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WWRZ logo.png
CityFort Meade, Florida
Broadcast areaLakeland-Winter Haven
BrandingMax 98.3
SloganPlayin' it All!
Frequency98.3 MHz (also on HD Radio)
Translator(s)See § HD subchannels
First air date1990 (as WSCF)
ERP27,000 watts
HAAT203 meters (666 ft)
Facility ID72687
Callsign meaningRZ = "Rose"
(after previous moniker)
Former callsignsWSCF (1990-11/1990)
WXKT (1990-1991)
WOKD-FM (1991-1993)
WKGF-FM (1993-1996)
OwnerHall Communications
Sister stationsWONN, WPCV, WLKF
WebcastListen Live

WWRZ is a commercial radio station in Fort Meade, Florida, broadcasting to the Lakeland-Winter Haven area on 98.3 FM.


Prior to 2 January 2006, the station was dubbed "98.3 The Rose" and operated with an Adult Contemporary format. Currently, they are focused on playing a wide variety of genres (hence their slogan "Playin' It All") such as new wave, pop, rock, and hip hop. Current on air personalities include Eric Michaels, the MAX morning show host with side-kick Mike Lee.

HD subchannels

WWRZ simulcasts several stations on its HD subchannels

  • HD2: 1430 WLKF (HD2 relays to the translator 96.7 W244BJ)
  • HD3: 88.1 WJIS (HD3 relays to the translators 95.9 W240DB, 96.3 W242AK and 106.1 W291AG)
  • HD4: 1230 WONN (HD4 relays to the translator 107.1 W296CS)

WWRZ former logo (September 2000-January 2006).png

External links


Coordinates: 27°51?11?N 81°52?01?W / 27.853°N 81.867°W / 27.853; -81.867

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.



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