an order placed with Airbus in 2013 for 52 Airbus A320 family aircraft, including 12 A320neos, at the time the largest number of aircraft ordered by a Mexican airline directly from Airbus. At the time of receiving the first A320neo the carrier operated a fleet of six leased A320s and Boeing 737-300 aircraft. The first A320neo was delivered in 2016.