Vivi (magazine)
Get Vivi Magazine essential facts below. View Videos or join the Vivi Magazine discussion. Add Vivi Magazine to your topic list for future reference or share this resource on social media.
Vivi Magazine

Circulation234,370 (2011)
First issueMay 1983
CountryJapan, Taiwan, China, Hong Kong
LanguageJapanese, simplified Chinese, traditional Chinese
WebsiteNET ViVi

ViVi (?) is a Japanese fashion magazine published by Kodansha. It is one of Asia's top fashion magazines and is published in Japan, China, Taiwan, Hong Kong, and Thailand.

History and profile

Vivi was first published in May 1983.[1][2] The target age group are teens and young women 17-27 years old. The main demographic of readers are college students and young office ladies.

The magazine's 'cover queen' is Namie Amuro, who has been featured on the cover the most number of times. Other artists frequently featured on the cover include Ayumi Hamasaki and Kumi Koda.

In Taiwan Vivi is published in Chinese language.[3]

The circulation of Vivi was 286,039 copies in 2010 and 234,370 copies in 2011.[4]

ViVi models

These models are regularly employed by ViVi magazine.[5]




  1. ^ "Vivi Magazine". Virtual Japan. Retrieved 2014.
  2. ^ Stephanie Assmann (October 20, 2003). "Japanese Women's Magazines". EJCJS. Retrieved 2014.
  3. ^ Katherine Frith; Ping Shaw; Hong Cheng (March 2005). "The Construction of Beauty: A Cross-Cultural Analysis of Women's Magazine Advertising" (PDF). Journal of Communication: 6. doi:10.1111/j.1460-2466.2005.tb02658.x. Retrieved 2016.
  4. ^ "An overview of Japan's publishing & advertising market / Where Nikkei BP stands" (PDF). Nikkei Business Publications. 2012. Archived from the original (PDF) on January 22, 2017. Retrieved 2016.
  5. ^ "ViVi Models" (in Japanese). Kodansha Ltd. Retrieved 2018.
  6. ^ ?|NET ViVi|?ViVi?. Kodansha Ltd. (in Japanese). Retrieved 2016.
  7. ^ |NET ViVi|?ViVi?. Kodansha Ltd. (in Japanese). Retrieved 2016.
  8. ^ ViVi 6? [Mitsuki Oishi announced that she graduated from ViVi]. modelpress (in Japanese). May 24, 2015. Archived from the original on October 3, 2015. Retrieved 2015.
  9. ^ 7>. modelpress (in Japanese). December 23, 2017. Retrieved 2018.
  10. ^ ?ViVi 6? [Maggy announces graduation from ViVi]. modelpress (in Japanese). October 24, 2016. Retrieved 2018.
  11. ^ ?ViVi4 [Mai Miyagi announces graduation from ViVi "Is it okay for me to be here?" A candid confession of four years of pain and worry]. modelpress (in Japanese). January 22, 2017. Retrieved 2018.
  12. ^ ViVi! [Yui Sakuma, graduating from ViVi!] (in Japanese). Kodansha Ltd. March 23, 2017. Retrieved 2018.
  13. ^ |NET ViVi|?ViVi?. Kodansha Ltd. (in Japanese). Retrieved 2016.

External links

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.



Music Scenes