LIFE magazine had not been published as a weekly for 32 years until Shapiro revived it in 2004. It resumed publication as a weekend supplement to U.S. newspapers. This was the biggest launch in Time Inc. history, with a combined circulation of approximately 12 million.
Shapiro collaborated with The Rolling Stones' guitarist Keith Richards on a children's book called Gus & Me, which was published in 2014, and reached No.2 on The New York Times Best Seller list for children's books. His previous book, Other People's Love Letters, was published in 2007.