|Wuerttembergische Radio-Gesellschaft mbh|
|Founded||Stuttgart, Germany (1923 )|
|Fate||Rebranded as BRAVIA|
|Products||Radio and LED television receivers|
WEGA, pronounced "Vega", was founded as Wuerttembergische Radio-Gesellschaft mbh in Stuttgart, Germany in the year 1923. In 1975, it was acquired by Sony Corporation. They were then known throughout Europe for stylish and high-quality stereo equipment, designed by Hartmut Esslinger, amongst others. Sony continued to use the WEGA brand until 2005, when liquid-crystal displays superseded the company's Trinitron aperture grille-based CRT models.
Sony has also used WEGA as a name for flat-screen televisions with newer technologies than CRT. Their flat-panel LCD televisions were branded LCD WEGA until summer 2005 when they were rebranded BRAVIA. There are early promotional photos of the first BRAVIA televisions still bearing the WEGA label. Introduced in 2002, Sony's plasma display televisions were also branded as Plasma WEGA until being superseded by the BRAVIA LCD line. Sony's rear-projection televisions, either Silicon X-tal Reflective Display (SXRD) or LCD-based, were branded as Grand WEGA until Sony discontinued production of rear-projection receivers.