|"Whatcha Gonna Do About It"|
|Single by Small Faces|
|from the album Small Faces|
|"What's a Matter Baby"|
|Released||6 August 1965|
|Recorded||1965, Pye Studios, London|
|Small Faces singles chronology|
"Whatcha Gonna Do About It" is the debut single released by the English rock group Small Faces, released in the UK on 6 August 1965. The song peaked at number 14 in the UK Singles Chart, and stayed on chart for a total of 14 weeks. It reached number 28 in Canada.
The songwriting duo of the group Steve Marriott and Ronnie Lane already had the melody for the song, the inspiration coming from Solomon Burke's hit record "Everybody Needs Somebody to Love." However they had no lyrics, so their manager, Don Arden, brought in Ian Samwell and Brian Potter to provide the words for the song. The song entered the UK Singles Chart at number 27 and rose to number 14, just missing the all important Top Ten. Kenney Jones recalled to Uncut magazine: "We hadn't fully established our own songwriting abilities - our stage show was mainly covers of things like Otis Redding's 'Shake' - and this really suited the power of Steve's voice. The style was very indicative of the time and we loved it."
According to Marriott, the group had by the end of July entered IBC Studios and recorded an earlier version of the song, which he claimed to love. However, this version was abandoned in favor of a newer rendition recorded at Pye Studios. The older version was later issued in 1972 on a French compilation album. The feedback heard throughout the track was Marriott's idea, claimed Jones in an interview with Uncut. "He was pissing about in front of his old Marshall amp and it sounded lovely, so we kept it."
Years later, Arden admitted to spending £12,000 on chart fixing to ensure the band's debut song would be a hit. In an interview, Arden denied it was cheating: "I had a saying, you can't polish a turd. In other words, if the record's no good to begin with, it still won't be any good after you've wasted your time and money getting it played."